Module #1

Your ability to decide what you want to accomplish in every area of your business and personal life will dramatically increase your results and rewards. When you make clear, written plans with measurable standards and schedules, you increase your probabilities of success many times over the person who is vague or unsure.

JULY 2023

Brian Tracy Workbook

Group assignments

Module #2

The major reason for business success is invariably the ability of the individual or the owner to sell and deliver the product to the customer in an efficient, cost effective manner. A major reason for business failure is poor marketing, lack of sales ability and lack of momentum in the sales department.

AUGUST 2023

Brian Tracy Workbook

Group assignments

Module #3

To succeed as an entrepreneur you must develop the ability to select and offer the right product or service to your customers in a competitive market. Your ability to make this choice will determine your success or failure more than any other factor.

Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM

SEPTEMBER 2023

Guest Teacher

Brian Tracy Workbook

Group assignments

Module #4

The purpose of a business is to create a customer. All sales, revenues, profits and growth are the result of creating enough customers in a cost-effective way. All marketing, advertising and promotion of every kind is aimed at buying customers at a lower cost than the profits they generate when they buy from you.

Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.

OCTOBER 2023

Guest Teacher

Brian Tracy Workbook

Group assignments

Module #5

The critical constraint on the growth and success of your business, or any business, is your ability to attract and keep excellent people who can help you build the business. Everything else can be acquired somewhere. You can get all the capital, real estate, furniture, fixtures, manufacturing and distribution equipment, packaging and marketing materials you need. But what makes everything work is the people behind them.

Marshall Goldsmith is the only two-time winner of the Thinkers 50 Award for #1 Leadership Thinker in the World.

Marshall Goldsmith

NOVEMBER 2023

Guest Teacher

Brian Tracy Workbook

Group assignments

Module #6

We are living a great time in human history. More people are becoming wealthy today, starting from nothing than has ever been imagined. There are more than ten million millionaires worldwide, most of them self-made, and the number is growing each year. Financial success is the result of doing certain, specific things, over and over again, until you get the effect that you desire.

DECEMBER 2023

Brian Tracy Workbook

Group assignments

Module #7

Getting the money that you require to start and build your business is perhaps the most important skill of the entrepreneur. Cash flow is the most important single measure and determinant of business success or failure. Your ability to assure the necessary cash flow is indispensable to your success.

junuary 2024

Brian Tracy Workbook

Group assignments

Module #8

The purpose of a business is to create and keep a customer. Profits are the results of creating and keeping customers in a cost effective way. It is therefore vitally important to the success of your business that you know the exact costs of every ingredient that goes into the production of your products or services.

february 2024

Brian Tracy Workbook

Group assignments

Module #9

Your job as a manager is to get results — quickly, efficiently, effectively and at the lowest cost. Your entire success in your life as a manager, your income, your level of promotion, your position and everything that happens to you will be determined by your effectiveness in getting the job done in a timely fashion.

The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon

Howard Behar

March 2024

Guest Teacher

Brian Tracy Workbook

Group assignments

Module #10

No matter what your business, you must be continually focused on profits and the bottom line at all times. In this session, you’ll learn how to increase your profits, recession-proof your business, and how to build your business in such a way that no matter what happens, you’ll still be successful.

Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.

april 2024

Guest Teacher

Brian Tracy Workbook

Group assignments

Module #11

The better you get at selling, the more opportunities you will have. According to recent research, fully 5% of self-made millionaires in America are salespeople who have sold for another company all their lives. The reason they are successful is because they became very, very good at selling earned a very high income and then saved and invested a substantial part of that as they went along. And so can you.

MAY 2024

Brian Tracy Workbook

Group assignments

Module #1

20% of the businesses in any industry make 80% of the profits in that industry. If you do the things that profitable companies do, you soon achieve the kind of profits that profitable companies achieve. To put it another way, profitability is predictable if you can figure out how and why it occurs in your business or your industry.

JUNE 2024

Brian Tracy Workbook

Group assignments

Leading Continuous Digital Transformations without a Technical Background

Kristian Stoffregen

Kristian holds a Business Ph.D. from Copenhagen Business School and is a Stanford visiting scholar. He has worked with User Experience Design at Microsoft and with global digital transformations at both PwC and CGI. Currently, Kristian is working as a Business and IT architect designing reference architectures for large IT systems with millions of users.

Digital Transformation has become a continuous and obligatory part of every business; either you leverage the power of data and the efficiency benefits of going truly digital, or you lose any competitive advantage you might have.

In this lecture, Kristian presents some findings from current research and combine them with his experience-based knowledge from global Digital Transformation Projects at Microsoft, PwC, and CGI. Students will review crucial mistakes to avoid and address the most common pitfalls leaders experience when engaging with consultants and vendors.

Personal skills

The Metaverse. What is it and where to find it?

The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.

Rasmus Høgdall

Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.

Also In The Module

Philip Kotler

LIVE

Session with Philip Kotler about The Future of Marketing

NEXT MBA Community

Group assignments

Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business

Matthew Luhn

Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.

business storytelling

Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM

Ken Segall

Ken will shine a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.

INSANELY SIMPLE: creating success the steve jobs way

MARKETING STRATEGIES

In the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use new marketing strategies to meet customer needs and change the world.

Philip Kotler

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

СommunicationS
in the era of chaos

How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.

Jody Sunna

VP, Corporate Communications at Philip Morris International

Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.

Mitch will share with you his experience and teach how to simplify your business and create profitable products using analytical thinking and leadership decisions.

Mitch Lowe

Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.

Netflix experience. Leadership strategies.

Personal leadership must be shown at all levels of company management. However, no leader wants to be feared by his employees. Learn the principles of a true leader who can approach the employee and motivate them to improve your brand and product.

Howard Behar

Howard Behar's career spans over 50 years in consumer-oriented companies across multiple industries. The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon.

Lessons from the President of Starbucks

DIGITAL — GROWTH MARKETING TOOLS

Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.

Jessica Gioglio

Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.

Also In The Module

Philip Kotler

LIVE

Session with Philip Kotler about Business Growth

NEXT MBA Community

Group assignments

Questions and Answers