IDEAS FROM GUY KAWASAKI

Guy
Kawasaki.

Clear pitches, useful promises and better conversations with customers and boards.

Guy KawasakiSPEAKER PERSPECTIVES

4 articles

Hand-drawn founder presenting a few large uncluttered slides to an engaged small group.

Guy Kawasaki 3 min read

Guy Kawasaki’s 10/20/30 rule: make your business pitch easier to follow

Apply the 10/20/30 presentation rule to a founder’s pitch. Decide what to cut, what evidence to show and how to leave room for a real discussion.

Hand-drawn team selecting one clear flag from tangled ribbons to guide their work.

Guy Kawasaki 3 min read

Guy Kawasaki’s business mantra: make your purpose useful to the team

Create a short internal purpose statement and test it against real business choices. Includes an original small-business example and decision exercise.

Hand-drawn satisfied user demonstrating a useful tool to peers who gather with interest.

Guy Kawasaki 3 min read

Guy Kawasaki on customer evangelism: make the first useful step easy

Help customers experience and explain your product’s value. A practical guide to demonstrations, small first steps and honest advocacy for business owners.

Hand-drawn board team studying clear decision cards around a table while the founder listens.

Guy Kawasaki 3 min read

Guy Kawasaki on board meetings: turn updates into decisions

Prepare a concise business review with clear decisions, evidence and follow-up. An original meeting brief inspired by Guy Kawasaki’s board-meeting advice.

All pages