GLOBAL
COMMUNITY
Course program
About
Course program
About
Become a certified professional in 3 fields: Marketing, Leadership and AI.
Learn from Seth Godin, Philip Kotler, Brian Tracy and experts from Facebook, Samsung, Lego, and other companies.
NEXT MBA
COURSE
Worldwide educational program
SPEAKER
Seth Godin
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books.
The World's Largest Online Course
Join 35,000 of the world’s brightest minds in business and marketing, discover and learn new methods of staying online. The all-in-one course will put you on top of the industry.
82
teachers from international companies and well-known brands.
108
countries are linked to our program.
35 000
students from all over the world have already joined the program.
Greetings from Seth Godin
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books
Meet the main speakers for the course
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades. His profound impact resonates through influential books, notably the cornerstone "Marketing Management," shaping marketing education worldwide.
Philip Kotler
As an esteemed author, professor, and consultant, Kotler's legacy redefines the very essence of contemporary marketing practice.
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".
SETH GODIN
Martin Lindstrom, recognized by TIME Magazine as one of the "World's 100 Most Influential People”
Martin Lindstrom
The founder and chairman of Lindstrom Company, a global leader in brand and culture transformation operating across five continents and more than 30 countries.
Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the
most popular blogs in the world, he has written 20 best-selling books.
Lars Silberbauer, a seasoned leader at Nokia Phones and the International Olympic Committee, ascended from the Danish Broadcasting Corporation to impactful positions at LEGO.
LARS SILBERBAUER
Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring with innovative strategies globally.
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades.
Matthew Luhn, a storytelling expert with Pixar, brings decades of creative experience. His work on iconic films like "Toy Story" and "Finding Nemo" reflects his storytelling mastery.
Matthew Luhn
Matthew, a sought-after speaker and consultant, inspires global audiences by sharing invaluable insights on storytelling's influence in business and innovation.
Marshall Goldsmith, a seasoned executive coach and influential author, brings decades of expertise in leadership development to professionals worldwide.
Marshall Goldsmith
James Clear, a respected author, focuses on habit formation and behavioral psychology. His internationally acclaimed book, "Atomic Habits," resonates globally.
James Clear
Through engaging writing and impactful speaking engagements, James empowers individuals to cultivate positive habits, fostering lasting transformations.
Renowned for his impactful work in behavioral change, he's significantly reshaped leadership strategies for numerous global organizations, leaving an enduring legacy in the business realm.
Brian Tracy, CEO of Brian Tracy International and a renowned author, specializes in personal and business development training.
Brian Tracy
With over 1,000 companies consulted, seminars delivered to millions in 75 countries annually, and 100+ translated books along with 300+ audio/video programs, Tracy's expertise has profoundly impacted lives worldwide.
Jeff Sutherland, a co-creator of Scrum, revolutionized project management methodologies through the Agile Manifesto. His innovative approach transformed team collaboration and project delivery.
Jeff
Sutherland
As a thought leader and author, Jeff shapes modern project management, empowering global teams with Agile and Scrum principles.
Edward Snowden, a former NSA contractor turned whistleblower, sparked worldwide debates on privacy, surveillance, and government transparency.
Edward Snowden
Chris Barton, co-founder of Shazam, is recognized for pioneering music identification technology, significantly impacting how people interact with music.
Chris Barton
He continues as a prominent advocate for digital privacy rights and government accountability, stimulating essential discussions on these critical issues.
Ambreena, a seasoned digital advertising leader with 15 years' experience, now heads Digital and Media planning at Zurich Insurance.
Ambreena Budaly
Notable roles at Adidas Originals and LEGO included pioneering luxury collaborations, Metaverse entry, and crafting strategic content for major brands like Tesco, Pepsi, Unilever, and Virgin during her agency tenure.
Adam Cheyer, Siri Inc. co-founder and AI pioneer, holds over 60 patents and contributed to the CALO project, significantly advancing user-centric AI technologies and digital productivity.




With a focus on user-centric AI technologies, he has significantly impacted digital interaction and productivity through his innovative work.
Omar Johnson, an acclaimed marketing leader known for his roles at Beats by Dre and Apple, has excelled in using innovative strategies to elevate brands.
Omar Johnson
Adam Cheyer
Beyond Shazam, he actively invests in and advises startups, demonstrating his dedication to advancing technology and enhancing digital experiences.
His expertise spans digital marketing, product launches, and strategic partnerships, making him a key figure in shaping the future of marketing and advertising technology.
christina tracy stein
BOOKING.COM
Jeff Hoffman
STARBUCKS
Howard Behar
CNN, Vodafone
Millen Stamatov
COACH #1
BEZOS LETTERS
Steve Andersen
Jack Canfield
CHR.Hansen
Michael Tracy
Erlanda Upton Augustsson
disney
MATTHEW LUHN
Jody Sunna
1000 HEADS
ALLEN HULL
FACEBOOK
Dave Morrissey
Kristen Mirek
SAMSUNG
CANVA
GUY KAWASAKI
Rupert Fleming
FACEBOOK EXPERT
JESSICA GIOGLIO
MARI SMITH
VIACOM, MTV
LARS SILBERBAUER
PHILIP MORRIS
TRIPADVISOR
NICKELODEON
PARAMOUNT
Brendan Yam
BLOOMBERG
Ali May
Adebola Olomo
ALEX HUNTER
Africa Makasi
VIACOM, MTV
LARS SILBERBAUER
Plymouth university
HUBSPOT
Enrique Rueda
NESTLE
SAMSUNG
Victor Park
NP DIGITAL
Neil Patel
VIRGIN GROUP
Get qualifications in different fields
In an era where the business landscape is in constant flux, it’s crucial for professionals to stay ahead of the curve. Next MBA course is a comprehensive learning journey designed to equip you with the cutting-edge skills and insights needed to excel in today's fast-paced business world.

