/ ABOUT

Learn from the best. Get inspired. Connect globally.

In 2025, NEXT MBA is organizing educational business events around the world. In October Barcelona will become the epicenter of global business education. This leading educational business event brings together world-class experts, successful entrepreneurs, and visionaries from across the globe.

Organized by the NEXT MBA team, this extraordinary event promises to be unforgettable. Attendees will learn about cutting-edge technologies, modern marketing strategies, innovative management models, and personal development tools.

Technologies and AI for Business

Skills of an Efficient Leader

The Future of Marketing

Effective Management in 2025

/ SPEAKERS

Meet YOUR TEACHERS

Robert Kiyosaki

Entrepreneur, Investor, Bestselling Author of "Rich Dad Poor Dad". Robert Kiyosaki is one of the world’s most influential voices in personal finance and financial education. Best known as the author of the international bestseller Rich Dad Poor Dad, Kiyosaki has changed the way millions of people think about money, investing, and entrepreneurship.
His books have sold over 40 million copies worldwide.

Detria Williamson

Detria Williamson is Co Founder of Alt Future and former CMO of IDEO and Global MD of Innovation for Accenture. Featured in the Wall Street Journal for her expertise in human centered design and inclusive experiences she has advised household brands such as Google, Microsoft, Sephora and Nike.

Brendan Yam

Senior Vice President and General Manager of ViacomCBS Digital Studios International. He leads global digital-first content strategies across diverse markets and has held leadership roles at MTV, Nickelodeon, and Comedy Central. He also spearheaded digital business development for ViacomCBS Networks International and holds an MBA from Columbia Business School.

Emily Ross

Emily Ross is Director of Brand Strategy and Creativity at X for Europe, the Middle East, and Africa. With over 20 years’ experience in marketing, technology and business strategy, she has helped global organisations think differently about unlocking success. She is co-author of Just Evil Enough, the playbook for subversive marketing.

Jordan Belfort, famously known as The Wolf of Wall Street, is a global icon in sales, entrepreneurship, and personal transformation. With an inspiring journey from Wall Street to becoming one of the world’s most sought-after speakers, Jordan shares insights on ethical persuasion, leadership, and achieving extraordinary results. His Straight Line Persuasion System has transformed countless businesses, making him a perfect fit for the forum’s focus on modern marketing and leadership.

JORDAN BELFORT

Luc Besson

A French filmmaker, screenwriter, and producer known for a striking visual style and imaginative storytelling. Creator of cult classics like Léon: The Professional, The Fifth Element, and Lucy, his films mix action, emotion, and world-building, shaping modern European cinema. His influence extends worldwide, inspiring new generations of directors.
©shannabesson

Matt McKie

Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.

LARS SILBERBAUER

Chief Marketing Officer, International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.

Will Scougal

Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

/ program

Climbing the Impossible: What Extreme Altitude Taught Me About Business

In the "death zone," every decision can be fatal — just like in high-stakes business. Edurne, the first woman to summit all 14 of the world’s 8,000-meter peaks, shares how extreme mountaineering mirrors executive leadership: bold goals, trust, fear management, and real-time adaptation. Expect powerful lessons and unforgettable stories from the top of the world.

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

Creating Unbreakable Bonds: Lessons from a Career in Sports Marketing

Matt McKie is a globally recognized marketing leader with a distinguished career shaping the marketing strategies of the world’s most iconic sports brands. From EA Sports FIFA and Nike to The Olympic Games and Manchester United, Matt has consistently delivered industry-defining storytelling, brand elevation, and commercial growth.

Step inside the world of elite sports marketing and discover the human truths that transcend logos and stadiums. From decades spent working with the biggest names in sport, the presentation explores how emotional storytelling, cultural fluency, and relentless curiosity are the foundations of unbreakable relationships.

Orchestrate or Die! Turning Hyper Complexity into Brand-Defining Moments

The future of marketing belongs to brands that can orchestrate—not just create. As campaigns grow more complex across platforms, cultures, and silos, the difference between breakthrough and burnout lies in how well teams connect the dots. Jakob Stigler has helped brands like Coach, IKEA, Pandora, Uber, and P&G master orchestration—transforming complexity into launchpads for growth. From viral hits to Super Bowl campaigns, he reveals the proven orchestration tactics CMOs rely on to break through—keeping great ideas alive, empowering teams, and turning both brand campaigns and product launches into brand-defining moments.

The Cultural Industrial Revolution

Previously Head of EMEA, Brand Partnerships at Twitch (Amazon) and Head of UK for Creative Shop at Meta. With over ten years of experience in Tech, Gaming, and Entertainment, Ricardo has earned a BAFTA nomination and multiple awards through collaborations with brands, artists, studios, and platforms, becoming a trusted partner for major cultural IPs.

