Creating a holistic consumer experience to attract customers and turn them into your brand advocates
No matter what your product or service is, your consumers are no longer buying your product or service. They are expecting and paying for a memorable experience journey! Consumers' expectations continue to rise, and a single experience can turn a loyal consumer into a brand detractor. In today's market, consumers see brands as an extension and expression of their personalities and values. From the discovery stage to conversion, retention, and brand advocacy, they demand positive, memorable, and even thrilling experiences in every digital and physical channel. How to map, optimize, and personalize the consumer journey so that they stay loyal and do your marketing for you!
John Can Ogan has been collaborating with global Fortune 500 companies, including but not limited to Google, Procter & Gamble, L'Oréal, BBDO, Ford, T-Mobile, Hasbro, and Meta, to name a few. He has over a decade of experience developing and implementing creative and innovative marketing and branding solutions backed up with solid data and emerging trends to maximize the needed business KPIs and ROI across the globe.