Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
The World’s largest online course for executives
Join 8,000 of the world’s brightest minds in business and management, discover and learn new methods of staying online. The all-in-one management course will put you on top with the leading managers and brands.
52
teachers from international companies and well-known brands.
108
countries are linked to our program.
12 K
students from all over the world have already joined the program.
Dublin
ADEBOLA oLOMO HUBSPOT
Chicago
PHILIP KOTLER
Copenhagen
Marisha Lakhiani MINDVALLEY
California
GUY KAWASAKI CANVA
Dublin
Dave Morrissey FACEBOOK
New York
Lars Silberbauer VIACOM, MTV
London
ALLEN HULL 1000 HEADS
London
Rupert Fleming SAMSUNG
New York
Kristen Mirek NICKELODEON
New York
Afonso de Sousa LINKEDIN
San Diego
MARI SMITH Facebook
London
JESSICA GIOGLIO LAWS OF STORYTELLING
Meet your Teachers
Our teachers are well-known experts from international companies, and their lessons bridge valuable insights and real life cases.
Learn from the World's best
Viable business education for all managers worldwide
Quality of business education is highly dependent on the instructors and their expertise. Following extensive research, our team of qualified professionals identified the top 6 subjects required for transformational, innovative and organizational growth and curated modules for business executives.
Technologies and Trends
Communications and service
Personal effectiveness
Leadership and Management
Strategy
Marketing and Branding
Explore Modules
6 skills — 24 modules — 12months of studying.
The course takes place twice a month on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
All modules are broadcast LIVE!
8:00 - 12:00 (UTC -4) — New York, USA 13:00 - 17:00 (UTC +1) — Europe
15:00 - 19:00 (UTC +4) — Dubai, UAE 17:30 - 21:30 (UTC +5:30) — New Delhi, India
At the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use / use technology to meet customer needs and change the world.
Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
This masterclass will show how to create this culture in your team. The culture you have created is your strategy. And the key to success is enhancement of everyone.
Marshall Goldsmith
Dr. Marshall Goldsmith has been recognized as one of the Top Ten Business Thinkers in the World and the top-rated executive coach. His singular ability to get results for top leaders has drawn over 150 CEOs and their management teams to address change in the workplace.
How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?
Alex Hunter
Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.
Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.
Matthew Luhn
Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business
Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.
Martin Lindstrom
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”
Strong leadership is what separates average businesses from great businesses. It can mean the difference between an entrepreneur creating a brand that thrives - instead of one that merely survives. You see, I’ve spent the last 30 years studying the most successful leaders in the world. When it comes down to it, their approaches can be copied by anyone, and I’ve shared their systems with thousands of people.
Brian Tracy
Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide.
Special Bonus Module
This additional module is FREE if the Course is purchased before December 31
15
April 2023
12:00 — 17:00 UTC +0
TIME
DIGITAL STRATEGY: NON-STANDARD MARKETING
Kristin and other speakers will explain how to promote traditional media through non-traditional methods. What's next for traditional and non-traditional forms of marketing?
Kristin Mirek
Former Senior Vice President at Nickelodeon, Digital Marketing Consultant
Famous for founding Travelocity.com, Terry Jones has become an influencer in the world of entrepreneurship. He performs numerous live and online speaking lectures. His career path has made him an established authority on innovation in our increasingly digital world.
Terry Jones
His programs on innovation, leadership, and customer relationships are always thought-provoking, entertaining, and customized. Terry Jones will help you use the tools and techniques he’s developed to keep up in our fast-changing world.
Special Bonus Module
This additional module is FREE if the Course is purchased before December 31
13
May 2023
12:00 — 17:00 UTC +0
TIME
СommunicationS in the era of chaos
How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.
Jody Sunna
VP, Corporate Communications at Philip Morris International Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
Ken Schmidt is a top customer loyalty virtual speaker, author, and former Director of Communications at Harley-Davidson Motor Company.
Ken Schmidt
Ken will share ideas and real cases to build a perfect customer base. Learn how to build a passionately committed corporate culture and develop leaders who inspire and motivate their employees.
Special Bonus Module
This additional module is FREE if the Course is purchased before December 31
We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.
Ali May
Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.
Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.
Mitch Lowe
Mitch will share with you his experience and teach how to simplify your business and create profitable products using analytical thinking and leadership decisions.
Special Bonus Module
This additional module is FREE if the Course is purchased before December 31
Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.
Lars Silberbauer
Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).
Howard Behar's career spans over 50 years in consumer-oriented companies across multiple industries. The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon.
Howard Behar
Personal leadership must be shown at all levels of company management. However, no leader wants to be feared by his employees. Learn the principles of a true leader who can approach the employee and motivate them to improve your brand and product.
Special Bonus Module
This additional module is FREE if the Course is purchased before December 31
5
August 2023
12:00 — 17:00 UTC +0
TIME
DIGITAL TOOLS: ADVERTISING TRENDS
Why do some customers buy a product while others don't? How much does it cost to invest in advertising? We will update the data skills with the final result and teach you how this can help develop the business further.
