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NEXT MBA / THE JOURNAL

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Practical ideas for working life. Perspectives from great business minds. Exercises you can take into your next conversation.

Jordan Belfort speaking to an audience on a blue-lit stage at a previous event.FROM THE JOURNAL

Jordan Belfort London 2026: an attendee preparation guide

25 articles

Jordan Belfort speaking to an audience on a blue-lit stage at a previous event.

Sales events 7 min read

Jordan Belfort London 2026: an attendee preparation guide

Prepare for Jordan Belfort in London on 19 November 2026. Check the venue and programme, choose a sales challenge, and use the included note-taking plan.

A one-page founder marketing strategy map connecting the business decision, customer situation, positioning choice and first market test.

Marketing strategy 8 min read

Marketing strategy for founders: a one-page decision brief

Build a focused marketing strategy with a one-page founder brief. Includes seven decisions, a worked example and a 90-minute planning session.

Hand-drawn illustration of a founder mapping a conversation between two people toward a clear destination.

Jordan Belfort 4 min read

Jordan Belfort’s Straight Line Selling: a founder’s practical guide

Use a structured sales conversation to diagnose fit, explain your offer and agree a next step. Includes a founder-led sales example and review exercise.

Hand-drawn buyer and seller inspecting three supports beneath a bridge, representing different parts of trust.

Jordan Belfort 3 min read

Jordan Belfort’s Three Tens: build sales trust with evidence

Turn the Three Tens into a practical review of product, seller and company credibility. Find the evidence a hesitant buyer still needs.

Hand-drawn founder practising a conversation at a laptop with varied sound waves and an attentive listener.

Jordan Belfort 3 min read

Jordan Belfort on sales tonality: a practical rehearsal for founders

Practise pace, pauses and clear delivery in sales calls. A simple exercise inspired by Belfort’s focus on tonality, with an original review checklist.

Two hand-drawn colleagues arranging conversation cue cards at a table and leaving space for a listener’s reply.

Jordan Belfort 3 min read

Jordan Belfort and sales scripts: build a guide that leaves room to listen

Create a flexible sales call guide with decision points, truthful claims and useful questions. Includes an original example for a service business.

Hand-drawn buyer and seller calmly loosening a knot together instead of pulling it tighter.

Jordan Belfort 3 min read

Jordan Belfort on objections: respond without pushing past a refusal

Use objections to identify unanswered questions and real constraints. An original founder’s example shows how to respond to a price concern clearly.

Hand-drawn business owner and prospect selecting matching puzzle pieces, with unsuitable pieces set aside.

Jordan Belfort 3 min read

Jordan Belfort and sales qualification: know when not to pitch

Build a simple qualification checklist for founder-led sales. Identify the problem, delivery fit and decision process before writing another proposal.

Hand-drawn leaders drawing a route ahead while leaving crumpled pages from earlier attempts behind them.

Marshall Goldsmith 3 min read

Marshall Goldsmith’s feedforward: a practical conversation for founders

Use future-focused suggestions to improve one leadership behaviour. Includes an original founder’s meeting example and a simple follow-up plan.

Hand-drawn leader setting down a pencil so a teammate can finish their own sketch.

Marshall Goldsmith 3 min read

Marshall Goldsmith on adding too much value: let your team own the work

Recognise when a founder’s helpful edits weaken ownership. Use a practical decision filter to separate necessary intervention from personal preference.

Hand-drawn CEO reflecting quietly with a notebook at the end of the working day.

Marshall Goldsmith 3 min read

Marshall Goldsmith’s daily questions: an end-of-day review for CEOs

Create a brief daily reflection on leadership actions you can influence. Includes original prompts and a weekly review that keeps effort separate from results.

Hand-drawn leader pausing calmly beside a tangle of messages and bells, with clear space around their next action.

Marshall Goldsmith 3 min read

Marshall Goldsmith on triggers: prepare for the leadership moment you repeat

Identify a recurring situation that changes your behaviour as a leader. Build an original pause-and-response plan for meetings, interruptions and urgent requests.

