/About

Main Educational Business Forum of the World

In 2025, Almaty will become the epicenter of global business education! This leading educational business forum brings together world-class experts, successful entrepreneurs, and visionaries from across the globe.

Organized by the NEXT MBA team, this extraordinary event promises to be unforgettable. Attendees will learn about cutting-edge technologies, modern marketing strategies, innovative management models, and personal development tools.

Technologies and AI for Business

Skills of an Efficient Leader

Marketing of the Future

Effective Management in 2025

/SPEAKERS

Meet Your Teachers

Executive Director of the Interactive Technology Institute, specializing in human-computer interaction. He has more than 20 years of experience in the media industry, including Viacom, Daily Motion and Barnes & Noble.

Raquel Yam

Philip Kotler

Known as the "Father of Modern Marketing," Philip Kotler has shaped the field for over 60 years. His book "Marketing Management" is a cornerstone of marketing education.

Irina Khakamada is a trailblazer in politics, business, and public speaking, recognized by the United Nations as one of the world’s most remarkable women of the 21st century. A former Russian presidential candidate, Irina combines her vast experience in leadership, personal growth, and communication strategies to inspire professionals worldwide. Her sessions will provide invaluable insights into mastering personal and professional transformations.

Irina Khakamada

Jordan Belfort

Jordan Belfort, famously known as The Wolf of Wall Street, is a global icon in sales, entrepreneurship, and personal transformation. With an inspiring journey from Wall Street to becoming one of the world’s most sought-after speakers, Jordan shares insights on ethical persuasion, leadership, and achieving extraordinary results. His Straight Line Persuasion System has transformed countless businesses, making him a perfect fit for the forum’s focus on modern marketing and leadership.

Oscar Hartmann

Oscar Hartmann is a serial entrepreneur and investor with over 20 successful ventures, including KupiVIP and CarPrice, collectively valued at over $5 billion. A true innovator, Oscar is passionate about scaling businesses and empowering others to achieve financial freedom. His expertise in leveraging technology and building global companies aligns seamlessly with the forum’s themes of technology and effective leadership.

Igor Mann

Igor Mann is one of the most influential marketing experts in the CIS region, known for his practical and results-oriented approach. With a career spanning over 20 years, Igor has authored several bestsellers, including Marketing Without a Budget. His expertise lies in creating innovative strategies that drive business growth, making him an essential voice in exploring the future of marketing and efficient management.

Lars Silberbauer

Chief Marketing Officer, International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.

Brendan Yam

Senior Vice President and General Manager of ViacomCBS Digital Studios International. He leads global digital-first content strategies across diverse markets and has held leadership roles at MTV, Nickelodeon, and Comedy Central. He also spearheaded digital business development for ViacomCBS Networks International and holds an MBA from Columbia Business School.

Alev Gökçe

Global Brand Builder, Strategic Innovator, Expert in Emerging Trends, Consultant with Collaborative Style, Skilled in Talent Development, founder of A. GOKCE CONSULTING, former Global Innovation Director at The Coca-Cola Company, with a record of successful marketing initiatives and recognized achievements in product innovation.

Brian Tracy

CEO of Brian Tracy International, author, and expert in personal and business development. He has delivered seminars to millions in 75 countries and authored over 100 books.

Matt McKie

Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.

Will Scougal

Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

09:00 - 10:00

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

/ Program

10:05 - 11:05

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

11:05 - 12:05

Creating Unbreakable Bonds in Sports: What Other Industries Can Learn

Matt McKee will share how companies can stay competitive in the era of digital transformation. Discover cutting-edge strategies for driving innovation and developing leaders who can adapt to new technologies and rapidly changing market conditions.

12:05 - 12:35

Panel session with speakers “The Future of Marketing”

Join an exclusive panel session on "The Future of Marketing", featuring Lars Silberbauer, Matt McKie, and Will Scougal. Gain valuable insights as these renowned global marketing experts discuss emerging trends, innovative strategies, and what lies ahead for marketers worldwide.

