/ SPEAKERS

Meet THE GAME CHANGERS

The Reality of Winning in Sport, Life, and Business

Football legend

Ronaldo Nazário (R9)

Subversive Marketing for Underdogs, Mavericks and Misfits

X (TWITTER)

Emily Ross

The Power of Storytelling in Leadership: Turning Vision into Impact

LEGENDARY FRENCH DIRECTOR

Luc Besson

How to stay human in the age of superintelligent machines

PROFESSOR. University of Louisville

Dr. Roman Yampolskiy

How to connect brands with culture through authentic storytelling

Creative strategist (GOOGLE / META)

Georgia Lewis Anderson

Creating Unbreakable Bonds: Lessons from a Career in Sports Marketing

Manchester United

MATT MCKIE

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

OLYMPICS/LEGO/MTV

LARS SILBERBAUER

Climbing the Impossible: What Extreme Altitude Taught Me About Business

14×8000 / EXTREME LEADERSHIP

EDURNE PASABAN

AI, Data, and Innovation: What Every Product Leader Must Know

META / Hyperloop

Deborah Navarro

The Cultural Industrial Revolution

Twitch (Amazon) / Meta

Ricardo Caetano

Orchestrate or Die! Turning Hyper Complexity into Brand-Defining Moments

IKEA/PANDORA/UBER/P&G

Jakob Stigler

Launching Next Generation Services: Leading the changes that are transforming businesses in media, commerce and AI

Paramount Pictures

Brendan Yam

The Psychology of Sales: How to Sell Anything to Anyone

THE WOLF OF WALL STREET

Jordan Belfort

Designing Trust: Human-Centered AI for the Future

IDEO

Detria Williamson

Social Media Mastery: From Posts to People

MTV / DISNEY

Nick Guillory

Reinventing Brand Engagement in the AI Age

Snapchat

Will Scougal

/ PROGRAM

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

Creating Unbreakable Bonds: Lessons from a Career in Sports Marketing

Matt McKie is a leading sports marketer behind campaigns for EA Sports FIFA, Nike, the Olympic Games, and Manchester United. In his talk, he shows how emotion, culture, and curiosity turn fan passion into real brand growth—insights any business can apply beyond the world of sport.

AI, Data, and Innovation: What Every Product Leader Must Know

Deborah is a product manager and AI innovator with experience leading teams at Meta on privacy and compliance, and co-founding AirLev, the first air-levitated Hyperloop vehicle recognized by SpaceX. In her talk she shows how to turn cutting-edge technology into real products, and what it takes to drive breakthrough ideas from concept to market.

How to crack the code of TikTok - the insider’s strategy and secrets

Dave Morrissey, TikTok’s E-Commerce & Retail Lead, will cut through the noise on the platform of the decade. TikTok appears daunting to most marketers: everyone wants to master it, yet few know where to start or how to scale. In this session, Dave will reveal the realities of the platform and share the latest tips and tricks to grow your brand across Video, Search, TikTok Shop and more.

Reinventing Brand Engagement in the AI Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

Creating Unbreakable Bonds: Lessons from a Career in Sports Marketing

Matt McKie is a leading sports marketer behind campaigns for EA Sports FIFA, Nike, the Olympic Games, and Manchester United. In his talk, he shows how emotion, culture, and curiosity turn fan passion into real brand growth—insights any business can apply beyond the world of sport.

Subversive Marketing for Underdogs, Mavericks and Misfits

Emily, brand strategist, author of "Just Evil Enough" and Director of Brand Strategy for EMEA at X, has advised global VCs, accelerators and leading brands. Known for bold, unconventional marketing, she shows how underdogs can harness chaos, challenge convention and turn uncertainty into an advantage. Attendees will leave with fresh tactics to cut through noise and win in markets where the rules no longer apply.

How to build a people-first culture that fuels lasting success

Howard Behar, former President of Starbucks, shares the leadership lessons that built one of the world’s most loved brands. He talks about leading with values, putting people before profit, and creating a culture where everyone feels ownership. His session will show you how authentic leadership drives growth, loyalty, and long-term success.

