One-day MBA
Almaty, Timiryazev Street, 42 (Bakhchisaray)
december 14 — ALMATY
Lars Silberbauer
Will Scougal
Alev Gokce
Ambreena Budaly
Brendan Yam
One-day MBA
Unique opportunity for business professionals and entrepreneurs to rapidly gain valuable knowledge and skills. Participants will have the chance to explore essential aspects of business management, innovation, and strategic thinking, taught by leading global experts and prominent speakers from Europe and America.
/ Business forum
Alev Gokce
Global Brand Builder, Strategic Innovator, Expert in Emerging Trends, Consultant with Collaborative Style, Skilled in Talent Development, founder of A. GOKCE CONSULTING, former Global Innovation Director at The Coca-Cola Company, with a record of successful marketing initiatives and recognized achievements in product innovation.
Matt McKie
Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.
Brendan Yam
Senior Vice President and General Manager of ViacomCBS Digital Studios International. He leads global digital-first content strategies across diverse markets and has held leadership roles at MTV, Nickelodeon, and Comedy Central. He also spearheaded digital business development for ViacomCBS Networks International and holds an MBA from Columbia Business School.
Dr. Gennady Polonsky
Chancellor of Next MBA, Ph.D. in Economics, Reader in Intl. Economics at a top UK university. 30+ years managing 60M+ Euros in projects across 30 countries. Renowned speaker, author in multiple countries. Honorary Rotary Club member.
Fritha Hookway
Chief Strategy Officer at Initiative, leading global strategies for major brands like Nike, Amazon, and LEGO. With over 15 years of experience in digital advertising, she has held senior roles at Vidsy, Snap Inc., and TOPSHOP.
Raquel Yam
Executive Director of the Interactive Technology Institute, specializing in human-computer interaction. He has more than 20 years of experience in the media industry, including Viacom, Daily Motion and Barnes & Noble.
Lars Silberbauer
Chief Marketing Officer Nokia Mobiles and HMD Global International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.
Will Scougal
Ambreena Budaly
Digital advertising leader with 15+ years of experience, currently heading Digital and Media Planning at Zurich Insurance. Led global strategies for adidas Originals, LEGO, and top brands like Tesco, Pepsi, and Virgin. Specializes in creative, tech-driven content and brand-building across digital platforms.
Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.
/schedule
Registration
Registration will begin promptly at 9:00 AM and includes receiving your event materials and badge.
9:00
10:00
10:00
How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics, MTV and Nokia
Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics, and Nokia. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.
10:00
10:45
10:45
lars silberbauer
LEGO
Creating Unbreakable Bonds in Sports: What Other Industries Can Learn
Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.
11:00
11:45
11:45
matt mckie
Manchester United
Reinventing Brand Engagement in the Digital Age
Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.
12:00
12:45
12:45
will scougal
Snapchat
Lunch Break
Enjoy a lunch break that offers the perfect opportunity to relax, network with fellow participants, and recharge before the next sessions.
13:00
14:00
14:00
Rebalancing Creativity and Performance: Building Brands for Lasting Impact
Fritha Hookway will discuss the shift in marketing towards short-term performance goals, which often leads brands to step back from emotionally driven, creative advertising. She will outline frameworks that support impactful, relevant ads proven to enhance brand strength over time.
14:00
14:45
14:45
Fritha Hookway
Snapchat
The Future is Here; Guide to leading the launch of breakthrough next generation services in media, commerce and Al
Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studio, Brendan has led development of new digital businesses and brands for large and growth stage media & tech companies for 20 plus years, and is currently building at the intersection of content, commerce and AI.
15:00
15:45
15:45
brendan yam
Paramount
Navigating the Future: Key Technology Trends Shaping Our World
Raquel Yam is the Executive Director of the Institute of Interactive Technologies, a research institute in Human-Computer Interaction affiliated with Carnegie Mellon University and Instituto Superior Técnico. She oversees the research unit, ensures financial sustainability, and leads the staff team. With over 20 years of experience in the media industry at companies like Viacom, Daily Motion, and Barnes & Noble, Raquel has a strong background in leading innovative projects in digital media and digital technologies.
16:00
16:45
16:45
Raquel Yam
Viacom
Building Strong Corporate Culture for Sustainable Leadership
Explore how a strong corporate culture and effective leadership serve as pillars for sustainable business growth. Drawing from his extensive global experience, Gennady will share practical strategies for fostering a culture that drives innovation, supports leadership, and creates long-term competitive advantages.
17:00
17:45
17:45
dr gennady polonsky
NEXT MBA
5 Trends Shaping 2025
Ambreena Budaly will explore how modern technologies and data analytics are transforming marketing approaches. Discover how to use data to create personalized strategies and enhance business efficiency in the digital era.
