15

April 2023

12:00 — 16:00 UTC +0

TIME

Personal skills

Leading Continuous Digital Transformations without a Technical Background

Kristian holds a Business Ph.D. from Copenhagen Business School and is a Stanford visiting scholar. He has worked with User Experience Design at Microsoft and with global digital transformations at both PwC and CGI. Currently, Kristian is working as a Business and IT architect designing reference architectures for large IT systems with millions of users.

Digital Transformation has become a continuous and obligatory part of every business; either you leverage the power of data and the efficiency benefits of going truly digital, or you lose any competitive advantage you might have.

In this lecture, Kristian presents some findings from current research and combine them with my experience-based knowledge from global Digital Transformation Projects at Microsoft, PwC, and CGI. Students will review crucial mistakes to avoid and address the most common pitfalls leaders experience when engaging with consultants and vendors.

Kristian Tørning

Technologies & Trends

innovative techniques

Famous for founding Travelocity.com, Terry Jones has become an influencer in the world of entrepreneurship. He performs numerous live and online speaking lectures. His career path has made him an established authority on innovation in our increasingly digital world.

22

April 2023

12:00 — 16:00 UTC +0

Terry Jones

His programs on innovation, leadership, and customer relationships are always thought-provoking, entertaining, and customized. Terry Jones will help you use the tools and techniques he’s developed to keep up in our fast-changing world.

TIME

13

may 2023

12:00 — 15:00 UTC +0

TIME

Artificial Intelligence - What it is, what works, what doesn’t, and what’s next

Alan will make an overview of Artificial Intelligence today and tomorrow; what’s working, what is not, what’s next?

Alan Patrick

Alan has been using mathematical modelling techniques from university days onwards. He has BSc and MSc degrees in Industrial Engineering, a discipline that uses statistics, operations research, data analysis and systems modelling heavily (These are fundamental building blocks for AI). Over his career he has been management consultant at McKinsey&Co, a Vice President at British Telecom’s Internet division, a dot.com crash survivor, and an entrepreneur.

Technologies & Trends

BUILDING CUSTOMER LOYALTY

Ken Schmidt is a top customer loyalty virtual speaker, author, and former Director of Communications at Harley-Davidson Motor Company.

20

May 2023

12:00 — 16:00 UTC +0

Ken Schmidt

Ken will share ideas and real cases to build a perfect customer base. Learn how to build a passionately committed corporate culture and develop leaders who inspire and motivate their employees.

TIME

Communications & Service

10

June 2023

12:00 — 16:00 UTC +0

TIME

THE FUTURE OF CONTENT MARKETING

We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.

Ali May

Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.

Communications & Service

Netflix experience. Leadership strategies.

Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.

17

June 2023

12:00 — 16:00 UTC +0

Mitch Lowe

Mitch will share with you his experience and teach how to simplify your business and create profitable products using analytical thinking and leadership decisions.

TIME

Strategy

8

July 2023

12:00 — 16:00 UTC +0

TIME

Disruptive Marketing: New trends

Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.

Lars Silberbauer

Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).

Technologies & Trends

Lessons from the President of Starbucks

Howard Behar's career spans over 50 years in consumer-oriented companies across multiple industries. The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon.

15

July 2023

12:00 — 16:00 UTC +0

Howard Behar

Personal leadership must be shown at all levels of company management. However, no leader wants to be feared by his employees. Learn the principles of a true leader who can approach the employee and motivate them to improve your brand and product.

TIME

Strategy

5

AUGUST 2023

12:00 — 16:00 UTC +0

TIME

The Art & Science of Modern MARKETING

How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?

Alex Hunter

Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.

Marketing & Branding

12

August 2023

12:00 — 16:00 UTC +0

TIME

Personal skills

thinking, fast and slow. workshop

Daniel Kahneman was among the first academics to pick apart exactly why we make "wrong" decisions. Kahneman examined a simple problem of economic risk. And rather than stating the optimal, rational answer, as an economist of the time might have, they quantified how most real people, consistently, make a less-rational choice. Work treated economics not as a perfect or self-correcting machine, but as a system prey to quirks of human perception. The field of behavioral economics was born.

Daniel Kahneman

Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways we make decisions about risk.

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

2

September 2023

12:00 — 16:00 UTC +0

TIME

Technologies & Trends

Launching Next Generation Services

A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.

Brendan Yam

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios

Ken will shine a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.

