/ ABOUT

THE WORLD'S MAIN EDUCATIONAL BUSINESS FORUM

In 2025, NEXT MBA is organizing educational business events around the world. In October Istanbul will become the epicenter of global business education! This leading educational business event brings together world-class experts, successful entrepreneurs, and visionaries from across the globe.

Organized by the NEXT MBA team, this extraordinary event promises to be unforgettable. Attendees will learn about cutting-edge technologies, modern marketing strategies, innovative management models, and personal development tools.

Technologies and AI for Business

Skills of an Efficient Leader

The Future of Marketing

Effective Management in 2025

/ SPEAKERS

Meet THE SPEAKERS

Robert Kiyosaki

Entrepreneur, Investor, Bestselling Author of "Rich Dad Poor Dad". Robert Kiyosaki is one of the world’s most influential voices in personal finance and financial education. Best known as the author of the international bestseller Rich Dad Poor Dad, Kiyosaki has changed the way millions of people think about money, investing, and entrepreneurship.
His books have sold over 40 million copies worldwide.

Asawari Moon

Asawari Moon is a seasoned marketing leader with over 15 years of experience, currently heading product marketing at Google. Previously, she held leadership roles at iconic brands such as Nivea, L'Oréal, Uber and Meta, driving global brand and growth strategies. At the forum, she will discuss how AI will impact the future of marketing and the creator economy.

Brendan Yam

Senior Vice President and General Manager of ViacomCBS Digital Studios International. He leads global digital-first content strategies across diverse markets and has held leadership roles at MTV, Nickelodeon, and Comedy Central. He also spearheaded digital business development for ViacomCBS Networks International and holds an MBA from Columbia Business School.

Ambreena Budaly

Digital advertising leader with 15+ years of experience, currently heading Digital and Media Planning at Zurich Insurance. Led global strategies for adidas Originals, LEGO, and top brands like Tesco, Pepsi, and Virgin. Specializes in creative, tech-driven content and brand-building across digital platforms.

Jordan Belfort, famously known as The Wolf of Wall Street, is a global icon in sales, entrepreneurship, and personal transformation. With an inspiring journey from Wall Street to becoming one of the world’s most sought-after speakers, Jordan shares insights on ethical persuasion, leadership, and achieving extraordinary results. His Straight Line Persuasion System has transformed countless businesses, making him a perfect fit for the forum’s focus on modern marketing and leadership.

JORDAN BELFORT

Lars Silberbauer

Chief Marketing Officer, International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.

Matt McKie

Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.

EDURNE PASABAN

Edurne Pasaban is a Spanish mountaineer of Basque origin and the first woman to summit all 14 eight-thousanders. She also founded the Montañeros for Himalayas Foundation to support children’s education in Nepal.

Will Scougal

Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

VIP Breakfast with Speakers
A private breakfast where VIP guests can talk directly with speakers, enjoy open conversation and networking, and start the day with great food in great company.

/ Program - DAY 1

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

Creating Unbreakable Bonds: Lessons from a Career in Sports Marketing

Matt McKie is a leading sports marketer behind campaigns for EA Sports FIFA, Nike, the Olympic Games, and Manchester United. In his talk, he shows how emotion, culture, and curiosity turn fan passion into real brand growth—insights any business can apply beyond the world of sport.

Orchestrate or Die! Turning Hyper Complexity into Brand-Defining Moments

Jakob Stigler has led campaigns for Coach, IKEA, Pandora, Uber and P&G, including viral hits and Super Bowl moments. In his talk he shows how to turn complexity into growth, so you leave with clear tactics to keep ideas alive, empower your team and launch campaigns that truly define your brand.

The Cultural Industrial Revolution

Ricardo, former Head of EMEA Brand Partnerships at Twitch (Amazon) and Head of UK Creative Shop at Meta, has spent over a decade at the intersection of tech, gaming and entertainment, earning a BAFTA nomination and multiple awards along the way. In his session he explains how AI, gaming and the creator economy are merging into a cultural shift that changes how people behave, how ideas spread and how businesses grow. You’ll walk away with a clear view of where culture is heading and how to position your brand to thrive in it.

AI, Data, and Innovation: What Every Product Leader Must Know

Deborah is a product manager and AI innovator with experience leading teams at Meta on privacy and compliance, and co-founding AirLev, the first air-levitated Hyperloop vehicle recognized by SpaceX. In her talk she shows how to turn cutting-edge technology into real products, and what it takes to drive breakthrough ideas from concept to market.

The Psychology of Sales: How to Sell Anything to Anyone

Why do people say yes? What makes them trust you in seconds? Jordan breaks down the core psychological triggers behind buying decisions and shows how to use them with precision and integrity. Whether you're pitching an investor, closing a client, or launching a brand — this talk will change the way you communicate forever.

Exclusive Masterclass with Jordan Belfort

An exclusive chance to learn directly from the Wolf of Wall Street himself. In this closed additional session, Jordan Belfort goes beyond the stage talk to share raw, practical strategies on persuasion, sales psychology, and building unshakable confidence in business. Limited seats, direct interaction, and insights you won’t hear anywhere else — this is a once-in-a-lifetime experience for leaders ready to sharpen their edge.

Included with any ticket purchased before [month2] [day2].

Coffee & Networking

Good coffee, new conversations, and the perfect opportunity to expand your network before diving into the program.

