Coworking spaces: price objection handling
Use this price objection handling exercise to identify whether the concern is affordability, comparison, confidence or scope before discussing a concession. You are discussing a flexible team workspace agreement with an operations manager arranging space for a hybrid team. The point of the practice is to make a useful decision together, including recognising when the offer is not a fit.
Agree what drives the concern and compare at least two honest options, including keeping the original scope.
The situation
In this fictional brief, attendance varies and meeting rooms are difficult to reserve. The buyer wants a workspace arrangement matched to actual attendance and meeting needs. Your offer is a flexible team workspace agreement, but you must first establish whether its scope addresses the actual need.
A relevant delivery constraint is that peak meeting times and access requirements must fit the available space. Treat that as a fact in the exercise; do not remove it to make the sale easier.
| Your counterpart | an operations manager arranging space for a hybrid team |
|---|---|
| Offer under discussion | a flexible team workspace agreement |
| Evidence available | a tour using the team’s proposed weekly schedule |
| Terms to clarify | Clarify deposits, access hours, guests, room allowances and notice periods. |
How to approach price objection handling
A useful question for this stage: “If the price stayed the same, which part of the proposal would still feel uncertain?” Ask it when the conversation creates a reason for it, rather than reciting every question in order.
- Acknowledge the concern. Identify the comparison and the decision criterion. Make the scope visible before discussing alternatives.
- Ground the discussion in the buyer’s work. Ask: “How many people attend on your busiest day, and what do they need to do?” Listen for a concrete example before making a claim.
- Use evidence relevant to the decision: a tour using the team’s proposed weekly schedule. Explain what it demonstrates and what remains unverified.
- Agree what drives the concern and compare at least two honest options, including keeping the original scope.
An industry-specific concern
Buyer: “A permanent office looks cheaper per desk.”
Possible response: “Let us compare the expected use, meeting facilities, service costs and commitment period on the same basis.”
Why this response helps: it acknowledges the concern, brings the discussion back to a verifiable requirement and leaves room for a different decision. Adapt the wording to what the buyer actually said.
Run the practice
- Prepare for two minutes. One person takes the seller role and one plays an operations manager arranging space for a hybrid team. Read the offer and constraint separately from your preferred answer.
- Have a five-minute conversation focused on identify whether the concern is affordability, comparison, confidence or scope before discussing a concession. The buyer should answer consistently with the brief and ask for evidence when a claim is vague.
- Add this challenge: The buyer asks for an immediate percentage discount. You can change scope or timing, but you cannot invent margin or authority.
- Pause for feedback. Quote one useful question and one missed opportunity. Repeat the difficult exchange using a different response.
- Finish by writing the actual agreement. A sensible option, when it fits, is to trial an agreed team day and review the room and desk experience. A clear decision to pause is also a useful outcome.
What to avoid
| Common mistake | Offering a discount before discovering what the buyer is worried about. |
|---|---|
| A stronger direction | Let us check whether we are comparing the same scope and responsibilities first. |
| Scope and claim boundary | Do not promise availability before checking current inventory. |
| What to measure in real work | fit between booked capacity and the team’s actual attendance. Establish a baseline and definition before interpreting a change. |
An example conversation
When you say the price is too high, what are you comparing it with?
Our concern is that attendance varies and meeting rooms are difficult to reserve. Also, peak meeting times and access requirements must fit the available space.
How many people attend on your busiest day, and what do they need to do?
A permanent office looks cheaper per desk.
Let us compare the expected use, meeting facilities, service costs and commitment period on the same basis.
If the price stayed the same, which part of the proposal would still feel uncertain?
Your working sheet.
Make the exercise your own. Notes are saved in this browser when storage is available. Download a copy to keep; avoid confidential information on a shared device.
Example: attendance varies and meeting rooms are difficult to reserve; peak meeting times and access requirements must fit the available space.
Example: If the price stayed the same, which part of the proposal would still feel uncertain? Industry question: How many people attend on your busiest day, and what do they need to do?
Example: a tour using the team’s proposed weekly schedule. Do not promise availability before checking current inventory.
Example: Propose a clear next step, such as: trial an agreed team day and review the room and desk experience. Confirm the owner and date.
Review your work
This is a reflection checklist, not an automated assessment.
Questions
Who is this coworking spaces exercise for?+
Can I use the example as a script?+
How should I assess the result?+
Fictional training scenario. The dialogue illustrates response choices; it is not a customer testimonial or a record of a real sale.
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