Sales practice · 12-minute exercise

Architecture studios: scope negotiation

Use this scope negotiation exercise to make changes to deliverables and responsibilities visible before agreeing a revised price or deadline. You are discussing an early design and requirements study with a business owner planning a workplace fit-out. The point of the practice is to make a useful decision together, including recognising when the offer is not a fit.

NEXT MBA EditorialPublished Example + editable working sheet
What you will work towards

Produce a written scope decision with inclusions, exclusions, assumptions and approval.

The situation

In this fictional brief, stakeholders disagree on space use before the project brief is settled. The buyer wants a documented requirements brief and comparable layout options. Your offer is an early design and requirements study, but you must first establish whether its scope addresses the actual need.

A relevant delivery constraint is that survey information, budget and specialist approvals need confirmation. Treat that as a fact in the exercise; do not remove it to make the sale easier.

Your counterparta business owner planning a workplace fit-out
Offer under discussionan early design and requirements study
Evidence availablea concept layout annotated with the assumptions it depends on
Terms to clarifyClarify design stages, surveys, consultants, approvals and deliverables.

How to approach scope negotiation

A useful question for this stage: “If we keep the current budget, which existing item should this replace?” Ask it when the conversation creates a reason for it, rather than reciting every question in order.

  1. List the requested change. Explain its effect on work, dependencies and timing. Offer a clear trade-off that the buyer can evaluate.
  2. Ground the discussion in the buyer’s work. Ask: “Which activity must the new space support better than the current one?” Listen for a concrete example before making a claim.
  3. Use evidence relevant to the decision: a concept layout annotated with the assumptions it depends on. Explain what it demonstrates and what remains unverified.
  4. Produce a written scope decision with inclusions, exclusions, assumptions and approval.

Example exchange

An illustrative exchange. Real conversations will take a different path.

SellerWhich part of the outcome is essential, and which part could wait?

BuyerOur concern is that stakeholders disagree on space use before the project brief is settled. Also, survey information, budget and specialist approvals need confirmation.

SellerWhich activity must the new space support better than the current one?

BuyerCan you give us a final construction price now?

SellerAt this stage we can document assumptions and coordinate an estimate; a final price needs a developed scope and suitable contractor input.

SellerIf we keep the current budget, which existing item should this replace?

An industry-specific concern

Buyer: “Can you give us a final construction price now?”

Possible response: “At this stage we can document assumptions and coordinate an estimate; a final price needs a developed scope and suitable contractor input.”

Why this response helps: it acknowledges the concern, brings the discussion back to a verifiable requirement and leaves room for a different decision. Adapt the wording to what the buyer actually said.

Run the practice

  1. Prepare for two minutes. One person takes the seller role and one plays a business owner planning a workplace fit-out. Read the offer and constraint separately from your preferred answer.
  2. Have a five-minute conversation focused on make changes to deliverables and responsibilities visible before agreeing a revised price or deadline. The buyer should answer consistently with the brief and ask for evidence when a claim is vague.
  3. Add this challenge: The buyer describes a substantial change as a small tweak. Ask for the actual requirement and assess it without arguing about the label.
  4. Pause for feedback. Quote one useful question and one missed opportunity. Repeat the difficult exchange using a different response.
  5. Finish by writing the actual agreement. A sensible option, when it fits, is to agree a requirements workshop and an initial layout review. A clear decision to pause is also a useful outcome.

What to avoid

Common mistakeAccepting extra work verbally and hoping the team can absorb it.
A stronger directionWe can include that change once we agree what it replaces or how it changes the estimate.
Scope and claim boundaryConcept designs do not establish regulatory approval or construction cost.
What to measure in real workresolution of the requirements that affect layout and scope. Establish a baseline and definition before interpreting a change.

Your working sheet

Write your own version below. Notes are saved on this browser when local storage is available. Use Download to keep a separate copy; avoid adding confidential information on a shared device.

Example: stakeholders disagree on space use before the project brief is settled; survey information, budget and specialist approvals need confirmation.

Example: If we keep the current budget, which existing item should this replace? Industry question: Which activity must the new space support better than the current one?

Example: a concept layout annotated with the assumptions it depends on. Concept designs do not establish regulatory approval or construction cost.

Example: Propose a clear next step, such as: agree a requirements workshop and an initial layout review. Confirm the owner and date.

Review your work

Tick only what you can support with your answer or practice. This is a reflection checklist, not an automated assessment.

Questions about this resource

Who is this architecture studios exercise for?

Founders, salespeople and account managers preparing for a conversation about an early design and requirements study. Adapt the brief to your real offer and authority before using it at work.

Can I use the example as a script?

Use the questions as prompts. Listen and respond to the buyer’s actual meaning. The target is to make changes to deliverables and responsibilities visible before agreeing a revised price or deadline, not to deliver a memorised speech.

How should I assess the result?

Produce a written scope decision with inclusions, exclusions, assumptions and approval. Use the three review questions below. The checklist is for reflection; it is not a validated prediction of sales performance.

Fictional training scenario. The dialogue illustrates response choices; it is not a customer testimonial or a record of a real sale. About these resources.