SPEAKER
Philip Kotler
Become a сertified marketer: learn to implement global marketing techniques and unlock your marketing potential with Philip Kotler and experts from Facebook, Samsung, LEGO, and more
MARKETING DIRECTOR COURSE
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
Worldwide educational program
The World's Largest Marketing Course
Join 25,000 of the world’s brightest minds in business and marketing, discover and learn new methods of staying online. The all-in-one marketing course will put you on top with the leading marketers and brands.
52
teachers from international companies and well-known brands.
108
countries are linked to our program.
25 000
students from all over the world have already joined the program.
Greetings from Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
Meet the main speakers for the course
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades. His profound impact resonates through influential books, notably the cornerstone "Marketing Management," shaping marketing education worldwide.
Martin Lindstrom, recognized by TIME Magazine as one of the "World's 100 Most Influential People”
Martin Lindstrom
The founder and chairman of Lindstrom Company, a global leader in brand and culture transformation operating across five continents and more than 30 countries.
Lars Silberbauer, a seasoned leader at Nokia Phones and the International Olympic Committee, ascended from the Danish Broadcasting Corporation to impactful positions at LEGO.
LARS SILBERBAUER
Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring with innovative strategies globally.
Alev Gokce is a Global Brand Builder and Strategic Innovator, adept in emerging trends and growth. She is the founder of A. Gokce Consulting, with a collaborative style and talent development expertise.
Alev Gokce
As former Global Innovation and Brand Director at Coca-Cola, she has a track record of driving successful marketing initiatives and product innovation.
Philip Kotler
As an esteemed author, professor, and consultant, Kotler's legacy redefines the very essence of contemporary marketing practice.
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades.
Jody Sunna
1000 HEADS
ALLEN HULL
FACEBOOK
Dave Morrissey
Kristen Mirek
SAMSUNG
CANVA
GUY KAWASAKI
Rupert Fleming
FACEBOOK EXPERT
JESSICA GIOGLIO
MARI SMITH
VIACOM, MTV
LARS SILBERBAUER
PHILIP MORRIS
TRIPADVISOR
NICKELODEON
PARAMOUNT
Brendan Yam
BLOOMBERG
Ali May
Adebola Olomo
ALEX HUNTER
Africa Makasi
VIACOM, MTV
LARS SILBERBAUER
Plymouth university
HUBSPOT
Enrique Rueda
NESTLE
SAMSUNG
Victor Park
NP DIGITAL
Neil Patel
VIRGIN GROUP
Get a new qualification as a global marketer
Marketing is always changing: new tools, strategies and mechanics appear every day. Stay on top of effective trends with the 12 disciplines of the program, and learn from the marketing executives of Facebook, Samsung, Lego and other famous companies.
Digital tools
SMM Trends
Building a strong brand
Marketing analytics
Digital
strategies
strategies
Technologies and trends
Explore Modules
12 marketing topics — 12 modules — 12 months of studying.
The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
8:00 - 12:00 (UTC -4)
New York, USA
13:00 - 17:00 (UTC +1)
London, UK
16:00 - 20:00 (UTC +4)
Dubai, UAE
20:00 - 00:00 (UTC +8)
Singapore
Who is Philip kotler?
Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
Philip Kotler
exclusive lecture "SMALL DATA"
Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.
Martin Lindstrom
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”
The Future of Marketing
Explore emerging trends in marketing technology, consumer behavior shifts, and the evolution of marketing strategies in a rapidly changing landscape. Engage with visionary insights and predictive analyses to anticipate the future trajectory of marketing, empowering you to stay ahead in an ever-evolving marketing realm.
What you will learn from the module:
Dive into topics like AI-driven marketing, AR- and VR-Marketing, personalized experiences, sustainability in marketing, and the impact of evolving consumer preferences. By the conclusion, you'll gain foresight into the future marketing landscape, equipping you to adapt and thrive in an ever-evolving marketplace.
Module #1
December 12 – december 23
What’s included in the module:
Live Sessions with Marketing Leaders
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Ameed Awad, expert in Digital Marketing and AI, who trained 10K+ professionals in MENA
Workshops by Lars Silberbauer and Philip Kotler on The Future of Marketing
Service Marketing
Delve into the intricacies of customer-centric strategies, the art of creating memorable service experiences, and the innovative approaches reshaping modern service industries. Engage with industry-leading insights, practical frameworks, and case studies that illuminate the evolving landscape of Service Marketing, equipping you to navigate and excel in this dynamic field.
What you will learn from the module:
We will learn how to conceptualize and execute customer-centric approaches, design impactful service experiences, explore innovative marketing techniques tailored for service industries, and analyze real-world case studies to apply these concepts in diverse business contexts.
