/About

The World's Main Educational Business Forum

In 2025, NEXT MBA is organizing large-scale business forums around the world. In June Barcelona will become the epicenter of global business education! This leading educational business forum brings together world-class experts, successful entrepreneurs, and visionaries from across the globe.

Organized by the NEXT MBA team, this extraordinary event promises to be unforgettable. Attendees will learn about cutting-edge technologies, modern marketing strategies, innovative management models, and personal development tools.

Technologies and AI for Business

Skills of an Efficient Leader

The Future of Marketing

Effective Management in 2025

/SPEAKERS

Meet Your Teachers

Philip Kotler

Brian Tracy

Yuval Noah Harari

Yuval Noah Harari is a globally celebrated historian, bestselling author, and influential public intellectual, widely recognized for his books Sapiens, Homo Deus, and 21 Lessons for the 21st Century. His work dives deep into the history of humankind, explores technological developments, and addresses pressing modern challenges. Harari’s engaging talks shed light on humanity’s most complex questions about society, ethics, and our collective future.

Lars Silberbauer

CEO of Brian Tracy International, author, and expert in personal and business development. He has delivered seminars to millions in 75 countries and authored over 100 books.

Known as the "Father of Modern Marketing," Philip Kotler has shaped the field for over 60 years. His book "Marketing Management" is a cornerstone of marketing education.

Chief Marketing Officer Nokia Mobiles and HMD Global International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.

Ambreena Budaly

Digital advertising leader with 15+ years of experience, currently heading Digital and Media Planning at Zurich Insurance. Led global strategies for adidas Originals, LEGO, and top brands like Tesco, Pepsi, and Virgin. Specializes in creative, tech-driven content and brand-building across digital platforms.

Alev Gökçe

Global Brand Builder, Strategic Innovator, Expert in Emerging Trends, Consultant with Collaborative Style, Skilled in Talent Development, founder of A. GOKCE CONSULTING, former Global Innovation Director at The Coca-Cola Company, with a record of successful marketing initiatives and recognized achievements in product innovation.

Matt McKie

Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.

Will Scougal

Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

Rishi Mohan is the Head of Marketing at Nuverse, where he oversees strategic marketing initiatives, brand development, and user engagement. With extensive experience in the gaming and technology industries, he plays a key role in driving growth, increasing brand awareness, and expanding the company's global reach. Under his leadership, Nuverse has implemented innovative marketing campaigns that have successfully attracted and retained a broad player base. His expertise in digital marketing, community building, and data-driven strategies continues to shape Nuverse’s presence in the competitive gaming landscape.

Rishi Mohan

09:00 - 10:00

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

/ Program

10:00 - 11:15

Explosive Growth - taking your business to the next level

Jeff has been co-founder of a number of well-known successful startups, including Booking.com/Priceline.com, uBid.com and more. Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award winning jazz album, and executive producer of an Emmy Award winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities.

11:15 - 12:30

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics, MTV and Nokia

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics, and Nokia. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

12:30 - 13:45

How AI will impact the future of marketing and the creator economy

Asawari Moon is a seasoned marketing leader with over 15 years of experience, currently heading product marketing at Google. Previously, she held leadership roles at iconic brands such as Nivea, L'Oréal, Uber and Meta, driving global brand and growth strategies. At the forum, she will discuss how AI will impact the future of marketing and the creator economy.

13:45 - 15:00

Lunch. Closed VIP Sessions

Join exclusive lunch sessions with Jeff Hoffman, Lars Silberbauer and Asawari. Ask your questions and get unique insights directly from Jeff, Lars and Asawari.

15:00 - 16:15

Creating Unbreakable Bonds in Sports: What Other Industries Can Learn

Matt McKee will share how companies can stay competitive in the era of digital transformation. Discover cutting-edge strategies for driving innovation and developing leaders who can adapt to new technologies and rapidly changing market conditions.

16:15 - 17:30

Unlocking human potential: the science and the art of high-performing teams

Founder of FS Consulting, specializing in premium and luxury businesses. Holds a master’s in management, a bachelor’s in Public Relations, and a certification in Disruptive Strategy from Harvard Business School. Trusted by iconic brands like Gucci, Chanel, Printemps, Harvey Nichols, and Levi’s. Creator of Transformational Marketing, aligning business goals with purpose and leadership. Now helping businesses and leaders thrive through innovation and growth.

17:30 - 19:00

Chat on AI and the skills of a future leader

Yuval Noah Harari is a globally celebrated historian, bestselling author, and influential public intellectual, widely recognized for his books Sapiens, Homo Deus, and 21 Lessons for the 21st Century. His work dives deep into the history of humankind, explores technological developments, and addresses pressing modern challenges. Harari’s engaging talks shed light on humanity’s most complex questions about society, ethics, and our collective future.

19:00 - 21:00

VIP Dinner: Exclusive Sessions

Join private sessions with Yuval Noah Harari and other Day 2 speakers. Gain fresh insights and enjoy top-tier networking in an exclusive setting!

