Produce a comparison with evidence, open questions and a clear decision criterion.
The situation
In this fictional brief, participants understand the concept but do not practise it at work. The buyer wants observable practice of one job-relevant skill. Your offer is a practical skills workshop with follow-up exercises, but you must first establish whether its scope addresses the actual need.
A relevant delivery constraint is that participants have different experience levels and limited release time. Treat that as a fact in the exercise; do not remove it to make the sale easier.
| Your counterpart | a learning lead supporting a sales team |
|---|---|
| Offer under discussion | a practical skills workshop with follow-up exercises |
| Evidence available | a sample exercise, scoring rubric and follow-up manager checklist |
| Terms to clarify | Specify preparation, delivery, follow-up, materials and usage rights. |
How to approach competitor comparison
A useful question for this stage: “What would you need to verify before deciding that either option meets the requirement?” Ask it when the conversation creates a reason for it, rather than reciting every question in order.
- Build a like-for-like comparison. Mark unknowns as unknown. Ask the buyer to rank the criteria before discussing your strengths.
- Ground the discussion in the buyer’s work. Ask: “What should someone do differently on the job after the session?” Listen for a concrete example before making a claim.
- Use evidence relevant to the decision: a sample exercise, scoring rubric and follow-up manager checklist. Explain what it demonstrates and what remains unverified.
- Produce a comparison with evidence, open questions and a clear decision criterion.
Example exchange
An illustrative exchange. Real conversations will take a different path.
SellerWhich differences between the two options matter most to your team?
BuyerOur concern is that participants understand the concept but do not practise it at work. Also, participants have different experience levels and limited release time.
SellerWhat should someone do differently on the job after the session?
BuyerOur team can watch free videos instead.
SellerVideos may cover the information. Let us establish whether your team needs explanation, supervised practice or feedback on actual behaviour.
SellerWhat would you need to verify before deciding that either option meets the requirement?
An industry-specific concern
Buyer: “Our team can watch free videos instead.”
Possible response: “Videos may cover the information. Let us establish whether your team needs explanation, supervised practice or feedback on actual behaviour.”
Why this response helps: it acknowledges the concern, brings the discussion back to a verifiable requirement and leaves room for a different decision. Adapt the wording to what the buyer actually said.
Run the practice
- Prepare for two minutes. One person takes the seller role and one plays a learning lead supporting a sales team. Read the offer and constraint separately from your preferred answer.
- Have a five-minute conversation focused on compare alternatives against the buyer’s requirements without attacking another provider. The buyer should answer consistently with the brief and ask for evidence when a claim is vague.
- Add this challenge: The buyer quotes a feature or price you cannot verify. State the limit of your knowledge and compare documented terms.
- Pause for feedback. Quote one useful question and one missed opportunity. Repeat the difficult exchange using a different response.
- Finish by writing the actual agreement. A sensible option, when it fits, is to run one exercise with a small group and inspect the feedback. A clear decision to pause is also a useful outcome.
What to avoid
| Common mistake | Claiming the competing provider cannot do something without current evidence. |
|---|---|
| A stronger direction | I do not know their current terms. Here is what our proposal includes and what we should verify in both offers. |
| Scope and claim boundary | Attendance and satisfaction do not prove behaviour change. |
| What to measure in real work | completion and quality of the agreed practice task. Establish a baseline and definition before interpreting a change. |
Your working sheet
Write your own version below. Notes are saved on this browser when local storage is available. Use Download to keep a separate copy; avoid adding confidential information on a shared device.
Example: participants understand the concept but do not practise it at work; participants have different experience levels and limited release time.
Example: What would you need to verify before deciding that either option meets the requirement? Industry question: What should someone do differently on the job after the session?
Example: a sample exercise, scoring rubric and follow-up manager checklist. Attendance and satisfaction do not prove behaviour change.
Example: Propose a clear next step, such as: run one exercise with a small group and inspect the feedback. Confirm the owner and date.
Review your work
Tick only what you can support with your answer or practice. This is a reflection checklist, not an automated assessment.
Questions about this resource
Who is this corporate training providers exercise for?
Founders, salespeople and account managers preparing for a conversation about a practical skills workshop with follow-up exercises. Adapt the brief to your real offer and authority before using it at work.
Can I use the example as a script?
Use the questions as prompts. Listen and respond to the buyer’s actual meaning. The target is to compare alternatives against the buyer’s requirements without attacking another provider, not to deliver a memorised speech.
How should I assess the result?
Produce a comparison with evidence, open questions and a clear decision criterion. Use the three review questions below. The checklist is for reflection; it is not a validated prediction of sales performance.
Fictional training scenario. The dialogue illustrates response choices; it is not a customer testimonial or a record of a real sale. About these resources.