Founders & owners
Understand where growth could come from, what makes your offer different and where to focus your marketing effort.
LIVE ONLINE · EVERY SATURDAY
CHIEF MARKETINGOFFICER COURSE.
Learn live.
Ask. Discuss. Apply.
Ask questions in real time. Revisit the recordings afterwards.
SCROLL INTO A WORLD OF IDEAS
01 / THE BIGGER PICTUREKNOWLEDGE. WITH CONSEQUENCES.
Understand what will move your business forward.
Marketing decisions. Business context.
For founders, CEOs and business leaders who want a clearer view of their marketing, customers and opportunities for growth. Bring questions about your own company. Connect the lessons to the decisions ahead of you.
20experienced teachers
12course modules
12weeks of live online learning
02 / THE PEOPLE WHO MOVE MARKETING FORWARD20 TEACHERS. DIFFERENT PERSPECTIVES.
LEARN FROMLars
Lars
Silberbauer.
01/ 20
LEGO · Nokia · Olympics
Lars Silberbauer, a seasoned leader at Nokia Phones and the International Olympic Committee, ascended from the Danish Broadcasting Corporation to impactful positions at LEGO.
CHOOSE YOUR NEXT PERSPECTIVE
ONE PROGRAM. A WORLD OF EXPERIENCE.MORE MINDS.
MORE MINDS.
More possibilities.
20 featured teachers
No matching teachers. Try another name or company.
A NEW WAY TO SEE YOUR BUSINESS
LEARN.Question.APPLY.
Bring a question.
Leave with direction.
Live classes. Real-time Q&A.
Your business in the conversation.
03 / THE PROGRAMTWELVE
TWELVE
new angles.
01OF 12 MODULES
AI in Marketing
Join live online every Saturday at 12:00 UTC. Explore real business cases and ask questions during live Q&A. Recordings are available in your account.
Make your next move01AI in Marketing
Where could AI make a useful difference in your marketing?
Explore applications of AI in customer research, content, campaigns and automation. Consider which tasks fit your business and what you need to check before using the output.
WHAT YOU WILL LEARN
Assess AI opportunities across your marketing workflow, including customer insights, creative production and analytics. Learn how to set priorities and keep people responsible for decisions.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies with Olsi Xhaferaj, expert in AI marketing and Conversion Rate Optimization
- Workshop by Lars Silberbauer (Former CMO at LEGO, Olimpics, MTV)
02Entering New Markets
What needs to change before you enter another market?
Examine international market entry and cross-cultural marketing through real cases. Look at how customer expectations, positioning and channels change between markets.
WHAT YOU WILL LEARN
Compare markets, identify the evidence you need and consider how to adapt your offer and communications before committing resources.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies lectures with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
- Workshop by Rupert Fleming (Samsung)
03Customer Relationships & Retention
Why do customers return, and where do you lose them?
Study customer relationships, loyalty and personalised communication. Connect retention decisions to the experience people have with your company.
WHAT YOU WILL LEARN
Evaluate CRM, loyalty and communication approaches. Identify opportunities to strengthen relationships throughout the customer journey.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
- Workshop by Jessica Gioglio (Tripadvisor)
04Marketing Technology & Automation
Which tools does your business actually need?
Explore CRM, automation, AI and analytics as parts of a marketing workflow. Consider how technology can support customer communication and reduce repetitive work.
WHAT YOU WILL LEARN
Understand customer segmentation, automated communication and content workflows. Compare use cases and define the problem a tool should solve before choosing it.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
- Workshop by Rasmus Høgdall (Meta)
05Creativity that Converts
How do you judge whether a campaign idea is worth testing?
Examine storytelling, creative campaigns and brand communication. Consider how a clear customer insight becomes an idea your audience can recognise and respond to.
WHAT YOU WILL LEARN
Discuss creative direction, visual storytelling and the use of AI in developing and testing ideas. Build a stronger basis for briefing your team and reviewing proposals.
SESSIONS & ACTIVITIES
- Applied Marketing Studies lectures with Laura Greenland, 'Dotty Weddings' founder, lecturer at University of Plymouth
- Workshop by Eric Oldrin (Director of Creative Innovation, ex-Meta)
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
06Market Research & Customer Insights
What do you need to know before making your next marketing decision?
Explore market research and analytics through practical cases. Look at how evidence about customers, competitors and changing demand informs strategy.
WHAT YOU WILL LEARN
Understand segmentation, consumer behaviour and trend analysis. Frame useful research questions and connect findings to your business priorities.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Applied Marketing Studies with Gina Panayiotou, Founder & CEO, Oceans Arena, ESG Strategist, Maritime Lawyer, MBA
- Workshop by Ambreena Budaly (Adidas)
- Group work in a community of professionals
07Social Media That Sells
What role should social media play in your business?
Examine platform choice, content, communities and influencer marketing. Connect social media activity to the people you want to reach and the action you want them to take.
WHAT YOU WILL LEARN
Explore social strategy, advertising and analytics. Assess content choices and understand how awareness, engagement and conversions relate to your goals.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
- Workshop by Rishi Mohan (TikTok)
08Trends, Tech & Transformation
Which changes deserve your attention and investment?
Consider emerging technology and shifts in customer behaviour. Discuss how to judge new opportunities against your business model and existing priorities.
WHAT YOU WILL LEARN
Explore AI, personalised experiences, AR and VR, and changing consumer preferences. Consider the relevance of each development before deciding what to test.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies lectures with Ameed Awad, expert in Digital Marketing and AI, who trained 10K+ professionals in MENA
- Workshop by Alan Patrick (AI Expert)
09Service Strategy for a Digital World
How does the customer experience support your growth?
