Executive Director Course

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Become an advanced professional in Management with renowned instructors and experts from Google, Netflix, Starbucks, and more

Executive Director COURSE

Worldwide educational program

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speaker

Yuval Noah Harari

Yuval Noah Harari is a renowned historian, bestselling author, and public intellectual, known for Sapiens, Homo Deus, and 21 Lessons for the 21st Century. His work explores human history, technology, and modern challenges, offering insights into society, ethics, and the future.

The World’s largest
educational program for leaders

Join 20,000 of the world’s brightest minds in business and management, discover and learn new methods of staying online. The all-in-one educational program will put you on top with the leading managers and brands.

36

speakers from international companies and well-known brands.

93

countries are linked to our program.

20000

leaders from all over the world have already joined the program.

Greetings from Brian Tracy

A world-renowned expert on leadership, motivation, success, and performance.

Our speakers

Meet the main speakers for the course

Jordan Belfort, The Wolf of Wall Street, is a global icon in sales and entrepreneurship, sharing insights on persuasion, leadership, and success.

Jordan Belfort

His Straight Line Persuasion System has transformed countless businesses, making him a perfect fit for the forum’s focus on modern marketing and leadership.

Marshall Goldsmith, a seasoned executive coach and influential author, brings decades of expertise in leadership development to professionals worldwide.

Marshall Goldsmith

Yuval Noah Harari is a renowned historian and bestselling author, known for Sapiens, Homo Deus, and 21 Lessons. His work explores human history, technology, and modern challenges.

Yuval Noah Harari

Harari’s talks explore humanity’s biggest questions on society, ethics, and the future, offering insights into technological and social challenges shaping our world.

Renowned for his impactful work in behavioral change, he's significantly reshaped leadership strategies for numerous global organizations, leaving an enduring legacy in the business realm.

Brian Tracy, CEO of Brian Tracy International and a renowned author, specializes in personal and business development training.

Brian Tracy

With over 1,000 companies consulted, seminars delivered to millions in 75 countries annually, and 100+ translated books along with 300+ audio/video programs, Tracy's expertise has profoundly impacted lives worldwide.

christina tracy stein

BOOKING.COM

Jeff Hoffman

STARBUCKS

Howard Behar

CNN, Vodafone

Millen Stamatov

COACH #1

BEZOS LETTERS

Steve Andersen

Jack Canfield

CHR.Hansen

Michael Tracy

Erlanda Upton Augustsson

ex-Pixar

MATTHEW LUHN

Viable business
education for leaders worldwide

Quality of business education is highly dependent on the instructors and their expertise. Following extensive research, our team of qualified professionals identified the top 6 skills required for transformational, innovative and organizational growth and curated modules for entrepreneurs.

Digital Management

Corporate Development

Leadership

Strategy

Emotional Intelligence

Human Resources

Explore Modules

12 subjects — 12 modules — 12 months of studying.

The program takes place on Saturdays, once a month, with an online worldwide broadcast. All classes are held live with the opportunity to ask your questions. If you miss a lesson, you can view its recording in your personal account.

8:00 - 12:00 (UTC -4)

New York, USA

13:00 - 17:00 (UTC +1)

London, UK

16:00 - 20:00 (UTC +4)

Dubai, UAE

20:00 - 00:00 (UTC +8)

Singapore

AI and the skills of a future leader

Yuval Noah Harari is a globally celebrated historian, bestselling author, and influential public intellectual, widely recognized for his books Sapiens, Homo Deus, and 21 Lessons for the 21st Century. His work dives deep into the history of humankind, explores technological developments, and addresses pressing modern challenges. Harari’s engaging talks shed light on humanity’s most complex questions about society, ethics, and our collective future.

