← Sales practiceManaged IT services / 12 MIN

Managed IT services: proposal follow-up

Use this proposal follow-up exercise to restart a useful decision conversation without repeatedly asking whether the buyer has read the proposal. You are discussing a support and device-management service with the owner of a 60-person business. The point of the practice is to make a useful decision together, including recognising when the offer is not a fit.

Receive a meaningful next step, a clear pause or an honest no; silence is not a commitment.

The situation

In this fictional brief, support requests arrive through personal messages and urgent issues lack a clear owner. The buyer wants a documented escalation path and visible ticket ownership. Your offer is a support and device-management service, but you must first establish whether its scope addresses the actual need.

A relevant delivery constraint is that business-critical systems cannot be changed during working hours. Treat that as a fact in the exercise; do not remove it to make the sale easier.

Your counterpartthe owner of a 60-person business
Offer under discussiona support and device-management service
Evidence availablean example ticket lifecycle with triage, handover and closure evidence
Terms to clarifyDefine supported devices, service hours, exclusions and escalation contacts.

How to approach proposal follow-up

A useful question for this stage: “Would a short scope comparison help, or has the priority changed?” Ask it when the conversation creates a reason for it, rather than reciting every question in order.

  1. Refer to an agreed concern or decision date. Add a specific clarification. Give the buyer an easy way to continue, pause or decline.
  2. Ground the discussion in the buyer’s work. Ask: “Which incident last interrupted work, and how was responsibility assigned?” Listen for a concrete example before making a claim.
  3. Use evidence relevant to the decision: an example ticket lifecycle with triage, handover and closure evidence. Explain what it demonstrates and what remains unverified.
  4. Receive a meaningful next step, a clear pause or an honest no; silence is not a commitment.

An industry-specific concern

Buyer: “Our existing IT person already handles everything.”

Possible response: “We can map the workload with them and identify gaps in cover; the conversation need not start with replacing anyone.”

Why this response helps: it acknowledges the concern, brings the discussion back to a verifiable requirement and leaves room for a different decision. Adapt the wording to what the buyer actually said.

Run the practice

  1. Prepare for two minutes. One person takes the seller role and one plays the owner of a 60-person business. Read the offer and constraint separately from your preferred answer.
  2. Have a five-minute conversation focused on restart a useful decision conversation without repeatedly asking whether the buyer has read the proposal. The buyer should answer consistently with the brief and ask for evidence when a claim is vague.
  3. Add this challenge: The proposal has been unanswered. You may send one relevant clarification and a respectful close-the-loop message.
  4. Pause for feedback. Quote one useful question and one missed opportunity. Repeat the difficult exchange using a different response.
  5. Finish by writing the actual agreement. A sensible option, when it fits, is to review a limited device group and agree escalation responsibilities. A clear decision to pause is also a useful outcome.

What to avoid

Common mistakeSending repeated checking-in messages with no new information.
A stronger directionI have separated the essential work from the optional items so you can assess the first step more easily.
Scope and claim boundaryResponse time is not resolution time; do not imply they are interchangeable.
What to measure in real workticket age by priority, with priority definitions agreed first. Establish a baseline and definition before interpreting a change.

An example conversation

Seller

When we last spoke, the open question was how this would fit your team’s workload. Is that still the main question?

Buyer

Our concern is that support requests arrive through personal messages and urgent issues lack a clear owner. Also, business-critical systems cannot be changed during working hours.

Seller

Which incident last interrupted work, and how was responsibility assigned?

Buyer

Our existing IT person already handles everything.

Seller

We can map the workload with them and identify gaps in cover; the conversation need not start with replacing anyone.

Seller

Would a short scope comparison help, or has the priority changed?

Your working sheet.

Make the exercise your own. Notes are saved in this browser when storage is available. Download a copy to keep; avoid confidential information on a shared device.

Example: support requests arrive through personal messages and urgent issues lack a clear owner; business-critical systems cannot be changed during working hours.

Example: Would a short scope comparison help, or has the priority changed? Industry question: Which incident last interrupted work, and how was responsibility assigned?

Example: an example ticket lifecycle with triage, handover and closure evidence. Response time is not resolution time; do not imply they are interchangeable.

Example: Propose a clear next step, such as: review a limited device group and agree escalation responsibilities. Confirm the owner and date.

Review your work

This is a reflection checklist, not an automated assessment.

Questions

Who is this managed it services exercise for?+
Founders, salespeople and account managers preparing for a conversation about a support and device-management service. Adapt the brief to your real offer and authority before using it at work.
Can I use the example as a script?+
Use the questions as prompts. Listen and respond to the buyer’s actual meaning. The target is to restart a useful decision conversation without repeatedly asking whether the buyer has read the proposal, not to deliver a memorised speech.
How should I assess the result?+
Receive a meaningful next step, a clear pause or an honest no; silence is not a commitment. Use the three review questions below. The checklist is for reflection; it is not a validated prediction of sales performance.

Fictional training scenario. The dialogue illustrates response choices; it is not a customer testimonial or a record of a real sale.

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Read a practical guide to structuring your sales practice, or explore the current London sales masterclass.

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