Sales practice · 12-minute exercise

Project management software: renewal or repeat-engagement conversation

Use this renewal or repeat-engagement conversation exercise to review delivered work and current needs before proposing the next period or engagement. You are discussing a shared project planning workspace with an operations lead at a professional-services firm. The point of the practice is to make a useful decision together, including recognising when the offer is not a fit.

NEXT MBA EditorialPublished Example + editable working sheet
What you will work towards

Agree the next scope and approval process or document a clean, respectful handover.

The situation

In this fictional brief, client deadlines live in different spreadsheets and dependency changes arrive late. The buyer wants a single view of owners, dependencies and delivery dates. Your offer is a shared project planning workspace, but you must first establish whether its scope addresses the actual need.

A relevant delivery constraint is that client teams must retain access to an export of their work. Treat that as a fact in the exercise; do not remove it to make the sale easier.

Your counterpartan operations lead at a professional-services firm
Offer under discussiona shared project planning workspace
Evidence availablea sample project with one late dependency and the resulting schedule change
Terms to clarifyAgree who imports data, maintains the plan and owns exit exports.

How to approach renewal or repeat-engagement conversation

A useful question for this stage: “If we were deciding from scratch today, what would you keep, change or stop?” Ask it when the conversation creates a reason for it, rather than reciting every question in order.

  1. Compare delivered work with the original scope. Discuss unresolved issues and changed priorities. Propose the next scope on current needs.
  2. Ground the discussion in the buyer’s work. Ask: “Which handover creates the most rework when a delivery date changes?” Listen for a concrete example before making a claim.
  3. Use evidence relevant to the decision: a sample project with one late dependency and the resulting schedule change. Explain what it demonstrates and what remains unverified.
  4. Agree the next scope and approval process or document a clean, respectful handover.

Example exchange

An illustrative exchange. Real conversations will take a different path.

SellerWhat has been useful so far, and what still needs to change?

BuyerOur concern is that client deadlines live in different spreadsheets and dependency changes arrive late. Also, client teams must retain access to an export of their work.

SellerWhich handover creates the most rework when a delivery date changes?

BuyerAnother tool will just add more administration.

SellerLet us time the current weekly update and compare the same update on one sample project before asking everyone to move.

SellerIf we were deciding from scratch today, what would you keep, change or stop?

An industry-specific concern

Buyer: “Another tool will just add more administration.”

Possible response: “Let us time the current weekly update and compare the same update on one sample project before asking everyone to move.”

Why this response helps: it acknowledges the concern, brings the discussion back to a verifiable requirement and leaves room for a different decision. Adapt the wording to what the buyer actually said.

Run the practice

  1. Prepare for two minutes. One person takes the seller role and one plays an operations lead at a professional-services firm. Read the offer and constraint separately from your preferred answer.
  2. Have a five-minute conversation focused on review delivered work and current needs before proposing the next period or engagement. The buyer should answer consistently with the brief and ask for evidence when a claim is vague.
  3. Add this challenge: The buyer is broadly happy but cannot identify a reason to continue at the same level. Discuss right-sizing or ending the engagement.
  4. Pause for feedback. Quote one useful question and one missed opportunity. Repeat the difficult exchange using a different response.
  5. Finish by writing the actual agreement. A sensible option, when it fits, is to run one internal project for two weekly planning cycles. A clear decision to pause is also a useful outcome.

What to avoid

Common mistakeAssuming a satisfied contact has approved another contract.
A stronger directionLet us review the evidence and priorities before deciding whether the same arrangement still fits.
Scope and claim boundaryDo not present feature count as proof of adoption.
What to measure in real worktime spent preparing the weekly delivery update. Establish a baseline and definition before interpreting a change.

Your working sheet

Write your own version below. Notes are saved on this browser when local storage is available. Use Download to keep a separate copy; avoid adding confidential information on a shared device.

Example: client deadlines live in different spreadsheets and dependency changes arrive late; client teams must retain access to an export of their work.

Example: If we were deciding from scratch today, what would you keep, change or stop? Industry question: Which handover creates the most rework when a delivery date changes?

Example: a sample project with one late dependency and the resulting schedule change. Do not present feature count as proof of adoption.

Example: Propose a clear next step, such as: run one internal project for two weekly planning cycles. Confirm the owner and date.

Review your work

Tick only what you can support with your answer or practice. This is a reflection checklist, not an automated assessment.

Questions about this resource

Who is this project management software exercise for?

Founders, salespeople and account managers preparing for a conversation about a shared project planning workspace. Adapt the brief to your real offer and authority before using it at work.

Can I use the example as a script?

Use the questions as prompts. Listen and respond to the buyer’s actual meaning. The target is to review delivered work and current needs before proposing the next period or engagement, not to deliver a memorised speech.

How should I assess the result?

Agree the next scope and approval process or document a clean, respectful handover. Use the three review questions below. The checklist is for reflection; it is not a validated prediction of sales performance.

Fictional training scenario. The dialogue illustrates response choices; it is not a customer testimonial or a record of a real sale. About these resources.