Seth Godin’s smallest viable audience: choose a market you can serve
Apply Seth Godin’s audience idea to a small business. Compare possible niches using customer needs, access, delivery fit and simple economics.
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Choosing an audience, earning attention and building a business customers want to return to.
Seth Godin’s permission marketing: earn the next conversation
Design a useful newsletter promise and follow-up sequence using the idea of earned attention. Includes an original example and a simple editorial brief.
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Seth Godin’s marketing pyramid: fix the foundations before more ads
Use Godin’s marketing pyramid to examine customer fit, retention and the promise behind your campaigns. Includes an owner’s practical diagnostic.
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Seth Godin on remarkability: give customers something worth sharing
Design a customer experience people can describe clearly. A practical workshop for owners on useful differences, delivery cost and honest word of mouth.
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Seth Godin on product launches: build an audience before the big reveal
Plan a product pilot around real users and repeat use. An original founder’s checklist inspired by Godin’s discussion of minimum viable products.
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Seth Godin on entrepreneurial value: build beyond the founder’s hours
Identify the customer relationships and repeatable work that make your business useful beyond the founder. Includes an original owner-dependency review.
3 min readRead the guideOriginal NEXT MBA editorial guides, with public sources and practical exercises. Explore all free business resources or learn about NEXT+.