09:00 - 10:00

Welcome Coffee

A great opportunity to connect with colleagues, enjoy a cup of coffee, and get the day to a productive start.

10:00 - 11:15

5 Trends Shaping 2025

Ambreena Budaly will explore how modern technologies and data analytics are transforming marketing approaches. Discover how to use data to create personalized strategies and enhance business efficiency in the digital era.

11:15 - 12:30

Brand Development and Marketing Strategy

Alev Gokce will reveal the core elements of building a strong brand and developing effective marketing strategies. In this session, Alev will share practical approaches to aligning product offerings, market positioning, and communication strategies to drive growth and achieve long-term success in a highly competitive landscape.

12:30 - 13:45

Building Strong Corporate Culture for Sustainable Leadership

Explore how a strong corporate culture and effective leadership serve as pillars for sustainable business growth. Drawing from his extensive global experience, Gennady will share practical strategies for fostering a culture that drives innovation, supports leadership, and creates long-term competitive advantages.

13:45 - 15:00

Lunch. Closed VIP Sessions

Join exclusive lunch sessions with Ambreena, Alev, and Dr. Polonsky. Ask your questions and gain unique insights directly from the speakers.

15::00- 16:15

Reinventing Brand Engagement in the Digital Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

16:15 - 17:00

International Marketing

Recognized as the "Father of Modern Marketing," he has been shaping the field for over 60 years. His book Marketing Management has become the cornerstone of marketing education.

17:00 - 17:45

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

17:30 - 19:00

Ego Death: Modern Marketing Playbook – Large Campaigns in a Changing World

Rishi Mohan is the Head of Marketing at Nuverse, where he oversees strategic marketing initiatives, brand development, and user engagement. With extensive experience in the gaming and technology industries, he plays a key role in driving growth, increasing brand awareness, and expanding the company's global reach. Under his leadership, Nuverse has implemented innovative marketing campaigns that have successfully attracted and retained a broad player base. His expertise in digital marketing, community building, and data-driven strategies continues to shape Nuverse’s presence in the competitive gaming landscape.

19:00 - 21:00

VIP Dinner: Exclusive Sessions

Join private sessions with Day 2 speakers. Gain fresh insights and enjoy top-tier networking in an exclusive setting!

/ venue

Fira Barcelona

/ about us

next mba

NEXT MBA delivers affordable, practical, and innovative education from the world’s top business professionals. With over 50,000 students from 120 countries, our program offers courses led by industry experts and business leaders.

Our speaker lineup features industry legends like Philip Kotler, the "Father of Modern Marketing," Seth Godin, Brian Tracy, James Clear (author of Atomic Habits) and Marshall Goldsmith. They are joined by professionals from leading global companies like Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, and Beats by Dre.

This exceptional group of experts will share their knowledge for you exclusively. Take advantage of this opportunity to learn from the best and accelerate your business and innovation journey.

/ Barcelona

Why Barcelona?

Barcelona is a captivating city situated on Spain’s Mediterranean coast, renowned for blending rich history with cutting-edge innovation. As one of Europe's leading cultural and economic hubs, Barcelona thrives in areas such as commerce, art, and technology. Its iconic architecture, world-class event venues, and vibrant cosmopolitan atmosphere make the city an ideal setting for collaboration, idea-sharing, and industry growth.

Visa Information

Citizens of many countries can enter Spain visa-free or with a Schengen visa, making Barcelona highly accessible for international visitors. Check your visa requirements to ensure a smooth travel experience to this dynamic Mediterranean destination.

Choose Barcelona, a city where history meets innovation, and explore limitless opportunities for collaboration, growth, and success in one of Europe's most vibrant hubs.

Get your certificate from top managers of Lego, Adidas, Snapchat, Paramount and others

!

Limited offer

/ special offer

Buy any NEXT MBA Barcelona ticket before [month2] [day2] 2025 and get full access to NEXT MBA

Buy any access to the forum in Barcelona and get access to the NEXT MBA platform.

NEXT MBA speakers are industry giants: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith and other professionals from world-renowned companies.

Basic

General seating

2-day access (June 9-10)

General registration desk

Simultaneous interpretation in Spanish

Standard

Standard sector seating

2-day access (June 9-10)

General registration desk

Speaker presentations

Simultaneous interpretation in Spanish

Business

Business sector seating

2-day access (June 9-10)

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Speaker presentations

Simultaneous interpretation in Spanish

Participant certificate

VIP

VIP sector seating (front row)

2-day access (June 9-10)

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Speaker presentations

Simultaneous interpretation in Spanish

Access to private sessions (Yuval Harari, Lars Silberbauer and others)

Access to private after-party with speakers on June 10

1990€

990€ + VAT%

If you pay before [month2] [day2]:

If you pay before [month2] [day2]:

599€ + VAT%

1190€

599€

299€ + VAT%

If you pay before [month2] [day2]:

/ price

If you pay before [month2] [day2]:

199€ + VAT%

399€