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Course program
About
Course program
About
Explore Modules
12 marketing topics — 12 modules — 12 months of studying.

The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
8:00 - 12:00 (UTC -4)
New York, USA
13:00 - 17:00 (UTC +1)
London, UK
16:00 - 20:00 (UTC +4)
Dubai, UAE
20:00 - 00:00 (UTC +8)
Singapore
exclusive lectures for NEXT MBA
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".

Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the
most popular blogs in the world, he has written 20 best-selling books.

Seth Godin will give 3 exclusive lectures for NEXT MBA Students this year.
Seth Godin
Consumer Behavior
Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision
What you will learn from the module:
We will explore the cognitive, emotional, and social factors influencing consumer decisions, delve into buyer personas, and analyze market trends driving consumer preferences. By the conclusion, you'll possess a nuanced understanding of consumer motivations and behaviors, enabling you to craft targeted strategies that resonate with and influence consumer choices effectively.
Module #1
April 2 – april 30
What’s included in the module:
Talks with marketing leaders on Consumer Behavior
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Brand Management
Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.
What you will learn from the module:
Let us explore the fundamentals of branding strategies, delve into brand architecture, communication strategies, and the art of brand storytelling. By the end, you'll possess the knowledge and skills necessary to develop and manage robust brand strategies that foster brand loyalty, resonate with audiences, and create a distinct competitive advantage in the market
Module #2
May 2 – may 30
What’s included in the module:
Talks with marketing leaders on Brand Management
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
International Marketing
Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.
What you will learn from the module:
Participants will gain insights into global market research methodologies, cross-cultural communication strategies, and the adaptation of marketing mixes for diverse global markets. By the conclusion, they will possess a comprehensive understanding of the challenges and opportunities in international markets, equipped to devise and implement effective international marketing strategies that resonate with diverse audiences worldwide.
Module #3
June 1 – june 27
What’s included in the module:
Talks with marketing leaders on International Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Relationship Marketing
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships
What you will learn from the module:
Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.
Module #4
July 2 – july 30
What’s included in the module:
Talks with marketing leaders on Relationship Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Marketing and Technology
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships
What you will learn from the module:
Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.
Module #5
August 1 – August 29
What’s included in the module:
Talks with marketing leaders on Marketing and Technology
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Creative Marketing
Delve into the art of storytelling in marketing, unravel the power of innovative campaigns and unconventional strategies, and explore the fusion of creativity and marketing effectiveness. Engage with captivating case studies showcasing groundbreaking creative marketing initiatives, empowering you to think outside the box and infuse creativity into your marketing endeavors.
What you will learn from the module:
Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.
Module #6
September 3 – september 26
What’s included in the module:
Talks with marketing leaders on Creative Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Laura Greenland, 'Dotty Weddings' founder, worked with Realistic Home Improvements Ltd
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Marketing Research and Analytics
Delve into the methodologies of conducting market research, uncover the power of data-driven decision-making in marketing, and explore the utilization of analytics tools for actionable insights. Engage with practical case studies showcasing successful marketing research methodologies and analytics applications, empowering you to make informed marketing decisions.
What you will learn from the module:
You'll explore the process of gathering and analyzing market data, understand consumer behavior through analytics, and leverage tools for market segmentation and trend analysis. By the conclusion, you'll possess the skills to conduct effective marketing research and leverage analytics for strategic marketing decision-making that drives impactful business outcomes.
Module #7
October 1 - october 29
What’s included in the module:
Talks with marketing leaders on Marketing Research and Analytics
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Social Media Marketing
Dive into the strategies for leveraging various social platforms, dissect the art of creating engaging content, and explore the nuances of community building and influencer marketing. Engage with real-world case studies showcasing successful social media marketing campaigns, empowering you to harness the power of social platforms for brand growth and engagement.
What you will learn from the module:
You'll explore the fundamentals of social media strategy development, understand content creation and optimization for different platforms, and navigate the intricacies of social media advertising and analytics. By the conclusion, you'll possess the skills to craft and implement effective social media marketing strategies that drive brand awareness, engagement, and conversions in the digital landscape.
Module #8
November 2 - november 28
