Artificial Intelligence - What it is, what works, what doesn’t, and what’s next

Alan will make an overview of Artificial Intelligence today and tomorrow; what’s working, what is not, what’s next?

Alan Patrick

Alan has been using mathematical modelling techniques from university days onwards. He has BSc and MSc degrees in Industrial Engineering, a discipline that uses statistics, operations research, data analysis and systems modelling heavily (These are fundamental building blocks for AI). Over his career he has been management consultant at McKinsey&Co, a Vice President at British Telecom’s Internet division, a dot.com crash survivor, and an entrepreneur.

Technologies & Trends

Personal skills

Leading Continuous Digital Transformations without a Technical Background

Kristian Stoffregen

Kristian holds a Business Ph.D. from Copenhagen Business School and is a Stanford visiting scholar. He has worked with User Experience Design at Microsoft and with global digital transformations at both PwC and CGI. Currently, Kristian is working as a Business and IT architect designing reference architectures for large IT systems with millions of users.

Digital Transformation has become a continuous and obligatory part of every business; either you leverage the power of data and the efficiency benefits of going truly digital, or you lose any competitive advantage you might have.

In this lecture, Kristian presents some findings from current research and combine them with his experience-based knowledge from global Digital Transformation Projects at Microsoft, PwC, and CGI. Students will review crucial mistakes to avoid and address the most common pitfalls leaders experience when engaging with consultants and vendors.

Effective leadership

Marshall Goldsmith

Dr. Marshall Goldsmith has been recognized as one of the Top Ten Business Thinkers in the World and the top-rated executive coach. His singular ability to get results for top leaders has drawn over 150 CEOs and their management teams to address change in the workplace.

Leadership & Management

Technologies & Trends

The Metaverse. What is it and where to find it?

The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.

Rasmus Høgdall

Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.

Personal skills

business storytelling

Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.

Matthew Luhn

Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business

INSANELY SIMPLE: creating success the steve jobs way

Ken will shine a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.

Ken Segall

Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM

Strategy

THE FUTURE OF MARKETING

At the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use / use technology to meet customer needs and change the world.

Philip Kotler

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

Marketing & Branding

SMALL DATA

Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.

Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”

Marketing & Branding

Marketing & Branding

SEARCh MARKETING FOR EXECUTIVES

Search Marketing is one of the most effective channels to gain traffic and visibility from search engines, but for many leaders is a discipline difficult to grasp. During this session we will discuss the state of the industry and how it is being disrupted by IA and what CMOs need to know about this marketing channel. We will learn how search engines can help you to reach your target audiences and how to manage your teams to get the most of your search marketing campaigns.

Luis Navarrete Gomez

Luis is Global Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity and Former Global Director of LEGO. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets.

How to be a
Confident Leader

Strong leadership is what separates average businesses from great businesses. It can mean the difference between an entrepreneur creating a brand that thrives - instead of one that merely survives.
You see, I’ve spent the last 30 years studying the most successful leaders in the world. When it comes down to it, their approaches can be copied by anyone, and I’ve shared their systems with thousands of people.

Brian Tracy

Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.
Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide.

Leadership & Management

Technologies & Trends

innovative techniques

Famous for founding Travelocity.com, Terry Jones has become an influencer in the world of entrepreneurship. He performs numerous live and online speaking lectures. His career path has made him an established authority on innovation in our increasingly digital world.

Terry Jones

His programs on innovation, leadership, and customer relationships are always thought-provoking, entertaining, and customized. Terry Jones will help you use the tools and techniques he’s developed to keep up in our fast-changing world.

СommunicationS
in the era of chaos

How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.

Jody Sunna

VP, Corporate Communications at Philip Morris International

Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.

Communications & Service

BUILDING CUSTOMER LOYALTY

Ken Schmidt is a top customer loyalty virtual speaker, author, and former Director of Communications at Harley-Davidson Motor Company.

Ken Schmidt

Ken will share ideas and real cases to build a perfect customer base. Learn how to build a passionately committed corporate culture and develop leaders who inspire and motivate their employees.

Communications & Service

THE FUTURE OF CONTENT MARKETING

We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.

Ali May

Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.

Communications & Service

Netflix experience. Leadership strategies.

Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.

Mitch Lowe

Mitch will share with you his experience and teach how to simplify your business and create profitable products using analytical thinking and leadership decisions.

Strategy

Disruptive Marketing: New trends

Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.

Lars Silberbauer

Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).

Technologies & Trends

Lessons from the President of Starbucks

Howard Behar's career spans over 50 years in consumer-oriented companies across multiple industries. The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon.

Howard Behar

Personal leadership must be shown at all levels of company management. However, no leader wants to be feared by his employees. Learn the principles of a true leader who can approach the employee and motivate them to improve your brand and product.

Strategy

The Art & Science of Modern MARKETING

How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?

Alex Hunter

Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.

Marketing & Branding

Personal skills

Thinking, Fast and Slow

Daniel Kahneman was among the first academics to pick apart exactly why we make "wrong" decisions. Kahneman examined a simple problem of economic risk. And rather than stating the optimal, rational answer, as an economist of the time might have, they quantified how most real people, consistently, make a less-rational choice. Work treated economics not as a perfect or self-correcting machine, but as a system prey to quirks of human perception. The field of behavioral economics was born.

Daniel Kahneman

Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways we make decisions about risk.

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

Technologies & Trends

Launching Next Generation Services

A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.

Brendan Yam

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios

DIGITAL — GROWTH MARKETING TOOLS