Business Forum "One-day MBA"

One-day MBA

Speakers

Organizers

Price

Contacts

Location

Schedule

RU

december 14/24

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Almaty, Timiryazev Street, 42 (Bakhchisaray)

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Lars Silberbauer

Will Scougal

Alev Gokce

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One-day MBA

Unique opportunity for business professionals and entrepreneurs to rapidly gain valuable knowledge and skills. Participants will have the chance to explore essential aspects of business management, innovation, and strategic thinking, taught by leading global experts and prominent speakers from Europe and America.

/ Business forum

Alev Gokce

Global Brand Builder, Strategic Innovator, Expert in Emerging Trends, Consultant with Collaborative Style, Skilled in Talent Development, founder of A. GOKCE CONSULTING, former Global Innovation Director at The Coca-Cola Company, with a record of successful marketing initiatives and recognized achievements in product innovation.

Matt McKie

Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.

Brendan Yam

Senior Vice President and General Manager of ViacomCBS Digital Studios International. He leads global digital-first content strategies across diverse markets and has held leadership roles at MTV, Nickelodeon, and Comedy Central. He also spearheaded digital business development for ViacomCBS Networks International and holds an MBA from Columbia Business School.

Dr. Gennady Polonsky

Chancellor of Next MBA, Ph.D. in Economics, Reader in Intl. Economics at a top UK university. 30+ years managing 60M+ Euros in projects across 30 countries. Renowned speaker, author in multiple countries. Honorary Rotary Club member.

Fritha Hookway

Chief Strategy Officer at Initiative, leading global strategies for major brands like Nike, Amazon, and LEGO. With over 15 years of experience in digital advertising, she has held senior roles at Vidsy, Snap Inc., and TOPSHOP.

Raquel Yam

Executive Director of the Interactive Technology Institute, specializing in human-computer interaction. He has more than 20 years of experience in the media industry, including Viacom, Daily Motion and Barnes & Noble.

Lars Silberbauer

Chief Marketing Officer Nokia Mobiles and HMD Global International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.

Will Scougal

Ambreena Budaly

Digital advertising leader with 15+ years of experience, currently heading Digital and Media Planning at Zurich Insurance. Led global strategies for adidas Originals, LEGO, and top brands like Tesco, Pepsi, and Virgin. Specializes in creative, tech-driven content and brand-building across digital platforms.

Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

/schedule

Registration

Registration will begin promptly at 9:00 AM and includes receiving your event materials and badge.

9:00
10:00

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics, MTV and Nokia

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics, and Nokia. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

10:00
10:45

lars silberbauer

LEGO

Creating Unbreakable Bonds in Sports: What Other Industries Can Learn

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

11:00
11:45

matt mckie

Manchester United

Reinventing Brand Engagement in the Digital Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

12:00
12:45

will scougal

Snapchat

Lunch Break

Enjoy a lunch break that offers the perfect opportunity to relax, network with fellow participants, and recharge before the next sessions.

13:00
14:00

Rebalancing Creativity and Performance: Building Brands for Lasting Impact

Fritha Hookway will discuss the shift in marketing towards short-term performance goals, which often leads brands to step back from emotionally driven, creative advertising. She will outline frameworks that support impactful, relevant ads proven to enhance brand strength over time.

14:00
14:45

Fritha Hookway

Snapchat

The Future is Here; Guide to leading the launch of breakthrough next generation services in media, commerce and Al

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studio, Brendan has led development of new digital businesses and brands for large and growth stage media & tech companies for 20 plus years, and is currently building at the intersection of content, commerce and AI.

15:00
15:45

brendan yam

Paramount

Navigating the Future: Key Technology Trends Shaping Our World

Raquel Yam is the Executive Director of the Institute of Interactive Technologies, a research institute in Human-Computer Interaction affiliated with Carnegie Mellon University and Instituto Superior Técnico. She oversees the research unit, ensures financial sustainability, and leads the staff team. With over 20 years of experience in the media industry at companies like Viacom, Daily Motion, and Barnes & Noble, Raquel has a strong background in leading innovative projects in digital media and digital technologies.

16:00
16:45

Raquel Yam

Viacom

Building Strong Corporate Culture for Sustainable Leadership

Explore how a strong corporate culture and effective leadership serve as pillars for sustainable business growth. Drawing from his extensive global experience, Gennady will share practical strategies for fostering a culture that drives innovation, supports leadership, and creates long-term competitive advantages.

16:00
16:45

dr gennady polonsky

NEXT MBA

5 Trends Shaping 2025

Ambreena Budaly will explore how modern technologies and data analytics are transforming marketing approaches. Discover how to use data to create personalized strategies and enhance business efficiency in the digital era.

16:00
16:45

Ambreena Budaly

Adidas

/ location

Bakhchisaray

The venue is situated in one of the most vibrant areas of Almaty, offering modern amenities and easy access for all event participants.

A spacious hall and convenient parking make it an ideal location for business meetings and conferences.

Brand Development and Marketing Strategy

Alev Gokce will reveal the core elements of building a strong brand and developing effective marketing strategies. In this session, Alev will share practical approaches to aligning product offerings, market positioning, and communication strategies to drive growth and achieve long-term success in a highly competitive landscape.

17:00
17:45

Alev Gokce

Coca-Cola

Almaty, Timiryazev Street, 42 (Bakhchisaray)

/ venue

Bakhchisaray

The event will be held in the "Geray Khan" hall.

The "Geray Khan" hall features elegant decor, high ceilings, and the latest audiovisual equipment, providing ideal conditions for hosting business events and conferences.

/ about us

next mba

NEXT MBA delivers affordable, practical, and innovative education from the world’s top business professionals. With over 50,000 students from 120 countries, our program offers courses led by industry experts and business leaders.

Our speaker lineup features industry legends like Philip Kotler, the "Father of Modern Marketing," Seth Godin, Brian Tracy, James Clear (author of Atomic Habits), Marshall Goldsmith, and Chris Barton, co-founder of Shazam. They are joined by professionals from leading global companies like Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, and Beats by Dre.

For the first time in Central Asia, this exceptional group of experts will share their knowledge. Take advantage of this opportunity to learn from the best and accelerate your business and innovation journey.

/ Almaty

Why Almaty?

Almaty is a dynamic hub at the crossroads of Europe and Asia, offering a unique blend of rich history, modern infrastructure, and a thriving business environment. As Central Asia's largest city, Almaty is not only a cultural and economic powerhouse but also a growing center for innovation and entrepreneurship. With world-class venues, breathtaking natural landscapes, and a vibrant international community, Almaty provides the perfect setting for global business leaders to connect, share ideas, and drive the future of innovation.

Visa Information

For most countries, no visa is required to enter Kazakhstan, making Almaty easily accessible for international attendees. Be sure to check your country’s visa-free status and enjoy a hassle-free arrival.

Choose Almaty, where East meets West, and discover new opportunities for growth and success in this rapidly emerging region.