Marketing Director Course

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About

Course program

ENROLL NOW

About

Course program

MARKETING DIRECTOR COURSE

The World’s Largest Marketing Community

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Will Scougal

CMO

Matt McKie

CMO

Lars Silberbauer

CMO

Ambreena Budaly

CMO

Gain prestigious certification, boost your career, and join an elite global community.

Become a Certified Marketing Director in 6 months. Learn directly from Seth Godin, Philip Kotler and top global marketing leaders.

Watch the video featuring the program speakers

52

teachers from international companies and well-known brands.

108

countries are linked to our program.

25 000

students from all over the world have already joined the program.

Meet Your Instructors

Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades. His profound impact resonates through influential books, notably the cornerstone "Marketing Management," shaping marketing education worldwide.

Philip Kotler

As an esteemed author, professor, and consultant, Kotler's legacy redefines the very essence of contemporary marketing practice.

Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".

SETH GODIN

Martin Lindstrom, recognized by TIME Magazine as one of the "World's 100 Most Influential People”

Martin Lindstrom

The founder and chairman of Lindstrom Company, a global leader in brand and culture transformation operating across five continents and more than 30 countries.

Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books.

Lars Silberbauer, a seasoned leader at Nokia Phones and the International Olympic Committee, ascended from the Danish Broadcasting Corporation to impactful positions at LEGO.

LARS SILBERBAUER

Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring with innovative strategies globally.

Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades.

Jody Sunna

1000 HEADS

ALLEN HULL

FACEBOOK

Dave Morrissey

Kristen Mirek

SAMSUNG

CANVA

GUY KAWASAKI

Rupert Fleming

FACEBOOK EXPERT

JESSICA GIOGLIO

MARI SMITH

VIACOM, MTV

LARS SILBERBAUER

PHILIP MORRIS

TRIPADVISOR

NICKELODEON

PARAMOUNT

Brendan Yam

BLOOMBERG

Ali May

Adebola Olomo

ALEX HUNTER

Africa Makasi

VIACOM, MTV

LARS SILBERBAUER

Plymouth university

HUBSPOT

Enrique Rueda

NESTLE

SAMSUNG

Victor Park

NP DIGITAL

Neil Patel

VIRGIN GROUP

This is Not Just a Course — It’s a Full-Scale Marketing Career Accelerator

You’ll learn live from global experts like Philip Kotler and executives from Meta, Google, Samsung, and HubSpot. You’ll work on real cases in teams, receive direct feedback, and build a global network of 1,000+ professionals. Graduates' salaries increase by 32% after completing the program (based on a 3-year study of NEXT MBA alumni). It’s not about learning tactics — it’s about stepping into your next big role with confidence, strategy, and global credibility.

Group Activities

The World’s #1 Speaker Line-Up

Personalised Curriculum

100% Content Relevance

1,000+ New Global Contacts

Study at a convenient time

Explore Modules

12 marketing topics — 12 modules.
100% Flexibility — Learn Anytime, Anywhere.

Learn anytime, at your own pace, with a personalized study plan — without interrupting your work.
Join optional live Q&A sessions with top experts when it fits your schedule.

exclusive lectures for NEXT MBA

Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".

Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books.

Seth Godin

AI-Powered Tools for Tomorrow

Group work in a community of professionals

How AI is reshaping the entire marketing stack: from creativity and analytics to fully autonomous growth systems.

Discover how top marketers use generative models, predictive engines and real-time personalization to build marketing machines that learn, adapt and scale on their own. This session shows what tools matter in the AI era, how to redesign your stack, and what skills define leaders of the next decade.

What you will learn from the module:

In this module, you will learn how to build an AI-first marketing stack, automate campaigns end-to-end, and use real-time personalization to increase performance. You’ll understand how data becomes an intelligence layer that trains your models, and how to work as an AI-augmented marketer who orchestrates autonomous systems that learn and improve on their own.

Module #1

What’s included in the module:

6 hours of Applied Marketing Studies on MarTech Mastery: Tools for Tomorrow

Monthly live classes with top marketers from around the world — including real-time Q&A

Scaling in the AI Era

Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.

