4 exclusive lectures for NEXT MBA

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.

Seth Godin will give 4 exclusive lectures (every 3 months) for NEXT MBA.

Seth Godin

The Metaverse. What is it and where to find it?

The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.

Rasmus Høgdall

Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.

Also In The Module

Philip Kotler

Session with Philip Kotler about The Future of Marketing

NEXT MBA Community

Group assignments

MARKETING STRATEGIES

In the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use new marketing strategies to meet customer needs and change the world.

Philip Kotler

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

Innovating with AI in ProJECT Development

Jeff will tell us how AI technologies contribute to the innovation process within businesses, from ideation and design to testing and market introduction, with a focus on speeding up time-to-market and enhancing product-market fit.

Jeff Sutherland

Jeff Sutherland, a seasoned expert in agile methodologies, co-created the Scrum framework, drawing from his rich background in software development and process improvement. With a deep understanding of systems thinking and adaptive project management, his work has revolutionized how technology projects are delivered. Before becoming synonymous with agile, Jeff's journey included roles as a fighter pilot and a CTO, blending discipline with innovation.

The module on AI for Business is included if course is paid before [month] [day]

Also In The Module:

Group assignments

Workbook

SMALL DATA

Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.

Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”

Also In The Module

Philip Kotler

Session with Philip Kotler about about Marketing Analytics

NEXT MBA Community

Group assignments

Understanding Artificial intelligence. Machine Learning

Eric will demystify "Understanding Artificial Intelligence: Machine Learning," providing a deep dive into how AI and machine learning technologies shape our world and future.

Eric Oldrin

Eric Oldrin is an executive leader with a decade of experience at Meta, specializing in Emerging Platforms Strategy and Creative. He's driven go-to-market strategies for initiatives like Instagram, Messenger, and Ray Ban Stories smart glasses. Eric excels in defining opportunities in spatial computing and has inspired impactful partnerships with organizations like St. Jude Children's Research Hospital, the Paralympics, Fender Guitars, Taco Bell, Pepsi, Adidas, and Meta.

The module on AI for Business is included if course is paid before [month] [day]

Also In The Module:

Group assignments

Workbook

SEARCh MARKETING

Search Marketing is one of the most effective channels to gain traffic and visibility from search engines, but for many leaders is a discipline difficult to grasp. During this session we will discuss the state of the industry and how it is being disrupted by IA and what CMOs need to know about this marketing channel. We will learn how search engines can help you to reach your target audiences and how to manage your teams to get the most of your search marketing campaigns.

Luis Navarrete Gomez

Luis is Global Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity and Former Global Director of LEGO. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets.

Also In The Module

Philip Kotler

Session with Philip Kotler about Internet Marketing

NEXT MBA Community

Group assignments

AI-driven Digital Marketing Strategies

Will will explore the use of AI in digital marketing to optimize advertising campaigns, content personalization, and social media engagement, resulting in higher conversion rates and ROI.

Will Scougal

Will Scougal, founder of Make My Day and former Global Director of Creative Strategy at Snapchat, scaled award-winning teams and businesses, transforming Snapchat into a global AR advertising giant. With almost eight years at Snapchat and previous experience at Twitter, he pioneered innovative marketing techniques and built mobile-first video and branded AR campaigns for top brands.

The module on AI for Business is included if course is paid before [month] [day]

Also In The Module:

Group assignments

Workbook

СommunicationS
in the era of chaos

How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.

Jody Sunna

VP, Corporate Communications at Philip Morris International

Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.

Artificial intelligence in Business. Today and Tomorrow

Eliuth will dissect "Artificial Intelligence in Business: Today and Tomorrow," examining AI's current applications and its transformative potential for future business landscapes.

Eliuth Andres Triana

Elliuth is a true trailblazer in the world of Generative AI and a Global Developer Relations Manager at NVIDIA. With a remarkable career spanning Intel, Red Hat, Google, and Telefonica, Eliuth has consistently delivered high-impact sales programs, product roadmaps, and transformative strategies.

The module on AI for Business is included if course is paid before [month] [day]

Also In The Module:

Group assignments

Workbook

THE FUTURE OF CONTENT MARKETING

We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.

Ali May

Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.

Also In The Module

Philip Kotler

Session with Philip Kotler about Content Marketing

NEXT MBA Community

Group assignments

Stay Safe. Navigating AI Ethics and Security in Personal life and Business

Edward Snowden will explore the intersection of AI, ethics, and security, providing vital insights on safeguarding personal privacy and business data in our advancing digital era.

Edward Snowden

Edward Snowden, renowned for exposing NSA surveillance programs in 2013, has deeply influenced global privacy and cybersecurity discussions. With expertise in cybersecurity and data protection, he advocates for digital privacy rights, reshaping worldwide privacy policies and contributing to the dialogue on civil liberties in the digital era.

The module on AI for Business is included if course is paid before [month] [day]

Also In The Module:

Group assignments

Workbook

Disruptive Marketing: New trends

Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.

Lars Silberbauer

Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).

Also In The Module

Philip Kotler

Session with Philip Kotler about Trends in Marketing

NEXT MBA Community

Group assignments

The Future of Sales: AI and Emerging Technologies

Ambreena Budaly will speculate on the future landscape of sales with the advancement of AI, including the role of virtual reality (VR), augmented reality (AR), and blockchain in creating immersive buying experiences and secure transactions.

Ambreena Budaly

Ambreena is an experienced digital advertising leader with 15 years shaping global brand strategies. Currently spearheading Digital and Media planning at Zurich Insurance. Notable roles at adidas Originals, pioneering luxury collaborations and Metaverse entry, and LEGO, driving award-winning digital products and YouTube dominance. Agency background includes strategic content creation for major brands like Tesco, Pepsi, Unilever, and Virgin.

The module on AI for Business is included if course is paid before [month] [day]

Also In The Module:

Group assignments

Workbook

The Art & Science of Modern MARKETING

How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?

Alex Hunter

Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.

Also In The Module

Philip Kotler

Session with Philip Kotler about Branding

NEXT MBA Community

Group assignments

Boosting MARKETING with AI-powered Analytics

Omar Johnson will delve into how AI-driven data analytics can uncover insights into consumer behavior, market trends, and sales patterns, enabling businesses to refine their sales strategies and product offerings.

Omar Johnson

Omar Johnson, an acclaimed marketing leader known for his roles at Beats by Dre and Apple, has excelled in using innovative strategies to elevate brands. His expertise spans digital marketing, product launches, and strategic partnerships, making him a key figure in shaping the future of marketing and advertising technology.

The module on AI for Business is included if course is paid before [month] [day]

Also In The Module:

Group assignments

Workbook

Launching Next Generation Services

A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.

Brendan Yam

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios