Who is Philip kotler?

Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

Philip Kotler

MarTech Mastery: Tools for Tomorrow

Lectures by Marketing Leaders

Group work in a community of professionals

This module explores the cutting-edge marketing technologies that are reshaping how businesses attract, engage, and retain customers. Participants will dive into practical tools across automation, AI-driven personalization, customer data platforms (CDPs), performance analytics, and omnichannel campaign management. You'll discover how to build a future-ready MarTech stack, optimize ROI through smarter tech decisions, and stay ahead of digital transformation trends. Designed for marketing leaders, this module equips you with the skills and insights to turn technology into a growth engine.

What you will learn from the module:

In this module, you’ll learn how to build and manage a high-performing MarTech stack, leverage AI for personalization and automation, integrate key platforms like CRM and CDP, and use real-time data to optimize your marketing ROI. You'll explore the latest tools and trends shaping the future of marketing, discover how to run smarter omnichannel campaigns, and dive into real case studies from leading brands.

Module #1

What’s included in the module:

6 hours of Applied Marketing Studies on MarTech Mastery: Tools for Tomorrow

Monthly live class with Philip Kotler if paid by [month] [day]

From Local to Global Domination

Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.

What you will learn from the module:

Participants will gain insights into global market research methodologies, cross-cultural communication strategies, and the adaptation of marketing mixes for diverse global markets. By the conclusion, they will possess a comprehensive understanding of the challenges and opportunities in international markets, equipped to devise and implement effective international marketing strategies that resonate with diverse audiences worldwide.

Module #2

What’s included in the module:

Lectures by Marketing Leaders

Group work in a community of professionals

6 hours of Applied Marketing Studies on From Local to Global Domination

Monthly live class with Philip Kotler if paid by [month] [day]

Connection is the New Currency

Lectures by Marketing Leaders

Group work in a community of professionals

Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships

What you will learn from the module:

Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.

Module #3

What’s included in the module:

6 hours of Applied Marketing Studies on Connection is the New Currency

Monthly live class with Philip Kotler if paid by [month] [day]

Mastering Brand Power

Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.

What you will learn from the module:

Let us explore the fundamentals of branding strategies, delve into brand architecture, communication strategies, and the art of brand storytelling. By the end, you'll possess the knowledge and skills necessary to develop and manage robust brand strategies that foster brand loyalty, resonate with audiences, and create a distinct competitive advantage in the market

Module #4

What’s included in the module:

Lectures by Marketing Leaders

Group work in a community of professionals

6 hours of Applied Marketing Studies on Mastering Brand Power

Monthly live class with Philip Kotler if paid by [month] [day]

Creativity that Converts

Delve into the art of storytelling in marketing, unravel the power of innovative campaigns and unconventional strategies, and explore the fusion of creativity and marketing effectiveness. Engage with captivating case studies showcasing groundbreaking creative marketing initiatives, empowering you to think outside the box and infuse creativity into your marketing endeavors.

What you will learn from the module:

Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.

Module #5

What’s included in the module:

6 hours of Applied Marketing Studies on Creativity that Converts

Monthly live class with Philip Kotler if paid by [month] [day]

Lectures by Marketing Leaders

Group work in a community of professionals

Next Big Things in Marketing

Delve into the methodologies of conducting market research, uncover the power of data-driven decision-making in marketing, and explore the utilization of analytics tools for actionable insights. Engage with practical case studies showcasing successful marketing research methodologies and analytics applications, empowering you to make informed marketing decisions.

What you will learn from the module:

You'll explore the process of gathering and analyzing market data, understand consumer behavior through analytics, and leverage tools for market segmentation and trend analysis. By the conclusion, you'll possess the skills to conduct effective marketing research and leverage analytics for strategic marketing decision-making that drives impactful business outcomes.

Module #6

What’s included in the module:

Lectures by Marketing Leaders

6 hours of Applied Marketing Studies on Next Big Things in Marketing

Monthly live class with Philip Kotler if paid by [month] [day]

Group work in a community of professionals

Social Media That Sells

Dive into the strategies for leveraging various social platforms, dissect the art of creating engaging content, and explore the nuances of community building and influencer marketing. Engage with real-world case studies showcasing successful social media marketing campaigns, empowering you to harness the power of social platforms for brand growth and engagement.

What you will learn from the module:

You'll explore the fundamentals of social media strategy development, understand content creation and optimization for different platforms, and navigate the intricacies of social media advertising and analytics. By the conclusion, you'll possess the skills to craft and implement effective social media marketing strategies that drive brand awareness, engagement, and conversions in the digital landscape.

Module #7

What’s included in the module:

Lectures by Marketing Leaders

Group work in a community of professionals

6 hours of Applied Marketing Studies on Social Media That Sells

Monthly live class with Philip Kotler if paid by [month] [day]

Service Strategy for a Digital World

Delve into the intricacies of customer-centric strategies, the art of creating memorable service experiences, and the innovative approaches reshaping modern service industries. Engage with industry-leading insights, practical frameworks, and case studies that illuminate the evolving landscape of Service Marketing, equipping you to navigate and excel in this dynamic field.

What you will learn from the module:

We will learn how to conceptualize and execute customer-centric approaches, design impactful service experiences, explore innovative marketing techniques tailored for service industries, and analyze real-world case studies to apply these concepts in diverse business contexts.