What you will learn from the module:

Participants will gain insights into global market research methodologies, cross-cultural communication strategies, and the adaptation of marketing mixes for diverse global markets. By the conclusion, they will possess a comprehensive understanding of the challenges and opportunities in international markets, equipped to devise and implement effective international marketing strategies that resonate with diverse audiences worldwide.

Module #2

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on From Local to Global Domination

Monthly live classes with top marketers from around the world — including real-time Q&A

Connection is the New Currency

Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships

What you will learn from the module:

Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.

Module #3

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Connection is the New Currency

Monthly live classes with top marketers from around the world — including real-time Q&A

Mastering Brand Power

Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.

What you will learn from the module:

Let us explore the fundamentals of branding strategies, delve into brand architecture, communication strategies, and the art of brand storytelling. By the end, you'll possess the knowledge and skills necessary to develop and manage robust brand strategies that foster brand loyalty, resonate with audiences, and create a distinct competitive advantage in the market

Module #4

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Mastering Brand Power

Monthly live classes with top marketers from around the world — including real-time Q&A

Creativity that Converts

Delve into the art of storytelling in marketing, unravel the power of innovative campaigns and unconventional strategies, and explore the fusion of creativity and marketing effectiveness. Engage with captivating case studies showcasing groundbreaking creative marketing initiatives, empowering you to think outside the box and infuse creativity into your marketing endeavors.

What you will learn from the module:

Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.

Module #5

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Creativity that Converts

Monthly live classes with top marketers from around the world — including real-time Q&A

Next Big Things in Marketing

Delve into the methodologies of conducting market research, uncover the power of data-driven decision-making in marketing, and explore the utilization of analytics tools for actionable insights. Engage with practical case studies showcasing successful marketing research methodologies and analytics applications, empowering you to make informed marketing decisions.

What you will learn from the module:

You'll explore the process of gathering and analyzing market data, understand consumer behavior through analytics, and leverage tools for market segmentation and trend analysis. By the conclusion, you'll possess the skills to conduct effective marketing research and leverage analytics for strategic marketing decision-making that drives impactful business outcomes.

Module #6

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Next Big Things in Marketing

Monthly live classes with top marketers from around the world — including real-time Q&A

AI-Driven Social Media

Dive into the strategies for leveraging various social platforms, dissect the art of creating engaging content, and explore the nuances of community building and influencer marketing. Engage with real-world case studies showcasing successful social media marketing campaigns, empowering you to harness the power of social platforms for brand growth and engagement.

What you will learn from the module:

You'll explore the fundamentals of social media strategy development, understand content creation and optimization for different platforms, and navigate the intricacies of social media advertising and analytics. By the conclusion, you'll possess the skills to craft and implement effective social media marketing strategies that drive brand awareness, engagement, and conversions in the digital landscape.

Module #7

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on AI-Driven Social Media

Monthly live classes with top marketers from around the world — including real-time Q&A

Trends, Tech & Transformation

Explore emerging trends in marketing technology, consumer behavior shifts, and the evolution of marketing strategies in a rapidly changing landscape. Engage with visionary insights and predictive analyses to anticipate the future trajectory of marketing, empowering you to stay ahead in an ever-evolving marketing realm.

What you will learn from the module:

Dive into topics like AI-driven marketing, AR- and VR-Marketing, personalized experiences, sustainability in marketing, and the impact of evolving consumer preferences. By the conclusion, you'll gain foresight into the future marketing landscape, equipping you to adapt and thrive in an ever-evolving marketplace.

Module #8

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Trends, Tech & Transformation

Monthly live classes with top marketers from around the world — including real-time Q&A

Service Strategy for a AI World

Delve into the intricacies of customer-centric strategies, the art of creating memorable service experiences, and the innovative approaches reshaping modern service industries. Engage with industry-leading insights, practical frameworks, and case studies that illuminate the evolving landscape of Service Marketing, equipping you to navigate and excel in this dynamic field.

What you will learn from the module:

We will learn how to conceptualize and execute customer-centric approaches, design impactful service experiences, explore innovative marketing techniques tailored for service industries, and analyze real-world case studies to apply these concepts in diverse business contexts.

Module #9

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Service Strategy for a Digital World

Monthly live classes with top marketers from around the world — including real-time Q&A

Marketing Strategy Mastery

Explore the foundational frameworks, delve into market analysis techniques, and uncover strategic planning methodologies that underpin successful marketing endeavors. Engage with real-world case studies and contemporary strategies to comprehend the nuances of strategic decision-making in marketing, empowering you to navigate dynamic markets with confidence and insight.

