/ ABOUT

Learn from the best. Get inspired. Connect globally.

In 2025, NEXT MBA is organizing educational business events around the world. In October Barcelona will become the epicenter of global business education. This leading educational business event brings together world-class experts, successful entrepreneurs, and visionaries from across the globe.

Organized by the NEXT MBA team, this extraordinary event promises to be unforgettable. Attendees will learn about cutting-edge technologies, modern marketing strategies, innovative management models, and personal development tools.

Technologies and AI for Business

Skills of an Efficient Leader

The Future of Marketing

Effective Management in 2025

/ SPEAKERS

Meet YOUR TEACHERS

Robert Kiyosaki

Entrepreneur, Investor, Bestselling Author of "Rich Dad Poor Dad". Robert Kiyosaki is one of the world’s most influential voices in personal finance and financial education. Best known as the author of the international bestseller Rich Dad Poor Dad, Kiyosaki has changed the way millions of people think about money, investing, and entrepreneurship.
His books have sold over 40 million copies worldwide.

Asawari Moon

Asawari Moon is a seasoned marketing leader with over 15 years of experience, currently heading product marketing at Google. Previously, she held leadership roles at iconic brands such as Nivea, L'Oréal, Uber and Meta, driving global brand and growth strategies. At the forum, she will discuss how AI will impact the future of marketing and the creator economy.

Brendan Yam

Senior Vice President and General Manager of ViacomCBS Digital Studios International. He leads global digital-first content strategies across diverse markets and has held leadership roles at MTV, Nickelodeon, and Comedy Central. He also spearheaded digital business development for ViacomCBS Networks International and holds an MBA from Columbia Business School.

Ambreena Budaly

Digital advertising leader with 15+ years of experience, currently heading Digital and Media Planning at Zurich Insurance. Led global strategies for adidas Originals, LEGO, and top brands like Tesco, Pepsi, and Virgin. Specializes in creative, tech-driven content and brand-building across digital platforms.

Jordan Belfort, famously known as The Wolf of Wall Street, is a global icon in sales, entrepreneurship, and personal transformation. With an inspiring journey from Wall Street to becoming one of the world’s most sought-after speakers, Jordan shares insights on ethical persuasion, leadership, and achieving extraordinary results. His Straight Line Persuasion System has transformed countless businesses, making him a perfect fit for the forum’s focus on modern marketing and leadership.

JORDAN BELFORT

Lars Silberbauer

Chief Marketing Officer, International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.

Matt McKie

Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.

EDURNE PASABAN

Edurne Pasaban is a Spanish mountaineer of Basque origin and the first woman to summit all 14 eight-thousanders. She also founded the Montañeros for Himalayas Foundation to support children’s education in Nepal.

Will Scougal

Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

/ Program

Explosive Growth - taking your business to the next level

Jeff has been co-founder of a number of well-known successful startups, including Booking.com, uBid.com and more. Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award winning jazz album, and executive producer of an Emmy Award winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities.

Climbing the Impossible: What Extreme Altitude Taught Me About Business

In the "death zone," every decision can be fatal — just like in high-stakes business. Edurne, the first woman to summit all 14 of the world’s 8,000-meter peaks, shares how extreme mountaineering mirrors executive leadership: bold goals, trust, fear management, and real-time adaptation. Expect powerful lessons and unforgettable stories from the top of the world.

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

How AI will impact the future of marketing and the creator economy

Asawari Moon is a seasoned marketing leader with over 15 years of experience, currently heading product marketing at Google. Previously, she held leadership roles at iconic brands such as Nivea, L'Oréal, Uber and Meta, driving global brand and growth strategies. At the forum, she will discuss how AI will impact the future of marketing and the creator economy.

Creating Unbreakable Bonds: Lessons Learnt from a Career in Sports Marketing

Matt McKie is a globally recognized marketing leader with a distinguished career shaping the marketing strategies of the world’s most iconic sports brands. From EA Sports FIFA and Nike to The Olympic Games and Manchester United, Matt has consistently delivered industry-defining storytelling, brand elevation, and commercial growth.