Dave Morrissey
Director of partnerships at VidMob technology platform. He develops skills in team management, market research, branding, and social media. Dave has 6 years experience as Lead Client Solutions Strategist at Facebook.
12
August 2023
12:00 — 17:00 UTC +0
TIME
ENTREPRENEURSHIP and The Bezos Strategies
This Masterclass reveals proven techniques that 1,000’s of business people use to create financial freedom. You will learn how to achieve your business, personal and financial goals without burning yourself out in the process!
Steve Anderson
Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller.
Special Bonus Module
This additional module is FREE if the Course is purchased before December 31
2
September 2023
12:00 — 17:00 UTC +0
TIME
Launching Next Generation Services
A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.
Brendan Yam
Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios
9
September 2023
12:00 — 17:00 UTC +0
TIME
Building
Back
Simpler
Ken will shine a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.
Ken Segall
Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM
Special Bonus Module
This additional module is FREE if the Course is purchased before December 31
7
October 2023
12:00 — 17:00 UTC +0
TIME
The Metaverse. What is it and where to find it?
The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.
Rasmus Høgdall
Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.
14
October 2023
12:00 — 16:00 UTC +0
TIME
EI & THE FUTURE OF WORK
Daniel Goleman, the leading authority on Emotional Intelligence, brings good news: Even as AI continues to automate logic-based tasks—such as diagnosing medical cases and managing investments—the human skills that technology cannot replace will become increasingly important.
Daniel Goleman
In this engagement, Daniel Goleman invites you to consider emotional intelligence and its growing importance as we navigate a future workplace transformed by technology and new norms created by outside forces like the COVID-19 pandemic. Dive into proven strategies for developing emotional intelligence and how these strategies let you and your organizations evolve and remain relevant in the digital age.
Daniel Goleman is an author and science journalist. For twelve years, he wrote for The New York Times. His 1995 book Emotional Intelligence was on The New York Times Best Seller list for a year-and-a-half, a best-seller in many countries, and is in print worldwide in 40 languages.
Special Bonus Module
This additional module is FREE if the Course is purchased before December 31
4
November 2023
12:00 — 17:00 UTC +0
TIME
Marketing Campaigns and Branding
There are plenty of ways to leverage marketing campaigns to drive your marketing objectives. Why do some customers buy a product while others don't? How much does it cost to invest in advertising? Find out in this module about marketing campaigns and branding.
Adebola Olomo
Adebola is a top-tier team lead with extensive experience in Marketing Strategy, Business Development, Partnership Management and Digital Marketing. With an MSc in marketing and over 10 years of practical experience within the marketing field. She is currently responsible for customer onboarding at HubSpot.
Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.
Jessica Gioglio
Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.
Implement the newest marketing frameworks. Make important decisions, conquer new heights.
Be an effective leader with a sense of trends and motivation to capture new markets.
Who is it for?
CEO
CMO
Achieve better results by staying on top of the latest trends.
Marketing expert
About NEXT MBA
Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers.
NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals. All lectures and Q&A sessions are held virtually. If you miss a lesson, you can view its recording in your personal account.
Our teachers: Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
Until December 31 you can buy the course at the Early Bird price with a 75% discount ($499).
Limited offer until December 31: Purchase Marketing Director Course and Get 10 Free Bonus modules about management and leadership from top managers of famous brands.
2
STANDARD PRICE
From January 01 we will increase the cost to $998 for one access to the one program. No Bonus modules.
3
FULL PRICE
On the day of the first module, you will be able to buy ticket 2 times more expensive than the standard price ($1996).
$499
FULL PRICE $1996
SAVE $1497!
January, 21 at 12:00 (UTC +0)
+ Participation at Early Bird price with a discount 75% + 10 Bonus Modules if paid before December 31 + Online participation in all 12 modules of first-class training with live Q&A + Module recordings in your personal account after broadcasts + Personal Certificate of completion of the course
When you purchase a program, you have access to the entire course, which lasts 10 modules (10 months of study), and records of additional classes in your account.
Of course we have a course certificate, which means that you have successfully completed a certain number of hours of training and completed all of the course tasks. All certificates have the personal number and your employer will be able to verify its authenticity.
All records of the past modules are saved in the personal account. Also, on the page of each module there are presentations made by the speakers (unless the speaker's privacy policy prohibits making the presentation and video of the speech publicly available). Recordings are posted within 1-2 business days after the broadcast.
You can see the speaker's time on the website and compare your time zone. Time on our website is in UTC+0 timezone. For example, if lecture starts at 12:00 and you living in Berlin, you will start at 13:00 because Berlin have UTC+1 time.
We are glad to see you on the course! Please send email addresses of your colleagues to service@next.university and we will create accounts for them.
+ Participation at Early Bird price with a discount 75% + Online participation in all 12 modules of first-class training with live Q&A + 10 Bonus Modules about management and leadership + Module recordings in your personal account after broadcasts + Personal Certificate of completion of the course