/ ABOUT

Europe’s Main Educational Business Forum

In October 2025, Barcelona becomes the center of Europe’s business world as NEXT MBA hosts the continent’s leading educational business event. It’s where top experts, entrepreneurs, and visionaries gather — and where every ambitious leader needs to be.

Attendees will gain insights into cutting-edge technologies, modern marketing, innovative management, and personal growth that define the future of business in Europe and beyond.

Technologies and AI for Business

Skills of an Efficient Leader

The Future of Marketing

Effective Management in 2025

/ SPEAKERS

Meet THE SPEAKERS

Robert Kiyosaki

Entrepreneur, Investor, Bestselling Author of "Rich Dad Poor Dad". Robert Kiyosaki is one of the world’s most influential voices in personal finance and financial education. Best known as the author of the international bestseller Rich Dad Poor Dad, Kiyosaki has changed the way millions of people think about money, investing, and entrepreneurship.
His books have sold over 40 million copies worldwide.

Detria Williamson

Detria Williamson is Co Founder of Alt Future and former CMO of IDEO and Global MD of Innovation for Accenture. Featured in the Wall Street Journal for her expertise in human centered design and inclusive experiences she has advised household brands such as Google, Microsoft, Sephora and Nike.

Brendan Yam

Senior Vice President and General Manager of ViacomCBS Digital Studios International. He leads global digital-first content strategies across diverse markets and has held leadership roles at MTV, Nickelodeon, and Comedy Central. He also spearheaded digital business development for ViacomCBS Networks International and holds an MBA from Columbia Business School.

Emily Ross

Emily Ross is Director of Brand Strategy and Creativity at X for Europe, the Middle East, and Africa. With over 20 years’ experience in marketing, technology and business strategy, she has helped global organisations think differently about unlocking success. She is co-author of Just Evil Enough, the playbook for subversive marketing.

Jordan Belfort, famously known as The Wolf of Wall Street, is a global icon in sales, entrepreneurship, and personal transformation. With an inspiring journey from Wall Street to becoming one of the world’s most sought-after speakers, Jordan shares insights on ethical persuasion, leadership, and achieving extraordinary results. His Straight Line Persuasion System has transformed countless businesses, making him a perfect fit for the forum’s focus on modern marketing and leadership.

JORDAN BELFORT

Luc Besson

A French filmmaker, screenwriter, and producer known for a striking visual style and imaginative storytelling. Creator of cult classics like Léon: The Professional, The Fifth Element, and Lucy, his films mix action, emotion, and world-building, shaping modern European cinema. His influence extends worldwide, inspiring new generations of directors.
©shannabesson

Matt McKie

Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.

LARS SILBERBAUER

Chief Marketing Officer, International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.

Will Scougal

Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

VIP Breakfast with Luc Besson.
A private breakfast where VIP guests can talk directly with Luc Besson, enjoy open conversation and networking, and start the day with great food in great company.

/ Program - DAY 1

The Power of Storytelling in Leadership: Turning Vision into Impact

Luc Besson, the French filmmaker behind "Léon: The Professional", "The Fifth Element" and "Lucy", has shaped modern cinema with his bold visual style and storytelling. In his talk he reveals how the same principles that move audiences can help leaders inspire teams, win customers and turn strategy into stories that drive real impact.

Climbing the Impossible: What Extreme Altitude Taught Me About Business

In the "death zone," every decision can be fatal — just like in high-stakes business. Edurne, the first woman to summit all 14 of the world’s 8,000-meter peaks, shares how extreme mountaineering mirrors executive leadership: bold goals, trust, fear management, and real-time adaptation. Expect powerful lessons and unforgettable stories from the top of the world.

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

Creating Unbreakable Bonds: Lessons from a Career in Sports Marketing

Matt McKie is a leading sports marketer behind campaigns for EA Sports FIFA, Nike, the Olympic Games, and Manchester United. In his talk, he shows how emotion, culture, and curiosity turn fan passion into real brand growth—insights any business can apply beyond the world of sport.

Orchestrate or Die! Turning Hyper Complexity into Brand-Defining Moments

Jakob Stigler has led campaigns for Coach, IKEA, Pandora, Uber and P&G, including viral hits and Super Bowl moments. In his talk he shows how to turn complexity into growth, so you leave with clear tactics to keep ideas alive, empower your team and launch campaigns that truly define your brand.