Module #9

What’s included in the module:

Lectures by Marketing Leaders

Group work in a community of professionals

6 hours of Applied Marketing Studies on Service Strategy for a Digital World

Monthly live class with Philip Kotler if paid by [month] [day]

Marketing Strategy Mastery

Explore the foundational frameworks, delve into market analysis techniques, and uncover strategic planning methodologies that underpin successful marketing endeavors. Engage with real-world case studies and contemporary strategies to comprehend the nuances of strategic decision-making in marketing, empowering you to navigate dynamic markets with confidence and insight.

What you will learn from the module:

We will acquire a holistic understanding of Strategic Marketing, encompassing fundamental frameworks, advanced market analysis methodologies, and strategic planning techniques. You'll explore the dynamic landscape of marketing strategies, delve into market segmentation, positioning, and competitive analysis, while also gaining insights into leveraging digital tools and data-driven approaches.

Module #10

What’s included in the module:

Lectures by Marketing Leaders

Group work in a community of professionals

6 hours of Applied Marketing Studies on Marketing Strategy Mastery

Monthly live class with Philip Kotler if paid by [month] [day]

Behavioral Science for Marketers

Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision

What you will learn from the module:

We will explore the cognitive, emotional, and social factors influencing consumer decisions, delve into buyer personas, and analyze market trends driving consumer preferences. By the conclusion, you'll possess a nuanced understanding of consumer motivations and behaviors, enabling you to craft targeted strategies that resonate with and influence consumer choices effectively.

Module #12

What’s included in the module:

Lectures by Marketing Leaders

Group work in a community of professionals

6 hours of Applied Marketing Studies on Behavioral Science for Marketers

Monthly live class with Philip Kotler if paid by [month] [day]

Nov 23, 2024

Clement Tyav

The best MBA program you can ever be…

Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.

Nigeria

Brazil

I am so glad that I entered NEXT MBA. All the sessions are amazing so far. The backoffice team are amazing, thanks a lot to Michael and Dmitry that keeps every session so organized and sharp on time. If you are looking for real experience with real classmates and great professors, your place is here, ate Next MBA.

I am so glad that I entered NEXT MBA.

Mari Petek

Oct 26, 2024

Oct 24, 2024

Nur Ali Tejani

Innovation Journey

The key to driving innovation in your work is creating a daily culture of learning. Beyond learning, it's essential to share your knowledge because sharing not only builds confidence but also helps us grow together. As the saying goes, true innovation happens when we work together as a team, not just as a group.

Pakistan

Updated Sep 7, 2024

Ramón Bolivar

Look for more Vislaul support on top of only listening.

In general, NEXTMBA has been a great and rewarding experience and to me. Very up-to-date, interactive, and sharping improving quality and integrating new concepts. Great and big applauses!!
In rrgard to the class of today, I am more visual and auditive than auditive. This is why I much appreciate when both are combined, this is, when a lecture is plenty of visuals that I can easily follow while the Lecturer gives her/his speech.

Venezuela

Albania

It's a very affordable program, very engaging, with some great top-of-the-industry presenters, who will give you invaluable insights for your businesses.
I have taken some gold nuggets and applied them.

The community is amazing too, you have a lot to learn and there is a huge opportunity. Eg I am collaborating with another company from the NEXT MBA community, which is amazing.

Amazing overall program 10/10

Olsi Xhaferaj

Feb 3, 2024

Jul 24, 2024

Vasylysa Sheinina

Great and very informative courses, professional lectors and fun experience!

I loved the lectures by Jakub, he made learning of financial topics both accessible and fun, I enjoyed every lecture and felt both seen and heard, even in an online format. I appreciate this lector!

Israel

Jul 1, 2024

Irwan Effendi

Definitely worth much more than what I pay for

I bought 3 courses and paid about USD450 in total.
I have attended several sessions and this is my opinion based on my experience with Next MBA in comparation with other courses that I have previously taken.

Some instructors delivered their material very well. Some instructors botched it completely.
Some materials are those that can only be delivered by those who have experience the situation firsthand.
Some materials are generic information that can be found in under a minute using search engine.

But overall, I still give it 5 stars because the good materials and good delivery worth much more than what I paid for, so I can completely disregard the rest and still consider it a steal.

Indonesia

Suriname

It’s only been a month since i’ve joined the MDC and i love giving credit where it’s due! The whole experience has exceeded my expectations and it’s absolutely worth everything you invest into it. From the professors, the lectures and also the support team from Next MBA, the assistance is always top notch, never making us feel unheard or inferior by the silly questions or annoying issues we present them. They’re always happy to help in the best possible way. The lectures and classes aren’t boring! They’re very interactive and give us the insights to multiple perspectives or reminding us of things we already know but may have forgotten. Absolutely love the classmates and the teamwork as well. Keep up the great work Next MBA, so we can keep learning and keep supporting! ❤️

The best, professional and flexible organization!

Janine A. Palis

May 4, 2024

Jul 22, 2023

Timisire Abayomi

NEXT MBA is nothing short of amazing

NEXT MBA is nothing short of amazing. Taught by leaders like Philip Kotler, Brian Tracy and many other industry experts from all over the world.
The modules are really well thought out the deliveries spor on. Group Assignments and individual paper helps the students get a good grasp of the lessons from the modules as well as work well in teams with other participants.

I've been a participant of the Marketing Director Course and look forward to getting more courses from NEXT MBA.
In other words, I strongly recommend it for anyone and everyone.
Thanks.

Nigeria

Questions and Answers