Yuval Noah Harari

The Wolf of Wall Street Sales System

Jordan Belfort, famously known as The Wolf of Wall Street, is a global icon in sales, entrepreneurship, and personal transformation. With an inspiring journey from Wall Street to becoming one of the world’s most sought-after speakers, Jordan shares insights on ethical persuasion, leadership, and achieving extraordinary results. His Straight Line Persuasion System has transformed countless businesses, making him a perfect fit for the forum’s focus on modern marketing and leadership.

Jordan Belfort

exclusive 'atomic habits' WORKSHOP

James Clear is a highly acclaimed author and speaker, best known for his transformative book "Atomic Habits." A leading expert in habit formation and productivity, Clear's insights have inspired countless individuals globally to cultivate positive habits for lasting success. His impactful speaking engagements and influential writings solidify his position as a prominent figure in the field of personal development.

James Clear

Module #1

MAY 2 - MAY 25

What’s included in the module:

12 hours of Applied Business Studies with Waldemar Scorupka, Board Member & CEO with strategic roles in major brands

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Strategic Managment

Strategic thinking drives long-term success. According to McKinsey, companies pursuing long-term strategies achieve 47% higher revenue growth, 36% greater profit growth, and 81% higher economic profit.

+47%

higher cumulative revenue growth

+36%

higher profit growth than short-term-focused ones

by 81%

increase in economic profit

Vision to Action:

Clearly define and communicate strategic goals to inspire action.

Powerful Influence:

Master persuasive communication so your ideas gain support.

Trust and Partnerships:

Build strong relationships through active listening and empathy.

Winning Negotiations:

Acquire skills for constructive dialogue and effective conflict resolution

Module #2

JUNE 1 - JUNE 29

Management and Leadership

n today's fast-paced business world, building and leading strong teams is key to success. Gallup reports that highly engaged teams see 23% higher profitability and 18% more sales productivity.

+23%

higher profitability

+18%

higher sales productivity

Growth Strategies:

Unlock employee potential with proven management techniques that drive team performance.

Motivation & Engagement:

Use essential tools to build trust and sustain high engagement.

Trust & Accountability:

Create an environment where support and initiative thrive.

Innovation & Collaboration:

Spark creativity and teamwork for ongoing improvement.

What’s included in the module:

12 hours of Applied Business Studies with Martin Zaklasnik, Consulting and Transformation Leader, Sinlei founder, Ph.D.

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Module #3

JULY 3 - JULY 26

Project Management: From Planning to Results

In today's dynamic business world, effective project management is your competitive advantage. PMI data shows that high-maturity organizations complete up to 92% of projects on time and within budget, versus about 32% for lower maturity.

up to 92%

of their projects on time and within budget

32%

while those with lower maturity may only achieve around

Proven Methodologies:

Explore both traditional and agile approaches to find the best fit for your project.

Coordination & Control:

Set up a clear management structure to monitor progress and swiftly adjust to changes.

Stakeholder & Risk Management:

Identify key players and mitigate risks before they become issues.

Accelerated Results:

Master essential tools to streamline workflows and save a lot of time.

What’s included in the module:

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

12 hours of Applied Business Studies with Florian T. Hochenrieder, Exec at Amazon, COO in consultancy for 25+ yrs.

Module #4

AUGUST 8 - AUGUST 29

Finance: Cost & Pricing Strategies

In today’s competitive market, precise cost calculation and strategic pricing are essential. PwC data shows that leading teams achieve 60% more cost efficiency and allocate 40% more to analytics.

60%

greater cost efficiency and dedicate

40%

more resources go to analytics and strategy

Cost Analysis:

Master methods to reveal true production and overhead costs.

Strategic Pricing:

Set prices using market demand, customer value, and competitive insights.

Financial Insight:

Apply break-even and profit analyses for smarter decisions.

Benchmarking:

Leverage competitor data and case studies for a competitive edge.

What’s included in the module:

12 hours of Applied Business Studies with Jakub Jedlinský, Crypto analyst, Altlift co-founder, educator

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Module #5

SEPTEMBER 1 - SEPTEMBER 29

Management and organizational behavior

In today's fast-paced environment, building strong teams is essential. Gallup shows top-quartile teams can reduce turnover by 43% and absenteeism by 81%.