The Cultural Industrial Revolution

Ricardo, former Head of EMEA Brand Partnerships at Twitch (Amazon) and Head of UK Creative Shop at Meta, has spent over a decade at the intersection of tech, gaming and entertainment, earning a BAFTA nomination and multiple awards along the way. In his session he explains how AI, gaming and the creator economy are merging into a cultural shift that changes how people behave, how ideas spread and how businesses grow. You’ll walk away with a clear view of where culture is heading and how to position your brand to thrive in it.

AI, Data, and Innovation: What Every Product Leader Must Know

Deborah is a product manager and AI innovator with experience leading teams at Meta on privacy and compliance, and co-founding AirLev, the first air-levitated Hyperloop vehicle recognized by SpaceX. In her talk she shows how to turn cutting-edge technology into real products, and what it takes to drive breakthrough ideas from concept to market.

The Psychology of Sales: How to Sell Anything to Anyone

Why do people say yes? What makes them trust you in seconds? Jordan breaks down the core psychological triggers behind buying decisions and shows how to use them with precision and integrity. Whether you're pitching an investor, closing a client, or launching a brand — this talk will change the way you communicate forever.

Exclusive Masterclass with Jordan Belfort

An exclusive chance to learn directly from the Wolf of Wall Street himself. In this closed additional session, Jordan Belfort goes beyond the stage talk to share raw, practical strategies on persuasion, sales psychology, and building unshakable confidence in business. Limited seats, direct interaction, and insights you won’t hear anywhere else — this is a once-in-a-lifetime experience for leaders ready to sharpen their edge.

Included with any ticket purchased before [month2] [day2].

Coffee & Networking

Good coffee, new conversations, and the perfect opportunity to expand your network before diving into the program.

/ Program - DAY 2

How to crack the code of TikTok - the insider’s strategy and secrets

Dave Morrissey, TikTok’s E-Commerce & Retail Lead, will cut through the noise on the platform of the decade. TikTok appears daunting to most marketers: everyone wants to master it, yet few know where to start or how to scale. In this session, Dave will reveal the realities of the platform and share the latest tips and tricks to grow your brand across Video, Search, TikTok Shop and more.

Reinventing Brand Engagement in the AI Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

Mastering Social Media: Turning Content into Community

Nick Guillory, social media expert and consultant, has worked with global brands including BuzzFeed, MTV, Disney, the Human Rights Campaign, and Shutterstock. In this session, he will reveal how to craft content that captures attention, builds authentic communities, and drives measurable business growth. Attendees will learn the strategies behind viral storytelling, platform optimization, and brand engagement in the fast-changing world of social media.

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

Designing Trust: Human-Centered AI for the Future

Detria Williamson, Co-Founder of Alt Future and former CMO of IDEO, has led innovation at Accenture and advised brands like Google, Microsoft, Sephora and Nike. Recognized by the Wall Street Journal and Fast Company, she shows how to build trust and design human-centered AI products responsibly. Her talk gives leaders the tools to innovate with impact while staying ethical in a rapidly changing world.

Subversive Marketing for Underdogs, Mavericks and Misfits

Emily, brand strategist, author of "Just Evil Enough" and Director of Brand Strategy for EMEA at X, has advised global VCs, accelerators and leading brands. Known for bold, unconventional marketing, she shows how underdogs can harness chaos, challenge convention and turn uncertainty into an advantage. Attendees will leave with fresh tactics to cut through noise and win in markets where the rules no longer apply.

Beyond Borders: Mastering Glocalization for Sustainable Brand Success

Ceren Ferten – Marketing leader at Mondelēz International, known for award-winning innovations and purpose-driven strategies. In this session, she will share how glocalization helps brands stay globally consistent while connecting authentically with local consumers, building loyalty, and driving sustainable growth.

How Entrepreneurs and Investors Can Win in the Age of Collapse

Robert Kiyosaki, legendary author of Rich Dad Poor Dad, brings an unfiltered look at how to build and protect real wealth in times of disruption. Forget old advice about saving—he shows how cash-flowing assets, smart debt and bold investing keep leaders ahead of inflation and uncertainty. A must-see for CEOs, founders and investors who want to think and act like the ultra-wealthy.

VIP Gala Dinner

An exclusive evening gathering for VIP guests, speakers featuring fine dining, distinguished company and unforgettable conversations in a refined atmosphere.

Get the latest strategies to grow your business. Become stronger than your competitors by learning new global trends.

