/About

The World's Main Educational Business Forum

In 2025, NEXT MBA is organizing large-scale business forums around the world. In October Barcelona will become the epicenter of global business education! This leading educational business forum brings together world-class experts, successful entrepreneurs, and visionaries from across the globe.

Organized by the NEXT MBA team, this extraordinary event promises to be unforgettable. Attendees will learn about cutting-edge technologies, modern marketing strategies, innovative management models, and personal development tools.

Technologies and AI for Business

Skills of an Efficient Leader

The Future of Marketing

Effective Management in 2025

/SPEAKERS

Meet Your Teachers

Philip Kotler

Known as the "Father of Modern Marketing," Philip Kotler has shaped the field for over 60 years. His book "Marketing Management" is a cornerstone of marketing education.

Maye Musk

Maye Musk is a Canadian-South African model, bestselling author, dietitian, and inspirational speaker. For over 50 years, she has worked in the fashion industry, gracing the covers of Vogue, Time, and other global publications. She became the face of major brands like CoverGirl, proving that beauty and success have no age limits. In addition to her modeling career, she holds a master’s degree in dietetics and has helped people lead healthier lives for decades. While widely known as Elon Musk’s mother, Maye earned respect through her own resilience and achievements. She speaks at international events, inspiring women to embrace change and pursue dreams at any age.

Toni Nadal

Toni Nadal combines his work as Head Coach at the Rafa Nadal Academy with his job as a speaker for sport coaches, universities and companies.

Jeff Hoffman

Jeff has been co-founder of a number of well-known successful startups, including Booking.com/Priceline.com, uBid.com and more. Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award winning jazz album, and executive producer of an Emmy Award winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities.

Raquel Yam

Executive Director of the Interactive Technology Institute, specializing in human-computer interaction. She has more than 20 years of experience in the media industry, including Viacom, Daily Motion and Barnes & Noble.

Fabiana Santana

Founder of FS Consulting, specializing in premium and luxury businesses. Holds a master’s in management, a bachelor’s in Public Relations, and a certification in Disruptive Strategy from Harvard Business School. Trusted by iconic brands like Gucci, Chanel, Printemps, Harvey Nichols, and Levi’s. Creator of Transformational Marketing, aligning business goals with purpose and leadership. Now helping businesses and leaders thrive through innovation and growth.

Lars Silberbauer

Chief Marketing Officer, International Speaker. Ex-Olympics, Ex-LEGO, Ex-MTV. Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring innovative strategies globally.

Dr. Gennady Polonsky

Chancellor of Next MBA, Ph.D. in Economics, Reader in Intl. Economics at a top UK university. 30+ years managing 60M+ Euros in projects across 30 countries. Renowned speaker, author in multiple countries. Honorary Rotary Club member.

Brendan Yam

Senior Vice President and General Manager of ViacomCBS Digital Studios International. He leads global digital-first content strategies across diverse markets and has held leadership roles at MTV, Nickelodeon, and Comedy Central. He also spearheaded digital business development for ViacomCBS Networks International and holds an MBA from Columbia Business School.

Ambreena Budaly

Digital advertising leader with 15+ years of experience, currently heading Digital and Media Planning at Zurich Insurance. Led global strategies for adidas Originals, LEGO, and top brands like Tesco, Pepsi, and Virgin. Specializes in creative, tech-driven content and brand-building across digital platforms.

JORDAN BELFORT

Jordan Belfort, famously known as The Wolf of Wall Street, is a global icon in sales, entrepreneurship, and personal transformation. With an inspiring journey from Wall Street to becoming one of the world’s most sought-after speakers, Jordan shares insights on ethical persuasion, leadership, and achieving extraordinary results. His Straight Line Persuasion System has transformed countless businesses, making him a perfect fit for the forum’s focus on modern marketing and leadership.

Brian Tracy

CEO of Brian Tracy International, author, and expert in personal and business development. He has delivered seminars to millions in 75 countries and authored over 100 books.

Matt McKie

Consumer Marketing Director at Manchester United, leading direct-to-consumer strategies. Former Head of Marketing at the International Olympic Committee and Brand Director at Nike Football. Previously, Global Brand Director at EA Sports FIFA, driving significant growth and innovative campaigns.