18:00
18:45
18:45
Ambreena Budaly
Adidas
/ location
Bakhchisaray
The venue is situated in one of the most vibrant areas of Almaty, offering modern amenities and easy access for all event participants.
A spacious hall and convenient parking make it an ideal location for business meetings and conferences.
A spacious hall and convenient parking make it an ideal location for business meetings and conferences.
Brand Development and Marketing Strategy
Alev Gokce will reveal the core elements of building a strong brand and developing effective marketing strategies. In this session, Alev will share practical approaches to aligning product offerings, market positioning, and communication strategies to drive growth and achieve long-term success in a highly competitive landscape.
19:00
19:45
19:45
Alev Gokce
Alev Gokce Consultancy
Almaty, Timiryazev Street, 42 (Bakhchisaray)
/ venue
Bakhchisaray
The event will be held in the "Geray Khan" hall.
The "Geray Khan" hall features elegant decor, high ceilings, and the latest audiovisual equipment, providing ideal conditions for hosting business events and conferences.
The "Geray Khan" hall features elegant decor, high ceilings, and the latest audiovisual equipment, providing ideal conditions for hosting business events and conferences.
/ about us
next mba
NEXT MBA delivers affordable, practical, and innovative education from the world’s top business professionals. With over 50,000 students from 120 countries, our program offers courses led by industry experts and business leaders.
Our speaker lineup features industry legends like Philip Kotler, the "Father of Modern Marketing," Seth Godin, Brian Tracy, James Clear (author of Atomic Habits), Marshall Goldsmith, and Chris Barton, co-founder of Shazam. They are joined by professionals from leading global companies like Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, and Beats by Dre.
For the first time in Central Asia, this exceptional group of experts will share their knowledge. Take advantage of this opportunity to learn from the best and accelerate your business and innovation journey.
Our speaker lineup features industry legends like Philip Kotler, the "Father of Modern Marketing," Seth Godin, Brian Tracy, James Clear (author of Atomic Habits), Marshall Goldsmith, and Chris Barton, co-founder of Shazam. They are joined by professionals from leading global companies like Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, and Beats by Dre.
For the first time in Central Asia, this exceptional group of experts will share their knowledge. Take advantage of this opportunity to learn from the best and accelerate your business and innovation journey.
/ Almaty
Why Almaty?
Almaty is a dynamic hub at the crossroads of Europe and Asia, offering a unique blend of rich history, modern infrastructure, and a thriving business environment. As Central Asia's largest city, Almaty is not only a cultural and economic powerhouse but also a growing center for innovation and entrepreneurship. With world-class venues, breathtaking natural landscapes, and a vibrant international community, Almaty provides the perfect setting for global business leaders to connect, share ideas, and drive the future of innovation.
Visa Information
For most countries, no visa is required to enter Kazakhstan, making Almaty easily accessible for international attendees. Be sure to check your country’s visa-free status and enjoy a hassle-free arrival.
Choose Almaty, where East meets West, and discover new opportunities for growth and success in this rapidly emerging region.
Choose Almaty, where East meets West, and discover new opportunities for growth and success in this rapidly emerging region.
Get your certificate from top managers of Lego, Adidas, Snapchat, Paramount and others
Buy any NEXT MBA Almaty ticket before [month2] [day2] 2024 and get full access to NEXT MBA
Buy any access to the forum in Almaty and get access to the NEXT MBA platform for 3 months for free.
NEXT MBA speakers are industry giants: Richard Branson, Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith, Shazam co-founder Chris Barton and other professionals from world-renowned companies.
Full access will be available from December 1 through March 1, 2025.
NEXT MBA speakers are industry giants: Richard Branson, Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith, Shazam co-founder Chris Barton and other professionals from world-renowned companies.
Full access will be available from December 1 through March 1, 2025.
!
Limited offer
/ special offer
Vip
Priority registration
The VIP plan offers exclusive perks:
Lunch with the chance to ask speakers questions in an informal setting
$420
Access to the VIP zone with a comfortable space for networking and relaxation
Access to all sessions with keynote speakers
Access to exclusive forum materials (presentations, session recordings)
Standard
Opportunity to ask speakers questions during sessions
The STANDARD plan is perfect for those looking to gain essential knowledge and skills:
$170
Access to all sessions with keynote speakers
Participation Certificate
Participation Certificate
/ $290
/ $590
Full access to all NEXT MBA courses for 3 months
Full access to all NEXT MBA courses for 3 months
/ price
All prices are valid until [month2] [day2]
