GLOBAL
COMMUNITY
Course program
About
Course program
About
✔️ 1 Year Program
✔️ Expert-Led Course: Learn from the Seth Godin, Philip Kotler.
✔️ Live Presentations: Always Up-to-Date
✔️ All Lectures Recorded: Accessible in Your Personal Account
GLOBAL MARKETING
COURSE:
SPEAKER
Seth Godin
Kotler & Godin
The World's Strongest Marketing Course
In today's world, understanding marketing is not just for marketers — it's a fundamental skill

FOR EVERYONE.
52
teachers from international companies and well-known brands.
108
countries are linked to our program.
25 000
students from all over the world have already joined the program.
Who is it for?
👨‍💻 CMO and Marketing Experts
Deepen your marketing knowledge with cutting-edge strategies and insights from two of the industry's leading minds. Stay ahead in a rapidly evolving field.
😎 Entrepreneurs and Business Owners
Unlock marketing strategies that drive growth and build lasting customer connections. Kotler and Godin's insights are invaluable for scaling your business effectively.
👩‍💻 Freelancers
Attract more clients and stand out by mastering key marketing principles. Learn how to position yourself as the top choice in your field.
😃 EVERYONE
In today's world, marketing skills are essential everywhere—from school to work, to running your own business. Learn to market yourself and your ideas effectively, no matter the arena.
Greetings from Seth Godin
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books
Meet the main speakers for the course
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades. His profound impact resonates through influential books, notably the cornerstone "Marketing Management," shaping marketing education worldwide.
Philip Kotler
As an esteemed author, professor, and consultant, Kotler's legacy redefines the very essence of contemporary marketing practice.
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".
SETH GODIN
Martin Lindstrom, recognized by TIME Magazine as one of the "World's 100 Most Influential People”
Martin Lindstrom
The founder and chairman of Lindstrom Company, a global leader in brand and culture transformation operating across five continents and more than 30 countries.
Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the
most popular blogs in the world, he has written 20 best-selling books.
Lars Silberbauer, a seasoned leader at Nokia Phones and the International Olympic Committee, ascended from the Danish Broadcasting Corporation to impactful positions at LEGO.
LARS SILBERBAUER
Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring with innovative strategies globally.
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades.
Meet Your Amazing Teachers: Industry Leaders from Top Companies!
Jody Sunna
1000 HEADS
ALLEN HULL
FACEBOOK
Dave Morrissey
Kristen Mirek
SAMSUNG
CANVA
GUY KAWASAKI
Rupert Fleming
FACEBOOK EXPERT
JESSICA GIOGLIO
MARI SMITH
VIACOM, MTV
LARS SILBERBAUER
PHILIP MORRIS
TRIPADVISOR
NICKELODEON
PARAMOUNT
Brendan Yam
BLOOMBERG
Ali May
Adebola Olomo
ALEX HUNTER
Africa Makasi
VIACOM, MTV
LARS SILBERBAUER
Plymouth university
HUBSPOT
Enrique Rueda
NESTLE
SAMSUNG
Victor Park
NP DIGITAL
Neil Patel
VIRGIN GROUP
Course Highlights:
You will learn how to
  • Define audience needs and focus markting efforts on them
  • Market anything — from products to ideas.
  • Adapt quickly to the latest marketing trends for growth.
  • Boost profits by selling directly to your customers.
  • Target marketing to resonate with specific audience niches.
  • Adapt strategies quickly to stay relevant in changing markets.
  • You'll learn how to create smart marketing strategies in any business!
Digital Tools
SMM Trends
Building a Strong Brand
Marketing Analytics
Digital
Strategies
Technologies and Trends
Explore Modules
12 marketing topics — 12 modules — 12 months of studying.

The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
8:00 - 12:00 (UTC -4)
New York, USA
13:00 - 17:00 (UTC +1)
London, UK
16:00 - 20:00 (UTC +4)
Dubai, UAE
20:00 - 00:00 (UTC +8)
Singapore
exclusive lectures for NEXT MBA
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".

Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the
most popular blogs in the world, he has written 20 best-selling books.