Ricardo will explore how artificial intelligence, gaming, and the creator economy are converging to spark a cultural revolution with global impact. This powerful intersection is not only reshaping entertainment and creativity but also opening the floodgates to new opportunities, challenges, and disruptions for businesses in every industry. Attendees will gain insights into how this cultural wave is redefining consumer behavior, accelerating innovation, and transforming the way companies engage with audiences worldwide.

AI, Data, and Innovation: What Every Product Leader Must Know

A Product Manager and AI Enthusiast, experienced in leading technical teams and deeply passionate about leveraging AI/ML to drive innovation. While at Meta, I served as a PM focused on privacy & compliance (contract). This role shed light on the intricacies of user data protection, and I realized the heightened complexities that would arise within the AI realm.

Co-founded AirLev and the MIT Hyperloop. We were ranked as the top U.S. team in Elon Musk's Hyperloop challenge and were recognized by SpaceX with multiple Innovation awards for pioneering the world's first air-levitated Hyperloop vehicle.

Academically, delved into AI through coursework in deep learning with Lex Fridman and a machine learning specialization under Andrew Ng. I also hold a Master's in Technology Commercialization from the McCombs School of Business in Austin. A highlight of my academic journey was co-founding Guadaloop, showcasing the University of Texas's contribution to the Hyperloop vision

How to crack the code of TikTok - the insider’s strategy and secrets

The platform of the decade appears daunting to marketers. Everyone wants to master it, most don’t know where to start, or how to scale it. Dave will reveal the realities of of the platform, and all the latest tips and tricks to grow your brand across Video, Search, TikTok Shop and more

Reinventing Brand Engagement in the AI Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

Mastering Social Media: Turning Content into Community

Nick Guillory, social media expert and consultant, has worked with global brands including BuzzFeed, MTV, Disney, the Human Rights Campaign, and Shutterstock. In this session, he will reveal how to craft content that captures attention, builds authentic communities, and drives measurable business growth. Attendees will learn the strategies behind viral storytelling, platform optimization, and brand engagement in the fast-changing world of social media.

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

Designing Trust: Human-Centered AI for the Future

Detria Williamson is Co Founder of Alt Future and former CMO of IDEO and Global MD of Innovation for Accenture. Featured in the Wall Street Journal for her expertise in human centered design and inclusive experiences she has advised household brands such as Google, Microsoft, Sephora and Nike. Known for her bespoke approaches for how to build trust and human centered, AI product design, she serves as a Board Advisor and expert for AI 2030 and has been featured in FastCo and Web Summit and as a speaker for tech giants META, Oracle and Microsoft. Passionate about planet forward technology, she advocates for responsible and ethical AI around the world.

Subversive Marketing for Underdogs, Mavericks and Misfits

Brand strategist, author and business innovator, Emily is Director of Brand Strategy for EMEA at X. She advises VCs and Accelerators around the globe. She sits on the advisory board of SXSW Pitch and is a former Director of Fundraising at UNICEF in Ireland.
Author of Just Evil Enough, the handbook for subversive marketing, she has built a career on helping global brands, businesses, and bold thinkers cut through the noise of an attention economy with remarkable campaigns that leverage unconventional tactics. Specialising in navigating uncertainty, thinking sideways, and unlocking unfair advantages; her insights challenge traditional playbooks, proving that in a world with no rules, mavericks and misfits aren’t just surviving - they’re winning. At NEXT MBA she will delve into how underdogs can harness chaos, challenge convention, and carve their own path to success.

Beyond Borders: Mastering Glocalization for Sustainable Brand Success

Ceren Ferten – Marketing leader at Mondelēz International, known for award-winning innovations and purpose-driven strategies. In this session, she will share how glocalization helps brands stay globally consistent while connecting authentically with local consumers, building loyalty, and driving sustainable growth

The Psychology of Sales: How to Sell Anything to Anyone

Why do people say yes? What makes them trust you in seconds? Jordan breaks down the core psychological triggers behind buying decisions and shows how to use them with precision and integrity. Whether you're pitching an investor, closing a client, or launching a brand — this talk will change the way you communicate forever.

The Power of Storytelling in Leadership: Turning Vision into Impact

A French filmmaker, screenwriter, and producer known for a striking visual style and imaginative storytelling. Creator of cult classics like Léon: The Professional, The Fifth Element, and Lucy, his films mix action, emotion, and world-building, shaping modern European cinema. His influence extends worldwide, inspiring new generations of directors.

In business, as in cinema, success depends on the ability to move people. Luc Besson will share how the principles of cinematic storytelling apply to leadership — from creating a vision that unites teams to building narratives that inspire customers and investors. This session explores how leaders can transform abstract strategies into compelling stories that drive action, loyalty, and long-term impact.