Hand-drawn founder presenting a few large uncluttered slides to an engaged small group.

Guy Kawasaki 3 min read

Guy Kawasaki’s 10/20/30 rule: make your business pitch easier to follow

Apply the 10/20/30 presentation rule to a founder’s pitch. Decide what to cut, what evidence to show and how to leave room for a real discussion.

Hand-drawn team selecting one clear flag from tangled ribbons to guide their work.

Guy Kawasaki 3 min read

Guy Kawasaki’s business mantra: make your purpose useful to the team

Create a short internal purpose statement and test it against real business choices. Includes an original small-business example and decision exercise.

Hand-drawn satisfied user demonstrating a useful tool to peers who gather with interest.

Guy Kawasaki 3 min read

Guy Kawasaki on customer evangelism: make the first useful step easy

Help customers experience and explain your product’s value. A practical guide to demonstrations, small first steps and honest advocacy for business owners.

Hand-drawn board team studying clear decision cards around a table while the founder listens.

Guy Kawasaki 3 min read

Guy Kawasaki on board meetings: turn updates into decisions

Prepare a concise business review with clear decisions, evidence and follow-up. An original meeting brief inspired by Guy Kawasaki’s board-meeting advice.

Email decision workflow: read the request, choose reply, do, wait or file, then review any draft before sending.

AI at work 6 min read

AI email management: turn your inbox into decisions and replies

Use AI to organise email, prepare replies and track follow-ups. Includes a reusable prompt, a worked example and a practical review checklist.

Example 60-minute live class agenda: diagnose for 5 minutes, explain for 10, practise for 15, review for 15, adapt for 10 and reflect for 5.

For teachers 6 min read

How to teach live online classes people can put to work

Plan a useful live online class with a 60-minute lesson template, participation techniques, an example exercise and ways to use AI in preparation.

A 15-minute business English practice plan: two minutes to set the situation, five to speak, three to review and five to repeat with one change.

Business English 8 min read

Business English speaking practice with AI: prepare for the meeting you actually have

Practise business English with five work scenarios, a worked meeting dialogue, an AI roleplay prompt and a review sheet. Choose a focused exercise to try next.

An illustrative marketing review: a supported service description can be used, a vague claim needs detail and an unverified performance claim must be held back.

AI marketing 6 min read

AI marketing for small business: five useful tasks to start with

Start using AI for small-business marketing with five specific tasks, sample briefs and a review checklist. Keep control of facts, tone and publishing.

A fictional sales practice brief: a buyer requests a 15% discount on an €8,000 project; the seller must understand the concern and agree a viable next step.

Sales practice 7 min read

AI sales roleplay: 7 scenarios to practise before your next call

Practise seven AI sales roleplay scenarios, from cold calls to price objections. Includes a reusable prompt, clear goals and a simple review scorecard.

An example AI employee workflow: provide a brief and sources, receive a draft with evidence, then review and decide what to use.

AI at work 7 min read

What is an AI employee? A practical guide for small businesses

What an AI employee can do, how it differs from an assistant, and which tasks to try first. Includes a sample job brief and a practical evaluation plan.

A phone displaying a group video session, held beside a cup of coffee.

Live learning 8 min read

Live online classes vs recorded courses: what’s worth your time?

Compare live online and recorded courses with a practical selection worksheet, a worked example, and checks for schedules, feedback and recording access.

An illustration of conversation practice, with a voice waveform and feedback sheet.

AI & practice 6 min read

How to use AI for learning at work

Turn a work problem into useful AI practice. A practical routine for rehearsing conversations, checking feedback, and applying what you learn.

A speaker on stage and the audience at the NEXT MBA forum in Almaty.

Founder’s letter 6 min read

Why we’re rebuilding NEXT MBA

A letter from founder Dmitry Sobolev on live learning, AI practice, and building something useful beyond the classroom.

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