Fritha Hookway

Chief Strategy Officer at Initiative, leading global strategies for major brands like Nike, Amazon, and LEGO. With over 15 years of experience in digital advertising, she has held senior roles at Vidsy, Snap Inc., and TOPSHOP.

Will Scougal

Dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will's instrumental role in revolutionizing Snap's creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

/ Program — DAY 1

Explosive Growth - taking your business to the next level

Jeff has been co-founder of a number of well-known successful startups, including Booking.com, uBid.com and more. Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award winning jazz album, and executive producer of an Emmy Award winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities.

How AI will impact the future of marketing and the creator economy

Asawari Moon is a seasoned marketing leader with over 15 years of experience, currently heading product marketing at Google. Previously, she held leadership roles at iconic brands such as Nivea, L'Oréal, Uber and Meta, driving global brand and growth strategies. At the forum, she will discuss how AI will impact the future of marketing and the creator economy.

Unlocking human potential: the science and the art of high-performing teams

Founder of FS Consulting, specializing in premium and luxury businesses. Holds a master’s in management, a bachelor’s in Public Relations, and a certification in Disruptive Strategy from Harvard Business School. Trusted by iconic brands like Gucci, Chanel, Printemps, Harvey Nichols, and Levi’s. Creator of Transformational Marketing, aligning business goals with purpose and leadership. Now helping businesses and leaders thrive through innovation and growth.

Brand Development and Marketing Strategy

Alev Gokce will reveal the core elements of building a strong brand and developing effective marketing strategies. In this session, Alev will share practical approaches to aligning product offerings, market positioning, and communication strategies to drive growth and achieve long-term success in a highly competitive landscape.

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

Climbing the Impossible: What Extreme Altitude Taught Me About Business

In the "death zone," every decision can be fatal — just like in high-stakes business. Edurne, the first woman to summit all 14 of the world’s 8,000-meter peaks, shares how extreme mountaineering mirrors executive leadership: bold goals, trust, fear management, and real-time adaptation. Expect powerful lessons and unforgettable stories from the top of the world.

The Coach’s Mindset: Building Winning Teams in Business and Sport

What does it take to lead under pressure, build trust, and create lasting success? Toni Nadal — the legendary coach behind Rafael Nadal’s 16 Grand Slam titles — reveals how the mindset of a top coach translates into business leadership. From developing high-performance habits and managing setbacks to inspiring teams and staying focused on long-term goals, Toni shares practical strategies for leaders who want to build resilient, values-driven organizations that win — again and again.

Own Your Story: Building a Life and Business on Your Terms

Maye Musk is a global icon of reinvention, resilience, and bold leadership — a bestselling author, nutritionist, and international supermodel who built her career across six decades, three countries, and countless industries. As the mother of Elon Musk, she raised three wildly successful children while running her own businesses and breaking stereotypes about age, ambition, and visibility. Today, she’s a sought-after voice on women’s empowerment, longevity, and the power of staying relevant in a changing world — making her one of the most compelling and credible speakers on stage for anyone navigating business, leadership, or personal transformation.

VIP Dinner: Exclusive Sessions

Join private sessions with speakers. Gain fresh insights and enjoy top-tier networking in an exclusive setting!

Welcome coffee

A great opportunity to network with colleagues, grab a coffee and start the second day of the event in a productive way.

/ Program — DAY 2

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

Creating Unbreakable Bonds in Sports: What Other Industries Can Learn

Matt McKee will share how companies can stay competitive in the era of digital transformation. Discover cutting-edge strategies for driving innovation and developing leaders who can adapt to new technologies and rapidly changing market conditions.

5 AI Trends Shaping 2025

Ambreena Budaly will explore how modern technologies and data analytics are transforming marketing approaches. Discover how to use data to create personalized strategies and enhance business efficiency in the digital era.

Building Strong Corporate Culture for Sustainable Leadership

Explore how a strong corporate culture and effective leadership serve as pillars for sustainable business growth. Drawing from his extensive global experience, Gennady will share practical strategies for fostering a culture that drives innovation, supports leadership, and creates long-term competitive advantages.