12:50 - 14:20

Lunch for participants of the event

A nice break is planned with refreshments, warm atmosphere, opportunity to relax, socialize and recuperate.

14:25 - 15:25

Reinventing Brand Engagement in the Digital Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

15:40 - 16:10

Entering International Markets

Kanat Kopbayev is the founder of Kusto Group, President of the “Bәyge” Federation, and is one of the top 50 businessmen in Kazakhstan according to Forbes. Kusto Group is an industrial and investment company with a turnover of $1 billion in 10 countries. As President of the Federation “Bәyge”, develops national equestrian sport. Organized 30+ horse races in 2023, attracting 10,000 spectators and 1 million online views.

16:30 - 17:15

The Wolf of Wall Street

Jordan Belfort is a living legend, globally known as The Wolf of Wall Street. His name is synonymous with sales mastery, leadership, and success. Having journeyed from the heights of the financial world to becoming one of the most sought-after business speakers, he continues to inspire millions.
At the forum, Jordan will share his battle-tested techniques to help you master the art of persuasion and achieve outstanding business results

17:20 - 18:30

Building a Dream Team

Irina Khakamada is a trailblazer in politics, business, and public speaking, recognized by the United Nations as one of the world’s most remarkable women of the 21st century. A former Russian presidential candidate, Irina combines her vast experience in leadership, personal growth, and communication strategies to inspire professionals worldwide. Her sessions will provide invaluable insights into mastering personal and professional transformations.

09:00 - 10:00

Welcome Coffee

A great opportunity to connect with colleagues, enjoy a cup of coffee, and kick off Day 2 on a productive note.

10:10 - 10:50

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

11:10 - 12:00

Brand Development and Marketing Strategy

Alev Gokce will reveal the core elements of building a strong brand and developing effective marketing strategies. In this session, Alev will share practical approaches to aligning product offerings, market positioning, and communication strategies to drive growth and achieve long-term success in a highly competitive landscape.

12:10 - 13:25

How to Do Business in Extreme Conditions?

Oskar Hartmann is one of the most successful entrepreneurs and investors of our time. With a portfolio of companies like KupiVIP and CarPrice, worth a combined $5 billion, he has a proven track record of building businesses that don’t just succeed but reshape entire markets. At the forum, he will share his insights on how entrepreneurs can turn their most ambitious ideas into reality and achieve results—even in the toughest conditions.

13:30 - 15:00

Lunch. Closed VIP Sessions

Join exclusive lunch sessions with Dr. Gennady Polonsky, Brendan, and Raquel Yam. Ask your questions and gain unique insights directly from Gennady, Brendan, and Raquel.

15:05 - 16:05

Guide to leading the launch of breakthrough next generation services in media, commerce and Al

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studio, Brendan has led development of new digital businesses and brands for large and growth stage media & tech companies for 20 plus years, and is currently building at the intersection of content, commerce and AI.

16:15 - 17:15

Navigating the Future: Key Technology Trends Shaping Our World

Raquel Yam is the Executive Director of the Institute of Interactive Technologies, a research institute in Human-Computer Interaction affiliated with Carnegie Mellon University and Instituto Superior Técnico. She oversees the research unit, ensures financial sustainability, and leads the staff team. With over 20 years of experience in the media industry at companies like Viacom, Daily Motion, and Barnes & Noble, Raquel has a strong background in leading innovative projects in digital media and digital technologies.

17:30 - 18:15

International Marketing

Recognized as the "Father of Modern Marketing," he has been shaping the field for over 60 years. His book Marketing Management has become the cornerstone of marketing education.

18:15 - 19:00

Growing: Rapid Business Growth!

Igor Mann is the leading authority on marketing in the CIS region. His books, including the legendary Marketing Without a Budget, have become must-reads for thousands of entrepreneurs and marketers. His practical and accessible strategies have long proven their effectiveness.
At the forum, he will reveal the secrets of marketing activities that can QUICKLY BOOST your sales, revenue, or profit.

Event partners