Owners and General Directors

Learn how to build effective teams, explosive marketing and sales. Drive new results through the expertise of professionals.

Directors and Heads of Departments

Learn everything you need to know to maximize your career growth. Reach new heights.

Managers

/ For whom?

/ venue

Olimpic Arena
Carrer de Ponent, 161, 08912 Badalona, Barcelona, Spain

/ VIP

THE VIP EXPERIENCE — EXCEPTIONAL MOMENTS OF THE FORUM

The VIP program is built around moments you don’t get twice. These aren’t just events, but privileges created for people at the forefront of business and culture. Every experience is made to leave a lasting impression.

October 17–18

Exclusive VIP Q&A Sessions with All Speakers. Throughout both days, VIP guests enjoy private Q&A sessions with all forum’s speakers. These are unfiltered, unscripted conversations — a chance to ask direct questions, hear candid answers, and engage with global thought leaders in a way that the main stage cannot offer. Rare proximity, limitless insights.

All Speakers

October 18, Evening

Gala Dinner with the Greats. The grand finale of the forum — an evening of true sophistication. A gala dinner with fine wines and haute cuisine, shared with Robert Kiyosaki, Lars Silberbauer, Will Scougal, Matt McKie, and other forum luminaries. An atmosphere of elegance, impeccable service, and conversations that evolve into global-level partnerships. Not just a dinner — a once-in-a-lifetime event.

Robert Kiyosaki

October 17, Evening

Private Masterclass with Jordan Belfort. As evening falls, doors open exclusively for a chosen circle of guests. In an intimate atmosphere, Jordan Belfort delivers a private masterclass on strategy, risk, and leadership. This is not a lecture — it is an initiation into the mindset of a man who became an icon of audacity and power in business. Reserved for the very few.

Jordan Belfort

October 17, Morning

VIP Breakfast with Luc Besson. A luxurious morning in the company of a cinematic legend. Over a refined breakfast in an elegant setting, guests will gain rare insights into Luc Besson’s vision of creativity, business, and the future of industries. An intimate dialogue, where the genius unveils the secrets of his journey — shared only with the select few.

Luc Besson

/ Organizer

next mba

The NEXT MBA offers affordable, practical and innovative learning from leading business professionals. The program now has over 50,000 students from 120 countries.

Our speakers are industry giants: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith, Shazam co-founder Chris Barton and other professionals from world-renowned companies: Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, Beats by Dre.

Meet the unique panel of experts from the world’s leading companies. Don’t miss the chance to gain insights directly from recognized professionals and accelerate your growth in business and innovation.

!

This offer is limited

/ SPECIAL OFFER

Buy any ticket by [month2] [day2] and get access to the Exclusive Masterclass with Jordan Belfort.

An exclusive chance to learn directly from the Wolf of Wall Street himself. In this closed additional session, Jordan Belfort goes beyond the stage talk to share raw, practical strategies on persuasion, sales psychology, and building unshakable confidence in business. Limited seats, direct interaction, and insights you won’t hear anywhere else — this is a once-in-a-lifetime experience for leaders ready to sharpen their edge.

Included with any ticket purchased before [month2] [day2].

Standard

Standard sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Limited Offer: Access to the Exclusive Masterclass with Jordan Belfort if purchased before [month2] [day2]

Business

Business sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

Business lounge (coffee breaks)

Limited Offer: Access to the Exclusive Masterclass with Jordan Belfort if purchased before [month2] [day2]

VIP

VIP sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Learning Materials + Recordings

Access to Exclusive VIP-Sessions with Luc Besson, Robert Kiyosaki and others

Limited Offer: Access to the Exclusive Masterclass with Jordan Belfort if purchased before [month2] [day2]

Premium

Premium sector seating (front row)

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Premium registration desk

Premium lounge (lunches and coffee breaks)

Learning Materials + Recordings

Additional private day on October 19 with speakers (limited availability)

Access to Exclusive VIP-Sessions with Luc Besson, Robert Kiyosaki, Jordan Belfort and others

Access to the Exclusive Masterclass with Jordan Belfort if purchased before [month2] [day2]

1990€

10000€ + VAT

If you pay before [month2] [day2]:

If you pay before [month2] [day2]:

990€ + VAT

1190€

599€

599€ + VAT

If you pay before [month2] [day2]:

/ BUY

If you pay before [month2] [day2]:

299€ + VAT

399€