Step inside the world of elite sports marketing and discover the human truths that transcend logos and stadiums. From decades spent working with the biggest names in sport, the presentation explores how emotional storytelling, cultural fluency, and relentless curiosity are the foundations of unbreakable relationships.

Orchestrate or Die! Turning Hyper Complexity into Brand-Defining Moments

The future of marketing belongs to brands that can orchestrate—not just create. As campaigns grow more complex across platforms, cultures, and silos, the difference between breakthrough and burnout lies in how well teams connect the dots. Jakob Stigler has helped brands like Coach, IKEA, Pandora, Uber, and P&G master orchestration—transforming complexity into launchpads for growth. From viral hits to Super Bowl campaigns, he reveals the proven orchestration tactics CMOs rely on to break through—keeping great ideas alive, empowering teams, and turning both brand campaigns and product launches into brand-defining moments.

The Cultural Industrial Revolution

Previously Head of EMEA, Brand Partnerships at Twitch (Amazon) and Head of UK for Creative Shop at Meta. With over ten years of experience in Tech, Gaming, and Entertainment, Ricardo has earned a BAFTA nomination and multiple awards through collaborations with brands, artists, studios, and platforms, becoming a trusted partner for major cultural IPs.

Ricardo will explore how artificial intelligence, gaming, and the creator economy are converging to spark a cultural revolution with global impact. This powerful intersection is not only reshaping entertainment and creativity but also opening the floodgates to new opportunities, challenges, and disruptions for businesses in every industry. Attendees will gain insights into how this cultural wave is redefining consumer behavior, accelerating innovation, and transforming the way companies engage with audiences worldwide.

How to crack the code of TikTok - the insider’s strategy and secrets

The platform of the decade appears daunting to marketers. Everyone wants to master it, most don’t know where to start, or how to scale it. Dave will reveal the realities of of the platform, and all the latest tips and tricks to grow your brand across Video, Search, TikTok Shop and more

5 AI Trends Shaping 2025

Ambreena Budaly will explore how modern technologies and data analytics are transforming marketing approaches. Discover how to use data to create personalized strategies and enhance business efficiency in the digital era.

Reinventing Brand Engagement in the AI Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

The Future of Marketing

Recognized as the "Father of Modern Marketing," he has been shaping the field for over 60 years. His book Marketing Management has become the cornerstone of marketing education.

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

Ego Death: Modern Marketing Playbook – Large Campaigns in a Changing World

Rishi Mohan is the Head of Marketing at Nuverse, where he oversees strategic marketing initiatives, brand development, and user engagement. With extensive experience in the gaming and technology industries, he plays a key role in driving growth, increasing brand awareness, and expanding the company's global reach. Under his leadership, Nuverse has implemented innovative marketing campaigns that have successfully attracted and retained a broad player base. His expertise in digital marketing, community building, and data-driven strategies continues to shape Nuverse’s presence in the competitive gaming landscape.

The Coach’s Mindset: Building Winning Teams in Business and Sport

What does it take to lead under pressure, build trust, and create lasting success? Toni Nadal — the legendary coach behind Rafael Nadal’s 16 Grand Slam titles — reveals how the mindset of a top coach translates into business leadership. From developing high-performance habits and managing setbacks to inspiring teams and staying focused on long-term goals, Toni shares practical strategies for leaders who want to build resilient, values-driven organizations that win — again and again.

The Psychology of Sales: How to Sell Anything to Anyone

Why do people say yes? What makes them trust you in seconds? Jordan breaks down the core psychological triggers behind buying decisions and shows how to use them with precision and integrity. Whether you're pitching an investor, closing a client, or launching a brand — this talk will change the way you communicate forever.

The New Rules of Wealth: How Entrepreneurs and Investors Can Win in the Age of Collapse

In today’s volatile world — where inflation rises, currencies weaken, and traditional jobs disappear — the old financial advice no longer works.
Robert Kiyosaki, legendary author of Rich Dad Poor Dad, shares a bold and unfiltered vision of what it takes to thrive in a world of economic disruption. This is not about saving money — it’s about building and protecting real wealth through cash-flowing assets, strategic debt, and smart investing.
With insights shaped by decades of business, real estate, and global finance experience, Kiyosaki will challenge CEOs, founders, and investors to think like the ultra-wealthy — and act before it’s too late.
A must-see session for business leaders who want to stay ahead of the curve.