/ Program - DAY 2

How to crack the code of TikTok - the insider’s strategy and secrets

Dave Morrissey, TikTok’s E-Commerce & Retail Lead, will cut through the noise on the platform of the decade. TikTok appears daunting to most marketers: everyone wants to master it, yet few know where to start or how to scale. In this session, Dave will reveal the realities of the platform and share the latest tips and tricks to grow your brand across Video, Search, TikTok Shop and more.

Reinventing Brand Engagement in the AI Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

Mastering Social Media: Turning Content into Community

Nick Guillory, social media expert and consultant, has worked with global brands including BuzzFeed, MTV, Disney, the Human Rights Campaign, and Shutterstock. In this session, he will reveal how to craft content that captures attention, builds authentic communities, and drives measurable business growth. Attendees will learn the strategies behind viral storytelling, platform optimization, and brand engagement in the fast-changing world of social media.

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

Designing Trust: Human-Centered AI for the Future

Detria Williamson, Co-Founder of Alt Future and former CMO of IDEO, has led innovation at Accenture and advised brands like Google, Microsoft, Sephora and Nike. Recognized by the Wall Street Journal and Fast Company, she shows how to build trust and design human-centered AI products responsibly. Her talk gives leaders the tools to innovate with impact while staying ethical in a rapidly changing world.

Subversive Marketing for Underdogs, Mavericks and Misfits

Emily, brand strategist, author of "Just Evil Enough" and Director of Brand Strategy for EMEA at X, has advised global VCs, accelerators and leading brands. Known for bold, unconventional marketing, she shows how underdogs can harness chaos, challenge convention and turn uncertainty into an advantage. Attendees will leave with fresh tactics to cut through noise and win in markets where the rules no longer apply.

Beyond Borders: Mastering Glocalization for Sustainable Brand Success

Ceren Ferten – Marketing leader at Mondelēz International, known for award-winning innovations and purpose-driven strategies. In this session, she will share how glocalization helps brands stay globally consistent while connecting authentically with local consumers, building loyalty, and driving sustainable growth.

How Entrepreneurs and Investors Can Win in the Age of Collapse

Robert Kiyosaki, legendary author of Rich Dad Poor Dad, brings an unfiltered look at how to build and protect real wealth in times of disruption. Forget old advice about saving—he shows how cash-flowing assets, smart debt and bold investing keep leaders ahead of inflation and uncertainty. A must-see for CEOs, founders and investors who want to think and act like the ultra-wealthy.

VIP Gala Dinner

An exclusive evening gathering for VIP guests, speakers featuring fine dining, distinguished company and unforgettable conversations in a refined atmosphere.

Get the latest strategies to grow your business. Become stronger than your competitors by learning new global trends.

Owners and General Directors

Learn how to build effective teams, explosive marketing and sales. Drive new results through the expertise of professionals.

Directors and Heads of Departments

Learn everything you need to know to maximize your career growth. Reach new heights.

Managers

/ For whom?

$990

VIP

$399

Business

$199

Standard

$99

Basic

/ HALL LAYOUT

/ Organizer

next mba

The NEXT MBA offers affordable, practical and innovative learning from leading business professionals. The program now has over 50,000 students from 120 countries.

Our speakers are industry giants: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith, Shazam co-founder Chris Barton and other professionals from world-renowned companies: Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, Beats by Dre.

For the first time in Turkey, a unique panel of experts from the world's leading companies is presented. Do not miss the chance to learn from recognized professionals and accelerate your development in business and innovation.

!

This offer is limited

/ SPECIAL OFFER

Buy any ticket by [month2] [day2] and get access to the Exclusive Masterclass with Jordan Belfort.

An exclusive chance to learn directly from the Wolf of Wall Street himself. In this closed additional session, Jordan Belfort goes beyond the stage talk to share raw, practical strategies on persuasion, sales psychology, and building unshakable confidence in business. Limited seats, direct interaction, and insights you won’t hear anywhere else — this is a once-in-a-lifetime experience for leaders ready to sharpen their edge.

Included with any ticket purchased before [month2] [day2].

Basic

General seating

Simultaneous translation

General registration desk

Limited Offer: Access to the Exclusive Masterclass with Jordan Belfort if purchased before [month2] [day2]

Standard

Standard sector seating

Simultaneous translation

General registration desk

Learning Materials

Limited Offer: Access to the Exclusive Masterclass with Jordan Belfort if purchased before [month2] [day2]

Business

Business sector seating

Simultaneous translation

Dedicated registration desk

Business lounge (coffee breaks)

Learning Materials

Personal Certificate

Limited Offer: Access to the Exclusive Masterclass with Jordan Belfort if purchased before [month2] [day2]

VIP

VIP sector seating (front row)

Simultaneous translation

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Learning Materials

Personal Certificate

Access to Exclusive VIP-Sessions with Robert Kiyosaki, Jordan Belfort and others

Limited Offer: Access to the Exclusive Masterclass with Jordan Belfort if purchased before [month2] [day2]

$990

EARLY BIRD PRICE before [month2] [day2]:

EARLY BIRD PRICE before [month2] [day2]:

$399

$199

EARLY BIRD PRICE before [month2] [day2]:

/ BUY

EARLY BIRD PRICE before [month2] [day2]:

$99