Explore service marketing and customer-centred business decisions. Examine the touchpoints that shape expectations, trust and repeat business.
WHAT YOU WILL LEARN
Use service frameworks and case studies to assess customer experiences and connect service decisions to your marketing strategy.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies with Gina Panayiotou, Founder & CEO, Oceans Arena, ESG Strategist, Maritime Lawyer, MBA
- Workshop by Jody Sunna (VP, Corporate Communications at Philip Morris International)
10Marketing Strategy & Positioning
Where will your business compete, and why will customers choose you?
Bring market analysis, segmentation, positioning and planning together. Explore how a clear strategy guides everyday choices about customers, channels and investment.
WHAT YOU WILL LEARN
Use strategic marketing frameworks and competitive analysis to define priorities. Connect the evidence you gather to the choices your team needs to make.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies with Nino Kogua, Marketing & Communications Director, Hult Graduate
11Digital Channels & Performance
How should you choose and assess your digital marketing channels?
Explore SEO, paid search, content and social media as parts of a wider acquisition strategy. Examine how analytics helps you understand the customer journey.
WHAT YOU WILL LEARN
Compare the roles of digital channels, understand campaign reporting and consider how to connect activity to measurable business objectives.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
- Workshop by Kristin Mirek (Former Senior Vice President at Nickelodeon)
12Behavioral Science & Buying Decisions
What helps customers make a decision?
Study the cognitive, emotional and social factors behind buying decisions. Examine how people assess an offer, form preferences and respond to communication.
WHAT YOU WILL LEARN
Use consumer behaviour frameworks to improve your understanding of customer motivations. Apply those insights to positioning, messaging and the buying experience.
SESSIONS & ACTIVITIES
- Live sessions with CMOs from well-known brands
- Group work in a community of professionals
- Applied Marketing Studies lectures with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK
- Workshop by Luis Navarrete Gomez (LEGO)
04 / BUILT AROUND YOUFOR PEOPLE WHO LEAD BUSINESSES
CEOs & business leaders
Connect marketing to business priorities. Ask better questions, assess proposals and work more effectively with your team and agencies.
Marketing leaders
Strengthen your strategic judgment, connect campaigns to commercial goals and explain your recommendations to the people running the business.
05 / FROM LEARNING TO YOUR BUSINESSMAKE YOUR
MAKE YOUR
NEXT DECISION
count.
Use each module to examine a real marketing decision in your company.
Start with a free Journal exercise: draft a one-page marketing brief for your own business.
Try the one-page strategy briefClarify your positioning
Use customer and competitor insights to explain who your offer is for and why they should choose it.
Choose where to invest
Compare marketing channels and opportunities so you can make more informed decisions about budget and priorities.
Lead better marketing conversations
Set clearer briefs and discuss objectives, evidence and trade-offs with your team and external partners.
Look beyond activity metrics
Connect campaign reporting to customer acquisition, retention and business goals.
Find useful applications for AI
Assess where AI and automation can support research, content and customer communication, and where human review matters.
Define your next steps
Use the frameworks to identify the marketing questions, experiments and priorities worth working on in your company.
Receive a NEXT MBA certificate of completion when you finish the program.
06 / REAL EXPERIENCESTHEIR WORDS.
THEIR WORDS.
Your next chapter.
Student feedback.
Read the individual experiences below.
07 / YOUR NEXT MOVETHE LIVE COURSE. ONE PAYMENT.
GREAT MINDS.
Within reach.
12 weeks. Live online. One clear price.
Join the Chief Marketing Officer Course live online.
Learn with experienced practitioners, take part in Q&A and revisit the recordings.
Live online classesLive Q&ASession recordings12 modulesCertificate of completion
THE FULL LIVE COURSE€599
€299one-time
Save €300 when you enrol today
Join the live course- One-time payment in EUR
- All 12 modules included
- Live Saturday sessions, Q&A and recordings
- Course access details within one business day
08 / GOOD QUESTIONSLET'S MAKE
LET'S MAKE
it clear.
Is this a live online course?
Yes. The 12-week program includes live online classes on Saturdays at 12:00 UTC, with Q&A where you can ask questions in real time. Session recordings are available in your account if you miss a class or want to revisit it.
Is this program suitable for a business owner or CEO?
Yes. Chief Marketing Officer Course is designed for founders, CEOs and business leaders who want to make better marketing decisions. You can use the material to assess opportunities, ask better questions and work with your team or agencies. Marketing leaders are welcome too.
How do I get access to the Chief Marketing Officer Course?
The complete Chief Marketing Officer Course costs €299, paid once. All 12 modules, live online sessions and recordings are included. We send your course access details within one business day of confirmed payment. There is no monthly subscription.
Will I receive a certificate?
Yes, we have a course certificate, granted to the students upon completion of the course. The certificate mentions names of all the speakers and the topics they spoke on.
What if I can't watch the lecture, what do I do? Will I receive the deck of slides used by the speakers?
All the lectures are being recorded and are saved in the students portal. They are all stored in the Library and you can find the slides attached to the recordings, too (unless the speaker's privacy policy prohibits making the presentation and video of the speech publicly available).
When does the course start?
The course is cyclical and you can join at any time. Live sessions take place on Saturdays at 12:00 UTC. Convert that time to your local time zone for the session date; daylight-saving changes can affect the local start time.
Can I share my course access?
Course access is personal. For access for colleagues or an entire team, contact service@nextmba.com.
your NEXT?
A better working life.
With people and AI.