This unique program amalgamates three pivotal courses, each focusing on a critical area of modern business, delivered by some of the world’s most renowned experts and practitioners: new tools, strategies and mechanics appear every day. Stay on top of effective trends with the 12 disciplines of the program, and learn from the marketing executives of Facebook, Samsung, Lego and other famous companies.
Digital tools
Leadership
Cyber
Security
AI in Marketing
Strategy
Technologies and trends
Explore Modules
36 marketing topics — 36 modules — 12 months of studying.

The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
8:00 - 12:00 (UTC -4)
New York, USA
13:00 - 17:00 (UTC +1)
London, UK
16:00 - 20:00 (UTC +4)
Dubai, UAE
20:00 - 00:00 (UTC +8)
Singapore
exclusive lectures for NEXT MBA
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".

Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the
most popular blogs in the world, he has written 20 best-selling books.

Seth Godin will give 3 exclusive lectures for NEXT MBA Students this year.
Seth Godin
exclusive 'atomic habits' WORKSHOP for NEXT MBA
James Clear is a highly acclaimed author and speaker, best known for his transformative book "Atomic Habits." A leading expert in habit formation and productivity, Clear's insights have inspired countless individuals globally to cultivate positive habits for lasting success. His impactful speaking engagements and influential writings solidify his position as a prominent figure in the field of personal development.
James Clear
Consumer Behavior
Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision
What you will learn from the module:
We will explore the cognitive, emotional, and social factors influencing consumer decisions, delve into buyer personas, and analyze market trends driving consumer preferences. By the conclusion, you'll possess a nuanced understanding of consumer motivations and behaviors, enabling you to craft targeted strategies that resonate with and influence consumer choices effectively.
Module #1
April 2 – april 30
What’s included in the module:
Talks with marketing leaders on Consumer Behavior
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Brand Management
Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.
What you will learn from the module:
Let us explore the fundamentals of branding strategies, delve into brand architecture, communication strategies, and the art of brand storytelling. By the end, you'll possess the knowledge and skills necessary to develop and manage robust brand strategies that foster brand loyalty, resonate with audiences, and create a distinct competitive advantage in the market
Module #2
May 2 – may 30
What’s included in the module:
Talks with marketing leaders on Brand Management
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
International Marketing
Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.
What you will learn from the module:
Participants will gain insights into global market research methodologies, cross-cultural communication strategies, and the adaptation of marketing mixes for diverse global markets. By the conclusion, they will possess a comprehensive understanding of the challenges and opportunities in international markets, equipped to devise and implement effective international marketing strategies that resonate with diverse audiences worldwide.
Module #3
June 1 – june 27
What’s included in the module:
Talks with marketing leaders on International Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Relationship Marketing
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships
What you will learn from the module:
Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.
Module #4
July 2 – july 30
What’s included in the module:
Talks with marketing leaders on Relationship Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Marketing and Technology
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections within the context of "Marketing and Technologies." Engage with compelling case studies showcasing successful relationship marketing initiatives that leverage the latest technological advancements, empowering you to create and sustain meaningful customer relationships.
What you will learn from the module:
Participants will delve into the integration of cutting-edge technologies in marketing strategies, focusing on customer-centric approaches, loyalty programs, and the effective use of Customer Relationship Management (CRM) systems. By the conclusion of this exploration, you'll possess the insights and tools necessary to develop and implement effective marketing strategies that harness the power of technology to cultivate enduring customer loyalty and drive sustainable business growth.
Module #5
August 1 – August 29
What’s included in the module:
Talks with marketing leaders on Marketing and Technology
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Creative Marketing
Delve into the art of storytelling in marketing, unravel the power of innovative campaigns and unconventional strategies, and explore the fusion of creativity and marketing effectiveness. Engage with captivating case studies showcasing groundbreaking creative marketing initiatives, empowering you to think outside the box and infuse creativity into your marketing endeavors.
What you will learn from the module:
Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.
Module #6
September 3 – september 26
What’s included in the module:
Talks with marketing leaders on Creative Marketing
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Laura Greenland, 'Dotty Weddings' founder, worked with Realistic Home Improvements Ltd
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Marketing Research and Analytics
Delve into the methodologies of conducting market research, uncover the power of data-driven decision-making in marketing, and explore the utilization of analytics tools for actionable insights. Engage with practical case studies showcasing successful marketing research methodologies and analytics applications, empowering you to make informed marketing decisions.
What you will learn from the module:
You'll explore the process of gathering and analyzing market data, understand consumer behavior through analytics, and leverage tools for market segmentation and trend analysis. By the conclusion, you'll possess the skills to conduct effective marketing research and leverage analytics for strategic marketing decision-making that drives impactful business outcomes.
Module #7
October 1 - october 29
What’s included in the module:
Talks with marketing leaders on Marketing Research and Analytics
Group work in a community of professionals
12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)
Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]
Social Media Marketing
Dive into the strategies for leveraging various social platforms, dissect the art of creating engaging content, and explore the nuances of community building and influencer marketing. Engage with real-world case studies showcasing successful social media marketing campaigns, empowering you to harness the power of social platforms for brand growth and engagement.
What you will learn from the module:
You'll explore the fundamentals of social media strategy development, understand content creation and optimization for different platforms, and navigate the intricacies of social media advertising and analytics. By the conclusion, you'll possess the skills to craft and implement effective social media marketing strategies that drive brand awareness, engagement, and conversions in the digital landscape.
Module #8
November 2 - november 28