The New Rules of Wealth: How Entrepreneurs and Investors Can Win in the Age of Collapse

In today’s volatile world — where inflation rises, currencies weaken, and traditional jobs disappear — the old financial advice no longer works.
Robert Kiyosaki, legendary author of Rich Dad Poor Dad, shares a bold and unfiltered vision of what it takes to thrive in a world of economic disruption. This is not about saving money — it’s about building and protecting real wealth through cash-flowing assets, strategic debt, and smart investing.
With insights shaped by decades of business, real estate, and global finance experience, Kiyosaki will challenge CEOs, founders, and investors to think like the ultra-wealthy — and act before it’s too late.
A must-see session for business leaders who want to stay ahead of the curve.

VIP: Exclusive Sessions

Join exclusive private sessions with Robert Kiyosaki, Luc Besson, Jordan Belfort, Lars Silberbauer, and other world-class speakers. Gain fresh, actionable insights and connect with top business minds in an intimate, high-value networking setting.

Get the latest strategies to grow your business. Become stronger than your competitors by learning new global trends.

Owners and General Directors

Learn how to build effective teams, explosive marketing and sales. Drive new results through the expertise of professionals.

Directors and Heads of Departments

Learn everything you need to know to maximize your career growth. Reach new heights.

Managers

/ For whom?

/ venue

Olimpic Arena

Carrer de Ponent, 161, 08912 Badalona, Barcelona, Spain

/ VIP

THE VIP EXPERIENCE — EXCEPTIONAL MOMENTS

The VIP program is designed as a collection of once-in-a-lifetime moments. These are not just events, they are privileges, curated for those who stand at the forefront of global business and culture. Each experience is crafted to leave an indelible mark.

October 17–18

Exclusive VIP Q&A Sessions with All Speakers. Throughout both days, VIP guests enjoy private Q&A sessions with all forum’s speakers. These are unfiltered, unscripted conversations — a chance to ask direct questions, hear candid answers, and engage with global thought leaders in a way that the main stage cannot offer. Rare proximity, limitless insights.

All Speakers

October 18, Evening

Gala Dinner with the Greats. The grand finale of the forum — an evening of true sophistication. A gala dinner with fine wines and haute cuisine, shared with Robert Kiyosaki, Lars Silberbauer, Will Scougal, Matt McKie, and other forum luminaries. An atmosphere of elegance, impeccable service, and conversations that evolve into global-level partnerships. Not just a dinner — a once-in-a-lifetime event.

Robert Kiyosaki

October 17, Evening

Private Masterclass with Jordan Belfort. As evening falls, doors open exclusively for a chosen circle of guests. In an intimate atmosphere, Jordan Belfort delivers a private masterclass on strategy, risk, and leadership. This is not a lecture — it is an initiation into the mindset of a man who became an icon of audacity and power in business. Reserved for the very few.

Jordan Belfort

October 17, Morning

VIP Breakfast with Luc Besson. A luxurious morning in the company of a cinematic legend. Over a refined breakfast in an elegant setting, guests will gain rare insights into Luc Besson’s vision of creativity, business, and the future of industries. An intimate dialogue, where the genius unveils the secrets of his journey — shared only with the select few.

Luc Besson

/ about us

next mba

NEXT MBA delivers affordable, practical, and innovative education from the world’s top business professionals. With over 50,000 students from 120 countries, our program offers courses led by industry experts and business leaders.

Our speaker lineup features industry legends like Philip Kotler, the "Father of Modern Marketing," Seth Godin, Brian Tracy, James Clear (author of Atomic Habits) and Marshall Goldsmith. They are joined by professionals from leading global companies like Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, and Beats by Dre.

Get your certificate from top managers of Lego, Adidas, Snapchat, Paramount and others

!

This offer is limited

/ SPECIAL OFFER

Buy any ticket until [month2] [day2] and get full access to the NEXT MBA

Buy any ticket to the 2-DAY MBA and get full access to the NEXT MBA platform for free.

NEXT MBA speakers are industry giants: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith and other professionals from world-renowned companies.

You will receive one year of full access to the complete NEXT MBA online program — all live courses, recordings, learning materials, and certificates, immediately after purchasing any ticket to the forum.

Basic

General seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Limited offer. Access to all NEXT MBA programs for one year if purchased before [month2] [day2]

Standard

Standard sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Learning Materials

Limited offer. Access to all NEXT MBA programs for one year if purchased before [month2] [day2]

Business

Business sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

Business lounge (coffee breaks)

Learning Materials + Recordings

Personal Certificate

Limited offer. Access to all NEXT MBA programs for one year if purchased before [month2] [day2]

VIP

VIP sector seating (front row)

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Learning Materials + Recordings

Personal Certificate

Access to Exclusive VIP-Sessions with Luc Besson, Robert Kiyosaki, Jordan Belfort and others

Limited offer. Access to all NEXT MBA programs for one year if purchased before [month2] [day2]

1990€

990€

If you pay before [month2] [day2]:

If you pay before [month2] [day2]:

599€

1190€

599€

299€

If you pay before [month2] [day2]:

/ ENROLL NOW

If you pay before [month2] [day2]:

199€

399€