Seth Godin will give 3 exclusive lectures for NEXT MBA Students this year.
Seth Godin
Consumer Behavior
Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision
What you will learn from the module:
We will explore the cognitive, emotional, and social factors influencing consumer decisions, delve into buyer personas, and analyze market trends driving consumer preferences. By the conclusion, you'll possess a nuanced understanding of consumer motivations and behaviors, enabling you to craft targeted strategies that resonate with and influence consumer choices effectively.
Module #1
April 2 – april 30
What’s included in the module:
Talks with marketing leaders on Consumer Behavior
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Brand Management
Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.
What you will learn from the module:
Let us explore the fundamentals of branding strategies, delve into brand architecture, communication strategies, and the art of brand storytelling. By the end, you'll possess the knowledge and skills necessary to develop and manage robust brand strategies that foster brand loyalty, resonate with audiences, and create a distinct competitive advantage in the market
Module #2
May 2 – may 30
What’s included in the module:
Talks with marketing leaders on Brand Management
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
International Marketing
Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.
What you will learn from the module:
Participants will gain insights into global market research methodologies, cross-cultural communication strategies, and the adaptation of marketing mixes for diverse global markets. By the conclusion, they will possess a comprehensive understanding of the challenges and opportunities in international markets, equipped to devise and implement effective international marketing strategies that resonate with diverse audiences worldwide.
Module #3
June 1 – june 27
What’s included in the module:
Talks with marketing leaders on International Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Relationship Marketing
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships
What you will learn from the module:
Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.
Module #4
July 2 – july 30
What’s included in the module:
Talks with marketing leaders on Relationship Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Marketing and Technology
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections within the context of "Marketing and Technologies." Engage with compelling case studies showcasing successful relationship marketing initiatives that leverage the latest technological advancements, empowering you to create and sustain meaningful customer relationships.
What you will learn from the module:
Participants will delve into the integration of cutting-edge technologies in marketing strategies, focusing on customer-centric approaches, loyalty programs, and the effective use of Customer Relationship Management (CRM) systems. By the conclusion of this exploration, you'll possess the insights and tools necessary to develop and implement effective marketing strategies that harness the power of technology to cultivate enduring customer loyalty and drive sustainable business growth.
Module #5
August 1 – August 29
What’s included in the module:
Talks with marketing leaders on Marketing and Technology
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Creative Marketing
Delve into the art of storytelling in marketing, unravel the power of innovative campaigns and unconventional strategies, and explore the fusion of creativity and marketing effectiveness. Engage with captivating case studies showcasing groundbreaking creative marketing initiatives, empowering you to think outside the box and infuse creativity into your marketing endeavors.
What you will learn from the module:
Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.
Module #6
September 3 – september 26
What’s included in the module:
Talks with marketing leaders on Creative Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Laura Greenland, 'Dotty Weddings' founder, worked with Realistic Home Improvements Ltd
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Marketing Research and Analytics
Delve into the methodologies of conducting market research, uncover the power of data-driven decision-making in marketing, and explore the utilization of analytics tools for actionable insights. Engage with practical case studies showcasing successful marketing research methodologies and analytics applications, empowering you to make informed marketing decisions.
What you will learn from the module:
You'll explore the process of gathering and analyzing market data, understand consumer behavior through analytics, and leverage tools for market segmentation and trend analysis. By the conclusion, you'll possess the skills to conduct effective marketing research and leverage analytics for strategic marketing decision-making that drives impactful business outcomes.
Module #7
October 1 - october 29
What’s included in the module:
Talks with marketing leaders on Marketing Research and Analytics
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Social Media Marketing
Dive into the strategies for leveraging various social platforms, dissect the art of creating engaging content, and explore the nuances of community building and influencer marketing. Engage with real-world case studies showcasing successful social media marketing campaigns, empowering you to harness the power of social platforms for brand growth and engagement.
What you will learn from the module:
You'll explore the fundamentals of social media strategy development, understand content creation and optimization for different platforms, and navigate the intricacies of social media advertising and analytics. By the conclusion, you'll possess the skills to craft and implement effective social media marketing strategies that drive brand awareness, engagement, and conversions in the digital landscape.
Module #8
November 2 - november 28
What’s included in the module:
Talks with marketing leaders on Social Media Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
The Future of Marketing
Explore emerging trends in marketing technology, consumer behavior shifts, and the evolution of marketing strategies in a rapidly changing landscape. Engage with visionary insights and predictive analyses to anticipate the future trajectory of marketing, empowering you to stay ahead in an ever-evolving marketing realm.
What you will learn from the module:
Dive into topics like AI-driven marketing, Metaverse, AR- and VR-Marketing, personalized experiences, sustainability in marketing, and the impact of evolving consumer preferences. By the conclusion, you'll gain foresight into the future marketing landscape, equipping you to adapt and thrive in an ever-evolving marketplace.
Module #9
December 3 – december 31
What’s included in the module:
Talks with marketing leaders on The Future of Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Service Marketing
Delve into the intricacies of customer-centric strategies, the art of creating memorable service experiences, and the innovative approaches reshaping modern service industries. Engage with industry-leading insights, practical frameworks, and case studies that illuminate the evolving landscape of Service Marketing, equipping you to navigate and excel in this dynamic field.
What you will learn from the module:
We will learn how to conceptualize and execute customer-centric approaches, design impactful service experiences, explore innovative marketing techniques tailored for service industries, and analyze real-world case studies to apply these concepts in diverse business contexts.
Module #10
January 2, 2025 – january 30, 2025
What’s included in the module:
Talks with marketing leaders on Service Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Strategic Marketing
Explore the foundational frameworks, delve into market analysis techniques, and uncover strategic planning methodologies that underpin successful marketing endeavors. Engage with real-world case studies and contemporary strategies to comprehend the nuances of strategic decision-making in marketing, empowering you to navigate dynamic markets with confidence and insight.
What you will learn from the module:
We will acquire a holistic understanding of Strategic Marketing, encompassing fundamental frameworks, advanced market analysis methodologies, and strategic planning techniques. You'll explore the dynamic landscape of marketing strategies, delve into market segmentation, positioning, and competitive analysis, while also gaining insights into leveraging digital tools and data-driven approaches.
Module #11
February 3 – february 29, 2025
What’s included in the module:
Talks with marketing leaders on Strategic Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Digital Marketing
Explore the foundations of digital strategies, dissect the power of various digital channels, and navigate the intricacies of leveraging data and analytics for effective campaigns. Engage with contemporary case studies that highlight successful digital marketing approaches, empowering you to harness the potential of the digital realm for strategic business growth
What you will learn from the module:
We will gain insights into fundamental digital marketing strategies, delve into the mechanics of social media, SEO, content marketing, and PPC campaigns, and uncover the impact of analytics and emerging technologies on digital marketing success. By the end, we'll be adept at crafting and implementing robust digital marketing strategies tailored to capitalize on today's digital landscape, driving enhanced audience engagement and measurable business results.
Module #12
March 4 – march 27, 2025
What’s included in the module:
Talks with marketing leaders on Digital Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]