Reinventing Brand Engagement in the AI Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

The Future of Marketing

Philip Kotler, the legendary father of modern marketing, delivers a visionary keynote on where marketing is heading in an age defined by AI, purpose, and radical change. In “The Future of Marketing,” Kotler reveals why traditional tactics are becoming obsolete, how values like sustainability and social impact are now essential, and how marketers must evolve into system thinkers — not just brand storytellers. He explores the deep transformation of segmentation, personalization, and trust in the AI era, and offers his bold predictions for the next five years. This is a rare chance to learn from the man who shaped the field — and now redefines it for the future.

Ego Death: Modern Marketing Playbook – Large Campaigns in a Changing World

Rishi Mohan is the Head of Marketing at Nuverse, where he oversees strategic marketing initiatives, brand development, and user engagement. With extensive experience in the gaming and technology industries, he plays a key role in driving growth, increasing brand awareness, and expanding the company's global reach. Under his leadership, Nuverse has implemented innovative marketing campaigns that have successfully attracted and retained a broad player base. His expertise in digital marketing, community building, and data-driven strategies continues to shape Nuverse’s presence in the competitive gaming landscape.

The Psychology of Sales: How to Sell Anything to Anyone

Why do people say yes? What makes them trust you in seconds? Jordan breaks down the core psychological triggers behind buying decisions and shows how to use them with precision and integrity. Whether you're pitching an investor, closing a client, or launching a brand — this talk will change the way you communicate forever.

VIP Dinner: Exclusive Sessions

Join private sessions with speakers. Gain fresh insights and enjoy top-tier networking in an exclusive setting!

/ VENUE

Olimpic Arena

C/ Ponent, 143-161
08912 Badalona
Barcelona – Spain

/ about us

next mba

NEXT MBA delivers affordable, practical, and innovative education from the world’s top business professionals. With over 50,000 students from 120 countries, our program offers courses led by industry experts and business leaders.

Our speaker lineup features industry legends like Philip Kotler, the "Father of Modern Marketing," Seth Godin, Brian Tracy, James Clear (author of Atomic Habits) and Marshall Goldsmith. They are joined by professionals from leading global companies like Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, and Beats by Dre.

This exceptional group of experts will share their knowledge for you exclusively. Take advantage of this opportunity to learn from the best and accelerate your business and innovation journey.

/ Barcelona

Why Barcelona?

Barcelona is a captivating city situated on Spain’s Mediterranean coast, renowned for blending rich history with cutting-edge innovation. As one of Europe's leading cultural and economic hubs, Barcelona thrives in areas such as commerce, art, and technology. Its iconic architecture, world-class event venues, and vibrant cosmopolitan atmosphere make the city an ideal setting for collaboration, idea-sharing, and industry growth.

Visa Information

Citizens of many countries can enter Spain visa-free or with a Schengen visa, making Barcelona highly accessible for international visitors. Check your visa requirements to ensure a smooth travel experience to this dynamic Mediterranean destination.

Choose Barcelona, a city where history meets innovation, and explore limitless opportunities for collaboration, growth, and success in one of Europe's most vibrant hubs.

!

Limited offer

/ special offer

Buy any NEXT MBA Barcelona ticket before [month2] [day2], 2025 and get full access to NEXT MBA for a full year!

Buy any access to the forum in Barcelona and get access to the NEXT MBA platform.

NEXT MBA speakers are industry giants: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith and other professionals from world-renowned companies.

Basic

General seating

Translation to Spanish

General registration desk

Access to all NEXT MBA programs for one year if purchased before [month2] [day2]

Standard

Standard sector seating

Translation to Spanish

General registration desk

Speaker presentations

Access to all NEXT MBA programs for one year if purchased before [month2] [day2]

Business

Business sector seating

Translation to Spanish

Dedicated registration desk

Business lounge (coffee breaks)

Speaker presentations

Personal Certificate

Access to all NEXT MBA programs for one year if purchased before [month2] [day2]

VIP

VIP sector seating (front row)

Translation to Spanish

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Speaker presentations

Personal Certificate

Access to VIP events (Jordan Belfort, Lars Silberbauer and others)

Access to all NEXT MBA programs for one year if purchased before [month2] [day2]

1990€

990€

EARLY BIRD PRICE before [month2] [day2]:

EARLY BIRD PRICE before [month2] [day2]:

749€

1190€

599€

399€

EARLY BIRD PRICE before [month2] [day2]:

/ BUY

EARLY BIRD PRICE before [month2] [day2]:

299€

399€