Module #2
January 2, 2025 – january 30, 2025
What’s included in the module:
Live Sessions with Marketing Leaders
Group work in a community of professionals
12 hours of applied Marketing Studies with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK
Workshops by Lars Silberbauer and Philip Kotler on Service Marketing
Strategic Marketing
Explore the foundational frameworks, delve into market analysis techniques, and uncover strategic planning methodologies that underpin successful marketing endeavors. Engage with real-world case studies and contemporary strategies to comprehend the nuances of strategic decision-making in marketing, empowering you to navigate dynamic markets with confidence and insight.
What you will learn from the module:
We will acquire a holistic understanding of Strategic Marketing, encompassing fundamental frameworks, advanced market analysis methodologies, and strategic planning techniques. You'll explore the dynamic landscape of marketing strategies, delve into market segmentation, positioning, and competitive analysis, while also gaining insights into leveraging digital tools and data-driven approaches.
Module #3
February 3 – february 29, 2025
What’s included in the module:
Live Sessions with Marketing Leaders
Group work in a community of professionals
12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler on Strategic Marketing
Digital Marketing
Explore the foundations of digital strategies, dissect the power of various digital channels, and navigate the intricacies of leveraging data and analytics for effective campaigns. Engage with contemporary case studies that highlight successful digital marketing approaches, empowering you to harness the potential of the digital realm for strategic business growth
What you will learn from the module:
We will gain insights into fundamental digital marketing strategies, delve into the mechanics of social media, SEO, content marketing, and PPC campaigns, and uncover the impact of analytics and emerging technologies on digital marketing success. By the end, we'll be adept at crafting and implementing robust digital marketing strategies tailored to capitalize on today's digital landscape, driving enhanced audience engagement and measurable business results.
Module #4
March 4 – march 27, 2025
What’s included in the module:
Live Sessions with Marketing Leaders
Group work in a community of professionals
12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler on Digital Marketing
Consumer Behavior
Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision
What you will learn from the module:
We will explore the cognitive, emotional, and social factors influencing consumer decisions, delve into buyer personas, and analyze market trends driving consumer preferences. By the conclusion, you'll possess a nuanced understanding of consumer motivations and behaviors, enabling you to craft targeted strategies that resonate with and influence consumer choices effectively.
Module #5
April 2 – april 30, 2025
What’s included in the module:
Live Sessions with Marketing Leaders
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK
Workshops by Lars Silberbauer and Philip Kotler on Consumer Behavior
Brand Management
Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.
What you will learn from the module:
Let us explore the fundamentals of branding strategies, delve into brand architecture, communication strategies, and the art of brand storytelling. By the end, you'll possess the knowledge and skills necessary to develop and manage robust brand strategies that foster brand loyalty, resonate with audiences, and create a distinct competitive advantage in the market
Module #6
May 2 – may 30, 2025
What’s included in the module:
Live Sessions with Marketing Leaders
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)
Workshops by Lars Silberbauer and Philip Kotler on Brand Management
International Marketing
Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.
What you will learn from the module:
Participants will gain insights into global market research methodologies, cross-cultural communication strategies, and the adaptation of marketing mixes for diverse global markets. By the conclusion, they will possess a comprehensive understanding of the challenges and opportunities in international markets, equipped to devise and implement effective international marketing strategies that resonate with diverse audiences worldwide.
Module #7
June 1 – june 27, 2025
What’s included in the module:
Live Sessions with Marketing Leaders
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler on International Marketing
Relationship Marketing
Live Sessions with Marketing Leaders
Group work in a community of professionals
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships
What you will learn from the module:
Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.
Module #8
July 1 – july 30, 2025
What’s included in the module:
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler on Relationship Marketing
Marketing and Technology
Live Sessions with Marketing Leaders
Group work in a community of professionals
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections within the context of "Marketing and Technologies." Engage with compelling case studies showcasing successful relationship marketing initiatives that leverage the latest technological advancements, empowering you to create and sustain meaningful customer relationships.
What you will learn from the module:
Participants will delve into the integration of cutting-edge technologies in marketing strategies, focusing on customer-centric approaches, loyalty programs, and the effective use of Customer Relationship Management (CRM) systems. By the conclusion of this exploration, you'll possess the insights and tools necessary to develop and implement effective marketing strategies that harness the power of technology to cultivate enduring customer loyalty and drive sustainable business growth.
Module #9
August 3 – August 29, 2025
What’s included in the module:
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler on Marketing and Technology
Creative Marketing
Delve into the art of storytelling in marketing, unravel the power of innovative campaigns and unconventional strategies, and explore the fusion of creativity and marketing effectiveness. Engage with captivating case studies showcasing groundbreaking creative marketing initiatives, empowering you to think outside the box and infuse creativity into your marketing endeavors.
What you will learn from the module:
Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.
Module #10
September 3 – september 26, 2025
What’s included in the module:
12 hours of applied Marketing Studies lectures with Laura Greenland, 'Dotty Weddings' founder, lecturer at University of Plymouth
Workshops by Lars Silberbauer and Philip Kotler on Creative Marketing
Live Sessions with Marketing Leaders
Group work in a community of professionals