What you will learn from the module:

We will acquire a holistic understanding of Strategic Marketing, encompassing fundamental frameworks, advanced market analysis methodologies, and strategic planning techniques. You'll explore the dynamic landscape of marketing strategies, delve into market segmentation, positioning, and competitive analysis, while also gaining insights into leveraging digital tools and data-driven approaches.

Module #10

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Marketing Strategy Mastery

Monthly live classes with top marketers from around the world — including real-time Q&A

Digital Impact: Reach. Engage. Scale.

Explore the foundations of digital strategies, dissect the power of various digital channels, and navigate the intricacies of leveraging data and analytics for effective campaigns. Engage with contemporary case studies that highlight successful digital marketing approaches, empowering you to harness the potential of the digital realm for strategic business growth

What you will learn from the module:

We will gain insights into fundamental digital marketing strategies, delve into the mechanics of social media, SEO, content marketing, and PPC campaigns, and uncover the impact of analytics and emerging technologies on digital marketing success. By the end, we'll be adept at crafting and implementing robust digital marketing strategies tailored to capitalize on today's digital landscape, driving enhanced audience engagement and measurable business results.

Module #11

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Digital Impact: Reach. Engage. Scale.

Monthly live classes with top marketers from around the world — including real-time Q&A

Behavioral Science for Marketers

Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision

What you will learn from the module:

We will explore the cognitive, emotional, and social factors influencing consumer decisions, delve into buyer personas, and analyze market trends driving consumer preferences. By the conclusion, you'll possess a nuanced understanding of consumer motivations and behaviors, enabling you to craft targeted strategies that resonate with and influence consumer choices effectively.

Module #12

What’s included in the module:

Group work in a community of professionals

6 hours of Applied Marketing Studies on Behavioral Science for Marketers

Monthly live classes with top marketers from around the world — including real-time Q&A

Get your certificate from Philip Kotler and top managers of Lego, Samsung, Google, Adidas and others.

Implement the newest marketing frameworks. Make important decisions, conquer new heights.

Be an effective leader with a sense of trends and motivation to capture new markets.

Who is it for?

CEO

CMO

Achieve better results by staying on top of the latest trends.

Marketing expert

About NEXT MBA

Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers. First-class online learning must take place live in order to stay relevant.

NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals.

Our teachers: Philip Kotler, Seth Godin, Brian Tracy, Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.

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Price change

EARLY BIRD

Until [month] [day] you can buy the course at the Early Bird price with a 75% discount.

Exclusive premium lectures from Seth Godin is available free of charge if you pay by [month] [day]

STANDARD PRICE

From [month2] [day2] we will increase the cost for one access to the program.

FULL PRICE

On the day of the first module, you will be able to buy access 2 times more expensive than the standard price.

Buy Marketing Director Course before [month] [day] and get access to exclusive premium lectures from Seth Godin.

LIMITED OFFER!

Step inside exclusive premium sessions with Seth Godin — powerful, practical insights you won’t find anywhere in public. Limited offer.

Course Outcomes

+32% Average Salary Growth

Graduates reported an average salary increase within 6–12 months after completing the course.
Source: 3-year study of NEXT MBA graduates.
42% Promoted to Leadership Roles

Over 40% transitioned into positions like Marketing Director, Head of Marketing, or CMO — locally or internationally.
1,000+ New Global Contacts

Build a high-value professional network during the course — marketers, founders, and decision-makers from 40+ countries.
Strategic & Analytical Mindset

Master growth strategy, performance marketing, brand leadership, and data-driven decision-making — not just campaigns.
Real Feedback from Real Experts

Get personalized insights from global speakers with backgrounds in Meta, Google, HubSpot, L’Oréal, and more.
Prestigious Global Certification

Become a Certified Marketing Director — with credentials recognized by top employers around the world.

-75%

+ Immediate access to the course at an Special Price with a discount 75% (if paid before [month] [day])
+ Exclusive premium lectures with Seth Godin (if paid before [month] [day])
+ Lifetime access to all course materials
+ Personal Certificate of completion of the course
+ Access to a private chat for business owners and marketing professionals

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[month] [day]

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