Architecture studios: decision-maker alignment
Use this decision-maker alignment exercise to understand who uses, evaluates, funds and approves the work without dismissing the person in front of you. You are discussing an early design and requirements study with a business owner planning a workplace fit-out. The point of the practice is to make a useful decision together, including recognising when the offer is not a fit.
Agree a stakeholder map and a useful, permission-based way to answer outstanding questions.
The situation
In this fictional brief, stakeholders disagree on space use before the project brief is settled. The buyer wants a documented requirements brief and comparable layout options. Your offer is an early design and requirements study, but you must first establish whether its scope addresses the actual need.
A relevant delivery constraint is that survey information, budget and specialist approvals need confirmation. Treat that as a fact in the exercise; do not remove it to make the sale easier.
| Your counterpart | a business owner planning a workplace fit-out |
|---|---|
| Offer under discussion | an early design and requirements study |
| Evidence available | a concept layout annotated with the assumptions it depends on |
| Terms to clarify | Clarify design stages, surveys, consultants, approvals and deliverables. |
How to approach decision-maker alignment
A useful question for this stage: “What would help you explain this proposal internally?” Ask it when the conversation creates a reason for it, rather than reciting every question in order.
- Map roles rather than job titles alone. Ask your contact how they would like others involved and what information those people need.
- Ground the discussion in the buyer’s work. Ask: “Which activity must the new space support better than the current one?” Listen for a concrete example before making a claim.
- Use evidence relevant to the decision: a concept layout annotated with the assumptions it depends on. Explain what it demonstrates and what remains unverified.
- Agree a stakeholder map and a useful, permission-based way to answer outstanding questions.
An industry-specific concern
Buyer: “Can you give us a final construction price now?”
Possible response: “At this stage we can document assumptions and coordinate an estimate; a final price needs a developed scope and suitable contractor input.”
Why this response helps: it acknowledges the concern, brings the discussion back to a verifiable requirement and leaves room for a different decision. Adapt the wording to what the buyer actually said.
Run the practice
- Prepare for two minutes. One person takes the seller role and one plays a business owner planning a workplace fit-out. Read the offer and constraint separately from your preferred answer.
- Have a five-minute conversation focused on understand who uses, evaluates, funds and approves the work without dismissing the person in front of you. The buyer should answer consistently with the brief and ask for evidence when a claim is vague.
- Add this challenge: Your contact supports the idea but cannot share an approver’s details. Offer a concise decision brief they can use.
- Pause for feedback. Quote one useful question and one missed opportunity. Repeat the difficult exchange using a different response.
- Finish by writing the actual agreement. A sensible option, when it fits, is to agree a requirements workshop and an initial layout review. A clear decision to pause is also a useful outcome.
What to avoid
| Common mistake | Asking to bypass your contact because they are not the final approver. |
|---|---|
| A stronger direction | You know the internal process best. How can we help you prepare a useful discussion with the other stakeholders? |
| Scope and claim boundary | Concept designs do not establish regulatory approval or construction cost. |
| What to measure in real work | resolution of the requirements that affect layout and scope. Establish a baseline and definition before interpreting a change. |
An example conversation
Who will use the result, and who needs confidence in the decision?
Our concern is that stakeholders disagree on space use before the project brief is settled. Also, survey information, budget and specialist approvals need confirmation.
Which activity must the new space support better than the current one?
Can you give us a final construction price now?
At this stage we can document assumptions and coordinate an estimate; a final price needs a developed scope and suitable contractor input.
What would help you explain this proposal internally?
Your working sheet.
Make the exercise your own. Notes are saved in this browser when storage is available. Download a copy to keep; avoid confidential information on a shared device.
Example: stakeholders disagree on space use before the project brief is settled; survey information, budget and specialist approvals need confirmation.
Example: What would help you explain this proposal internally? Industry question: Which activity must the new space support better than the current one?
Example: a concept layout annotated with the assumptions it depends on. Concept designs do not establish regulatory approval or construction cost.
Example: Propose a clear next step, such as: agree a requirements workshop and an initial layout review. Confirm the owner and date.
Review your work
This is a reflection checklist, not an automated assessment.
Questions
Who is this architecture studios exercise for?+
Can I use the example as a script?+
How should I assess the result?+
Fictional training scenario. The dialogue illustrates response choices; it is not a customer testimonial or a record of a real sale.
Explore more sales resourcesTake the conversation further.
Read a practical guide to structuring your sales practice, or explore the current London sales masterclass.
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