The Art of Real Connection: Building Authentic Brands People Feel

Georgia Lewis Anderson, creative strategist and podcast host known for her work with brands like Nike and Soho House, explores how culture, storytelling, and technology shape the way we connect. She talks about authenticity in communication, building modern brands with personality, and finding your true voice in a noisy world. This session will help you craft stories that resonate and lead with creativity that feels real.

Designing Trust: Human-Centered AI for the Future

Detria Williamson, Co-Founder of Alt Future and former CMO of IDEO, has led innovation at Accenture and advised brands like Google, Microsoft, Sephora and Nike. Recognized by the Wall Street Journal and Fast Company, she shows how to build trust and design human-centered AI products responsibly. Her talk gives leaders the tools to innovate with impact while staying ethical in a rapidly changing world.

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

The Psychology of Sales: How to Sell Anything to Anyone

Why do people say yes? What makes them trust you in seconds? Jordan breaks down the core psychological triggers behind buying decisions and shows how to use them with precision and integrity. Whether you're pitching an investor, closing a client, or launching a brand — this talk will change the way you communicate forever.

The Future of Humanity in the Age of Artificial Intelligence

Dr. Roman Yampolskiy, director of the Cybersecurity Lab at the University of Louisville and one of the leading global experts on AI safety, explores the profound risks and opportunities of artificial intelligence. He explains what happens when machines surpass human intelligence, how to align AI with human values, and why ethics must guide innovation. This talk will challenge how you think about progress, control, and the future of our species.

The Power of Storytelling in Leadership: Turning Vision into Impact

Luc Besson, the French filmmaker behind *Léon: The Professional*, *The Fifth Element* and *Lucy*, has shaped modern cinema with his bold visual style and storytelling. In his talk he reveals how the same principles that move audiences can help leaders inspire teams, win customers and turn strategy into stories that drive real impact.

The Reality of Winning in Sport, Life, and Business

In this talk, Ronaldo Nazário speaks about winning without myths or romantic illusions. About what truly stands behind trophies, titles, and public success, when the applause fades and only pressure, responsibility, and daily decisions remain.
Drawing from his experience at the highest level of sport and beyond, he shares how to perform under extreme expectations, recover from setbacks and injuries, work within teams of strong personalities, and make decisions when the cost of failure is highest.

This is a conversation about discipline, systems, and choices that define real success in sport, business, and life and why winning always starts long before the final whistle.

VIP Dinner with Ronaldo Nazário and Forum Speakers

A small, exclusive dinner with Ronaldo Nazário and the forum’s top speakers. No speeches, no stage — just real conversation.
Share the table with global icons, exchange ideas on sport, business, and leadership, and enjoy an evening of genuine, unscripted dialogue.

/ venue

Olimpic Arena
Carrer de Ponent, 161, 08912 Badalona, Barcelona, Spain

!

This offer is limited by [month] [day]

/ SPECIAL OFFER

Buy any ticket by [month] [day] — get 1-year access to NEXT MBA

Buy any ticket to the forum and get full access to the NEXT MBA platform for free.

NEXT MBA speakers: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith and other professionals from world-renowned companies.

You will receive one year of full access to the complete NEXT MBA online program — all live courses, recordings, learning materials, and certificates, immediately after purchasing any ticket to the forum.

Basic

General seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Limited Offer: Buy your ticket before [month] [day] and receive exclusive 1-Year NEXT MBA Online Program

Standard

Standard sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Learning Materials

Limited Offer: Buy your ticket before [month] [day] and receive exclusive 1-Year NEXT MBA Online Program

Business

Business sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

Business lounge (coffee breaks)

Learning Materials + Recordings

Personal Certificate

Limited Offer: Buy your ticket before [month] [day] and receive exclusive 1-Year NEXT MBA Online Program

VIP

VIP sector seating (front row)

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Learning Materials + Recordings

Personal Certificate

VIP Dinner with Ronaldo Nazário and Forum Speakers

Limited Offer: Buy your ticket before [month] [day] and receive exclusive 1-Year NEXT MBA Online Program

1990€

990€

If you pay before [month] [day]:

If you pay before [month] [day]:

599€

1199€

599€

299€

If you pay before [month] [day]:

/ BUY

If you pay before [month] [day]:

199€

399€