43%

cutting turnover

81%

reducing absenteeism

Growth Strategies:

Empower employees with practical techniques for top performance.

Team Dynamics:

Align roles and behaviors to achieve shared goals.

Engagement Techniques:

Build trust and sustain high team commitment.

Culture of Accountability:

Foster a supportive environment that inspires initiative.

What’s included in the module:

12 hours of Applied Business Studies with Waldemar Scorupka, Board Member & CEO with strategic roles in major brands

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Module #6

OCTOBER 2 - OCTOBER 30

Business Communication: Influence & Impact

Effective communication is key to success in business processes. Deloitte research shows organizations using coaching and continuous feedback achieve 21% higher performance.

by 21%

higher business performance

Persuasive Messaging:

Master concise speaking, active listening, and compelling presentations.

Verbal & Non-Verbal Skills:

Use powerful speech and body language to build strong relationships.

Business Writing:

Create precise, influential emails, reports, and proposals.

Negotiation & Collaboration:

Enhance your negotiation skills and foster collaborative team dynamics.

Real-World Insights:

Learn from successful case studies to boost clarity, influence, and impact.

What’s included in the module:

12 hours of Applied Business Studies with Prof. Dr. Sema Misci Kip, Professor at Izmir University of Economics

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Module #7

NOVEMBER 2 - NOVEMBER 30

Human Resource Management

Effective HR isn't just about hiring—it's key to long-term success. Top HR practices drive up to 3.5x higher revenue growth and 2.1x greater profits.

3.5x

higher revenue growth

2.1x

greater profits

Strategic Hiring:

Attract top candidates with smart recruitment and sourcing strategies.

Engagement & Retention:

Boost motivation and loyalty to build a thriving, empowered workplace.

Performance Management:

Implement best practices to evaluate, reward, and develop your team.

Tangible Results:

Reduce turnover, increase productivity, and achieve measurable ROI.

What’s included in the module:

12 hours of Applied Business Studies with Michelle Xue Wang, Engineer, speaker, author, coach, lecturer

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Module #8

DECEMBER 3 - DECEMBER 26

Marketing: Customer Segmentation & Competitive Analysis

Understanding your customers and competitors is crucial. Deloitte shows customer-centric companies are 60% more profitable.

by 60%

more profitable than less customer-focused ones

Target Market Mastery:

Master segmentation to attract ideal customers.

Buyer Persona Development:

Craft detailed personas for targeted, resonant messaging.

Competitor Intelligence:

Decode market dynamics.

Real-World Insights:

Learn from case studies to drive growth and profitability.

What’s included in the module:

12 hours of Applied Business Studies with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Module #9

JANUARY 2 - JANUARY 23

Sales: Maximizing Conversion & Growth

McKinsey found that businesses using big-data lead scoring algorithms increased lead-to-deal conversions by 30%.

by 30%

increasing lead-to-deal conversions

Lead Prioritization Mastery:

Learn to score and prioritize leads so you target the most promising prospects.

Sales Mindset & Strategy:

Develop resilience and strategic skills to consistently uncover and seize new market opportunities.

Adaptability & Innovation:

Discover methods that enable continuous innovation and adaptation in a changing market.

Real-Life Case Studies:

Gain actionable insights from real-world examples to confidently scale your business.

What’s included in the module:

12 hours of Applied Business Studies with Florian T. Hochenrieder, Exec at Amazon, COO in consultancy for 25+ years

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Module #10

FEBRUARY 22 - FEBRUARY 29, 2026

Entrepreneurship: Mastering Sales Psychology

Explore the intricacies of consumer behavior and elevate your sales approach. Understand what motivates buyers, shape detailed personas, and leverage emotional cues to boost your results.

Understanding Buyer Motivations:

Dive into the psychological principles that drive purchasing decisions.