What’s included in the module:
Talks with marketing leaders on Social Media Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
The Future of Marketing
Explore emerging trends in marketing technology, consumer behavior shifts, and the evolution of marketing strategies in a rapidly changing landscape. Engage with visionary insights and predictive analyses to anticipate the future trajectory of marketing, empowering you to stay ahead in an ever-evolving marketing realm.
What you will learn from the module:
Dive into topics like AI-driven marketing, Metaverse, AR- and VR-Marketing, personalized experiences, sustainability in marketing, and the impact of evolving consumer preferences. By the conclusion, you'll gain foresight into the future marketing landscape, equipping you to adapt and thrive in an ever-evolving marketplace.
Module #9
December 3 – december 31
What’s included in the module:
Talks with marketing leaders on The Future of Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Service Marketing
Delve into the intricacies of customer-centric strategies, the art of creating memorable service experiences, and the innovative approaches reshaping modern service industries. Engage with industry-leading insights, practical frameworks, and case studies that illuminate the evolving landscape of Service Marketing, equipping you to navigate and excel in this dynamic field.
What you will learn from the module:
We will learn how to conceptualize and execute customer-centric approaches, design impactful service experiences, explore innovative marketing techniques tailored for service industries, and analyze real-world case studies to apply these concepts in diverse business contexts.
Module #10
January 2, 2025 – january 30, 2025
What’s included in the module:
Talks with marketing leaders on Service Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Strategic Marketing
Explore the foundational frameworks, delve into market analysis techniques, and uncover strategic planning methodologies that underpin successful marketing endeavors. Engage with real-world case studies and contemporary strategies to comprehend the nuances of strategic decision-making in marketing, empowering you to navigate dynamic markets with confidence and insight.
What you will learn from the module:
We will acquire a holistic understanding of Strategic Marketing, encompassing fundamental frameworks, advanced market analysis methodologies, and strategic planning techniques. You'll explore the dynamic landscape of marketing strategies, delve into market segmentation, positioning, and competitive analysis, while also gaining insights into leveraging digital tools and data-driven approaches.
Module #11
February 3 – february 29, 2025
What’s included in the module:
Talks with marketing leaders on Strategic Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Digital Marketing
Explore the foundations of digital strategies, dissect the power of various digital channels, and navigate the intricacies of leveraging data and analytics for effective campaigns. Engage with contemporary case studies that highlight successful digital marketing approaches, empowering you to harness the potential of the digital realm for strategic business growth
What you will learn from the module:
We will gain insights into fundamental digital marketing strategies, delve into the mechanics of social media, SEO, content marketing, and PPC campaigns, and uncover the impact of analytics and emerging technologies on digital marketing success. By the end, we'll be adept at crafting and implementing robust digital marketing strategies tailored to capitalize on today's digital landscape, driving enhanced audience engagement and measurable business results.
Module #12
March 4 – march 27
What’s included in the module:
Talks with marketing leaders on Digital Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Get your certificate from Philip Kotler and top managers of Lego, Samsung, Google, Adidas and others.
Implement the newest marketing frameworks. Make important decisions, conquer new heights.
Be an effective leader with a sense of trends and motivation to capture new markets.
Who is it for?
CEO
CMO
Achieve better results by staying on top of the latest trends.
Marketing expert
About NEXT MBA
Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers. First-class online learning must take place live in order to stay relevant.

NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals.

Our teachers: Philip Kotler, Seth Godin, Brian Tracy, Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
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Price change
1
EARLY BIRD
Until [month] [day] you can buy the course at the Early Bird price with a 75% discount.

Participation in Philip Kotler's Closed Group is available free of charge if you pay by [month] [day].
2
STANDARD PRICE
From [month2] [day2] we will increase the cost for one access to the program.

3
FULL PRICE
On the day of the first module, you will be able to buy ticket 2 times more expensive than the standard price.
Buy Marketing Director Course before [month2] [day2] and get access to the Philip Kotler closed group!
LIMITED OFFER!
Once a month, on Saturdays after the module of the main program, a closed group of students gathers in zoom together with Philip Kotler, asks him questions and consults. Get access to 12 monthly sessions with Philip Kotler.

The offer is limited. Have time to get into Kotler's Closed Group for free.
April, 2 at 12:00 (UTC +0)
-75%
+ Participation at Early Bird price with a discount 75% (if paid before [month] [day])
+ Participation in Philip Kotler's closed group (12 sessions per year) if paid before [month] [day]
+ Online participation in all modules of first-class training
+ Module recordings in your personal account
+ Personal Certificate of completion of the course
before
[month2] [day2]
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