9

September 2023

12:00 — 16:00 UTC +0

Ken Segall

Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM

TIME

Strategy

7

October 2023

12:00 — 16:00 UTC +0

TIME

Technologies & Trends

The Metaverse. What is it and where to find it?

The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.

Rasmus Høgdall

Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.

Personal skills

business storytelling

Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.

14

October 2023

12:00 — 16:00 UTC +0

Matthew Luhn

Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business

TIME

4

november 2023

12:00 — 16:00 UTC +0

TIME

SMALL
DATA

Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.

Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”

Marketing & Branding

Effective leadership

11

november 2023

12:00 — 16:00 UTC +0

Marshall Goldsmith

Dr. Marshall Goldsmith has been recognized as one of the Top Ten Business Thinkers in the World and the top-rated executive coach. His singular ability to get results for top leaders has drawn over 150 CEOs and their management teams to address change in the workplace.

TIME

Leadership & Management

2

December 2023

12:00 — 16:00 UTC +0

TIME

DIGITAL — GROWTH MARKETING TOOLS

Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.

Jessica Gioglio

Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.

Communications & Service

ENTREPRENEURSHIP and The Bezos Strategies

This Masterclass reveals proven techniques that 1,000’s of business people use to create financial freedom. You will learn how to achieve your business, personal and financial goals without burning yourself out in the process!

9

december 2023

12:00 — 16:00 UTC +0

Steve Anderson

Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller.

TIME

Strategy

13

january 2024

12:00 — 16:00 UTC +0

TIME

DIGITAL STRATEGY: NON-STANDARD MARKETING

Kristin and other speakers will explain how to promote traditional media through non-traditional methods. What's next for traditional and non-traditional forms of marketing?

Kristin Mirek

Former Senior Vice President at Nickelodeon, Digital Marketing Consultant

Marketing & Branding

Leadership & Management

THE ART OF MANAGEMENT

This masterclass will show how to create this culture in your team. The culture you have created is your strategy. And the key to success is enhancement of everyone.

20

january 2024

12:00 — 16:00 UTC +0

Robert Kegan

Dr. Robert Kegan is the Meehan Professor of Adult Learning and Professional Development at the Harvard University Graduate School of Education. The recipient of numerous honorary degrees and awards, his thirty years of research and writing on adult development have contributed to the recognition that ongoing psychological development after adolescence is at once possible and necessary to meet the demands of modern life.

TIME

10

February 2024

12:00 — 16:00 UTC +0

TIME

SEARCh MARKETING FOR EXECUTIVES

Search Marketing is one of the most effective channels to gain traffic and visibility from search engines, but for many leaders is a discipline difficult to grasp. During this session we will discuss the state of the industry and how it is being disrupted by IA and what CMOs need to know about this marketing channel. We will learn how search engines can help you to reach your target audiences and how to manage your teams to get the most of your search marketing campaigns.

Luis Navarrete Gomez

Luis is Global Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets.

Marketing & Branding

17

February 2024

12:00 — 16:00 UTC +0

TIME

СommunicationS
in the era of chaos

How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.

Jody Sunna

VP, Corporate Communications at Philip Morris International

Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.

Communications & Service

Personal skills

EI & THE FUTURE OF WORK

Daniel Goleman, the leading authority on Emotional Intelligence, brings good news: Even as AI continues to automate logic-based tasks—such as diagnosing medical cases and managing investments—the human skills that technology cannot replace will become increasingly important.

2

march 2024

12:00 — 16:00 UTC +0

Daniel Goleman

In this engagement, Daniel Goleman invites you to consider emotional intelligence and its growing importance as we navigate a future workplace transformed by technology and new norms created by outside forces like the COVID-19 pandemic. Dive into proven strategies for developing emotional intelligence and how these strategies let you and your organizations evolve and remain relevant in the digital age.

Daniel Goleman is an author and science journalist. For twelve years, he wrote for The New York Times. His 1995 book Emotional Intelligence was on The New York Times Best Seller list for a year-and-a-half, a best-seller in many countries, and is in print worldwide in 40 languages.

TIME

Leadership in a time of uncertainty

Strong leadership is what separates average businesses from great businesses. It can mean the difference between an entrepreneur creating a brand that thrives - instead of one that merely survives.
You see, I’ve spent the last 30 years studying the most successful leaders in the world. When it comes down to it, their approaches can be copied by anyone, and I’ve shared their systems with thousands of people.

16

March 2024

12:00 — 16:00 UTC +0

Brian Tracy

Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.
Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide.

TIME

Leadership & Management

Questions and Answers