Leveraging Emotions:

Use emotional triggers strategically to influence buying choices and close deals.

Ethical Persuasion:

Navigate cognitive biases and maintain ethical standards while influencing your audience.

Practical Insights:

Transform real-world case studies into actionable strategies to turn prospects into loyal customers.

What’s included in the module:

12 hours of Applied Business Studies with Florian T. Hochenrieder, Exec at Amazon, COO in consultancy for 25+ years

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

Module #11

MARCH 3 - MARCH 28, 2026

Business in Uncertain Times: Leading with Confidence

Thriving amid unpredictability demands exceptional leadership and agile strategies. The World Bank reports that 94% of well-managed companies maintain operations during crises.

94%

strong management sustains in crises

Adaptive Decision-Making:

Use agile frameworks to quickly adjust to shifting market conditions.

Risk Management:

Identify risks and develop effective contingency plans.

Scenario Planning:

Anticipate challenges and proactively refine your strategy.

Operational Resilience:

Apply proven tactics to ensure business continuity in volatile times.

Real-World Lessons:

Draw insights from case studies on innovation and adaptability to lead with confidence.

What’s included in the module:

Group work in a community of professionals

Live Sessions with Leaders

Workshop by Brian Tracy free of charge if paid by [month] [day]

12 hours of Applied Business Studies with Waldemar Scorupka, Board Member & CEO with strategic roles in major brands

Module #12

APRIL 3 - APRIL 26, 2026

Organisational Health: Empowered Teams & Better Decisions

Strong organisational health drives outcomes—McKinsey shows empowered teams are 85% more likely to make quality decisions.

85%

more likely to make higher-quality management decisions

Empowered Leadership:

Master delegation frameworks to enhance decision quality and team effectiveness.

Communication & Collaboration:

Foster clear, open channels to boost team cohesion.

Continuous Improvement:

Implement practical methods for ongoing performance enhancement.

Real-World Insights:

Gain actionable strategies from case studies on high-performing teams.

What’s included in the module:

12 hours of Applied Business Studies with Olga Zimmermann, Psychologist & coach, founder of Psychology for Business

Group work in a community of professionals

Live Sessions with Leaders

Workshops by Brian Tracy free of charge if paid by [month] [day]

Be an effective and balanced leader with knowledge of the latest organizational best practices.

Achieve better results using emotional intelligence and staying on top of cutting-edge trends.

Who is it for?

Owner

CEO

Learn strategic skills that will guide you in creating and motivating goal-oriented teams in achieving great success.

Manager

About NEXT MBA

Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers. First-class online learning must take place live in order to stay relevant.

NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals.

Our teachers: Philip Kotler, Seth Godin, Brian Tracy, Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.

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Price change

EARLY BIRD

On [month] [day] you can buy the program at the Early Bird price with a 75% discount.

Limited offer until [month] [day]:
Participation in Brian Tracy Global Mastermind is available free of charge if you pay before [month] [day].

STANDARD PRICE

From [month2] [day2] we will increase the cost for one access to the program.

FULL PRICE

On the day of the first module, you will be able to buy ticket 2 times more expensive than the standard price.

Buy Executive Director Course before [month] [day] and get access to the Brian Tracy Global Mastermind!

LIMITED OFFER!

Once a month, on Saturdays after the module of the main program, a closed group of 1000+ students gathers in zoom together with Brian Tracy, asks him questions and consults. Get access to 12 additional monthly sessions with Brian Tracy.

Get access to a large community of leaders from all over the world!

The offer is limited. Have time to get into Brian Tracy Global Mastermind for free.

May 1, at 16:00 (UTC +0)

+ Participation at Early Bird price with a discount 75% (if paid before [month] [day])
+ Participation in Brian Tracy Global Mastermind (12 sessions per year), if paid before [month] [day]
+ Online participation in all modules of first-class training
+ Module recordings in your personal account
+ Personal Certificate of completion

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Executive director COURSE

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with annual billing ($299/year)

$750

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