VIP Dinner: Exclusive Sessions

Join exclusive private sessions with Robert Kiyosaki, Jordan Belfort, Lars Silberbauer, and other world-class speakers. Gain fresh, actionable insights and connect with top business minds in an intimate, high-value networking setting.

Get the latest strategies to grow your business. Become stronger than your competitors by learning new global trends.

Owners and General Directors

Learn how to build effective teams, explosive marketing and sales. Drive new results through the expertise of professionals.

Directors and Heads of Departments

Learn everything you need to know to maximize your career growth. Reach new heights.

Managers

/ For whom?

/ venue

Olimpic Arena
Carrer de Ponent, 161, 08912 Badalona, Barcelona, Spain

VIP PASS — Private Sessions, Bold Conversations

BOTH DAYS — Share two unforgettable days with world-class speakers. Sit not only in the audience, but at the same table with Robert Kiyosaki, Jordan Belfort, Lars Silberbauer and others.

This is not a conference — it’s an experience.
Strictly limited. Access only with a VIP ticket.

Limited WORKSHOPS from forum speakers

This VIP Dinner invites guests to not only learn and collaborate, but also immerse themselves in the beauty, culture, and flavor of Spain. This is an experience that leaves a lasting impression.

A perfect backdrop for inspiration and connection

/ Organizer

next mba

The NEXT MBA offers affordable, practical and innovative learning from leading business professionals. The program now has over 50,000 students from 120 countries.

Our speakers are industry giants: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith, Shazam co-founder Chris Barton and other professionals from world-renowned companies: Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, Beats by Dre.

Meet the unique panel of experts from the world’s leading companies. Don’t miss the chance to gain insights directly from recognized professionals and accelerate your growth in business and innovation.

$990

VIP

$599

Business

$199

Basic

$299

Standard

/ hall layout

/ Barcelona

Why Barcelona?

Barcelona is a captivating city situated on Spain’s Mediterranean coast, renowned for blending rich history with cutting-edge innovation. As one of Europe's leading cultural and economic hubs, Barcelona thrives in areas such as commerce, art, and technology. Its iconic architecture, world-class event venues, and vibrant cosmopolitan atmosphere make the city an ideal setting for collaboration, idea-sharing, and industry growth.

Visa Information

Citizens of many countries can enter Spain visa-free or with a Schengen visa, making Barcelona highly accessible for international visitors. Check your visa requirements to ensure a smooth travel experience to this dynamic Mediterranean destination.

Choose Barcelona, a city where history meets innovation, and explore limitless opportunities for collaboration, growth, and success in one of Europe's most vibrant hubs.

!

This offer is limited

/ SPECIAL OFFER

Limited offer! Buy any ticket until [month2] [day2] and get full access to the NEXT MBA program!

Buy any access to the forum and get the access to the NEXT MBA platform for free.

NEXT MBA speakers are industry giants: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith and other professionals from world-renowned companies.

FREE

If you buy any ticket to the forum before [month2] [day2]

Basic

General seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Access to NEXT MBA program for one year, if purchased before [month2] [day2]

Standard

Standard sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Learning Materials

Access to NEXT MBA program for one year, if purchased before [month2] [day2]

Business

Business sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

Business lounge (coffee breaks)

Learning Materials and 30-Day Access to the Recordings

Personal Certificate

Access to NEXT MBA program for one year, if purchased before [month2] [day2]

VIP

VIP sector seating (front row)

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Learning Materials and 90-Day Access to the Recordings

Personal Certificate

Access to Exclusive Q/A Sessions with all speakers and VIP Dinner with Robert Kiyosaki and Jordan Belfort

Access to NEXT MBA program for one year, if purchased before [month2] [day2]

1990€

990€ + VAT

If you pay before [month2] [day2]:

If you pay before [month2] [day2]:

599€ + VAT

1190€

599€

299€ + VAT

If you pay before [month2] [day2]:

/ BUY

If you pay before [month2] [day2]:

199€ + VAT

399€